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"On-demand” pricing and capacity management in cloud computing

Tarun Jain and Jishnu Hazra
Journal Name
Journal of Revenue and Pricing Management
Journal Publication
others
Publication Year
2019
Journal Publications Functional Area
Production & Operations Management
Publication Date
Vol. 18, Issue 3, June 2019, Pg. 228-246
Abstract

In recent business practice, firms, to fulfill their IT requirements, are using both dedicated “on-premise” capacity infrastructure and “on-demand” capacity requirements provided by companies such as AWS, OpenStack, and VMware. In this research, we analyze the scenario where a business first invests in “on-premise” (or in-house) capacity and also procures the excess demand requirements through the public cloud provider utilizing the pay-as-you-go pricing model. We study the impact of factors such as demand correlation in buyers’ market and demand load profile on the capacity decision. We find various cloud computing strategies and link them with real-life business practices.

"On-demand” pricing and capacity management in cloud computing

Author(s) Name: Tarun Jain and Jishnu Hazra
Journal Name: Journal of Revenue and Pricing Management
Volume: Vol. 18, Issue 3, June 2019, Pg. 228-246
Year of Publication: 2019
Abstract:

In recent business practice, firms, to fulfill their IT requirements, are using both dedicated “on-premise” capacity infrastructure and “on-demand” capacity requirements provided by companies such as AWS, OpenStack, and VMware. In this research, we analyze the scenario where a business first invests in “on-premise” (or in-house) capacity and also procures the excess demand requirements through the public cloud provider utilizing the pay-as-you-go pricing model. We study the impact of factors such as demand correlation in buyers’ market and demand load profile on the capacity decision. We find various cloud computing strategies and link them with real-life business practices.