14 November, 2017, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar on ‘Paywalls: Monetizing Online Content’, on November 17 (Friday), 2017, from 02:30 pm, at Classroom P22. The talk will be delivered by Dr. Adithya Pattabhiramaiah, Scheller College of Business – Georgia Tech.

Dr. Adithya (Adi) Pattabhiramaiah joined the Scheller College as an Assistant Professor of Marketing in August 2014. His primary research interests lie in the areas of marketing analytics, information media and digital/social media marketing. His research focuses on building quantitative models, employing industry data, to better understand strategic decisions made by consumers as well as firms in markets characterized by demand externalities, and social interactions. His research has been published in Marketing Science.

Dr. Pattabhiramaiah teaches elective courses titled ‘Pricing Strategy and Analytics’ and ‘Marketing Analytics and Pricing Strategy’ at the Scheller College. He has previously taught Marketing at the University of Michigan's Ross School of Business.

He has received several awards, including the '2013 MSI Alden G. Clayton Dissertation Proposal Competition Award' and the 'Best Discussant Award' at the Haring Symposium in 2012.

Before joining the Scheller College, Dr. Pattabhiramaiah received his Ph.D. in Business Administration from the University of Michigan in Ann Arbor. Prior to joining the academic world, he worked in product development/management for SAP Labs and Perot Systems, after receiving his Bachelor's degree in Engineering from the National Institute of Technology at Surathkal in India.

https://www.scheller.gatech.edu/directory/faculty/pattabhiramaiah/index.html

Topic: Paywalls: Monetizing Online Content

Speaker: Dr. Adithya Pattabhiramaiah, Scheller College of Business – Georgia Tech

Date: November 17 (Friday), 2017

Time: 02:30 pm onwards

Venue: Classroom P22