09 March, 2021, Bengaluru: MaSh, the marketing club set up by the PGP students of IIM Bangalore, hosted a virtual talk by Prof. Philip Kotler, Kellogg School of Management, Northwestern University, as part of ‘Mark my Words’, a special event at SMaSH 2021, the marketing fest.
The session, moderated by Prof. Avinash G Mulky of the Marketing area at IIM Bangalore, was attended by more than 850 participants, including B-school students, alumni and senior faculty members. The session revolved around some of the books written by Prof. Kotler, namely Innovation and Marketing, Brand Activism, Marketing 5.0, H2H Marketing, Social Media Marketing, Common Good and Health Care Marketing. It was a well-received seminar with detailed accounts of the thought process and research that went behind publishing each of these books. The discussion also focused on consumerism and its impact of the planet.
The session was also attended by Prof. Padmini Srinivasan, Chairperson of IIMB’s two-year fulltime MBA programme - Post Graduate Programme in Management (PGP), and faculty in the Finance & Accounting area.
About the Speaker:
Prof. Kotler’s body of work includes over 50 books, where he drills down on several intricate aspects of Marketing. One among them is Marketing Management, which even today remains the most widely used textbook across graduate business schools (including IIMB) and is often referred to as the bible of foundational Marketing principles. In addition to being an academic, he has also worked as a consultant across leading global firms such as IBM, General Electric, AT&T, Bank of America and others, helping them advance their Marketing operations.
09 March, 2021, Bengaluru: MaSh, the marketing club set up by the PGP students of IIM Bangalore, hosted a virtual talk by Prof. Philip Kotler, Kellogg School of Management, Northwestern University, as part of ‘Mark my Words’, a special event at SMaSH 2021, the marketing fest.
The session, moderated by Prof. Avinash G Mulky of the Marketing area at IIM Bangalore, was attended by more than 850 participants, including B-school students, alumni and senior faculty members. The session revolved around some of the books written by Prof. Kotler, namely Innovation and Marketing, Brand Activism, Marketing 5.0, H2H Marketing, Social Media Marketing, Common Good and Health Care Marketing. It was a well-received seminar with detailed accounts of the thought process and research that went behind publishing each of these books. The discussion also focused on consumerism and its impact of the planet.
The session was also attended by Prof. Padmini Srinivasan, Chairperson of IIMB’s two-year fulltime MBA programme - Post Graduate Programme in Management (PGP), and faculty in the Finance & Accounting area.
About the Speaker:
Prof. Kotler’s body of work includes over 50 books, where he drills down on several intricate aspects of Marketing. One among them is Marketing Management, which even today remains the most widely used textbook across graduate business schools (including IIMB) and is often referred to as the bible of foundational Marketing principles. In addition to being an academic, he has also worked as a consultant across leading global firms such as IBM, General Electric, AT&T, Bank of America and others, helping them advance their Marketing operations.