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IIMB Management Review

Journal of Indian Institute of Management Bangalore

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Engaging with startups: MNC perspectives

Shameen Prashantham and K Kumar
Journal Name
IIMB Management Review
Journal Publication
others
Publication Year
2019
Journal Publications Functional Area
Entrepreneurship
Publication Date
Vol. 31, Issue 4, December 2019, Pg. 407-417
Abstract

Through a conceptual note and round table discussion, this article builds upon Buckley and Prashantham's (2016) “division of entrepreneurial labour” notion to consider more closely the perspective of multinational corporations (MNCs) in relation to partnering with startups. First, the capability dimension suggests that there is potential for value creation resulting from complementarity between the strengths of corporations and startups. Second, the connectivity dimension is concerned with how this potential is realised; the rise of corporations’ programmatic initiatives and third-party specialists are highlighted. Third, the contextuality dimension highlights spatial differences, noting MNCs’ unique opportunities and challenges vis-à-vis startup partnering in emerging markets.

Engaging with startups: MNC perspectives

Author(s) Name: Shameen Prashantham and K Kumar
Journal Name: IIMB Management Review
Volume: Vol. 31, Issue 4, December 2019, Pg. 407-417
Year of Publication: 2019
Abstract:

Through a conceptual note and round table discussion, this article builds upon Buckley and Prashantham's (2016) “division of entrepreneurial labour” notion to consider more closely the perspective of multinational corporations (MNCs) in relation to partnering with startups. First, the capability dimension suggests that there is potential for value creation resulting from complementarity between the strengths of corporations and startups. Second, the connectivity dimension is concerned with how this potential is realised; the rise of corporations’ programmatic initiatives and third-party specialists are highlighted. Third, the contextuality dimension highlights spatial differences, noting MNCs’ unique opportunities and challenges vis-à-vis startup partnering in emerging markets.