Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

Read More >>

Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

Read More >>

IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

Read More >>

About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

Read More >>

IIMB’s R&P office to host a seminar titled ‘Experiments in Brand Transgressions’ on August 29

26 August, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled, ‘Experiments in Brand Transgressions’, on August 29. The talk will be delivered by Shailendra Pratap Jain, James D Currie Professor of Marketing & International Business, University of Washington, Seattle.

The primary research interest of Shailendra includes brand strategy, advertising, consumer differences, and health care messaging. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. He is an Associate Editor with Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. An award-winning educator and a Business Week four-star teacher, Shailendra has worked in brand management and advertising before academia.

Date: 29 August, 2019

Venue: Classroom P-22

Time: 2.30 PM

Add to Calendar 2019-08-29 05:30:00 2025-05-12 00:00:15 IIMB’s R&P office to host a seminar titled ‘Experiments in Brand Transgressions’ on August 29 26 August, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled, ‘Experiments in Brand Transgressions’, on August 29. The talk will be delivered by Shailendra Pratap Jain, James D Currie Professor of Marketing & International Business, University of Washington, Seattle. The primary research interest of Shailendra includes brand strategy, advertising, consumer differences, and health care messaging. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. He is an Associate Editor with Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. An award-winning educator and a Business Week four-star teacher, Shailendra has worked in brand management and advertising before academia. Date: 29 August, 2019 Venue: Classroom P-22 Time: 2.30 PM IIM Bangalore IIM Bangalore communications@iimb.ac.in Asia/Kolkata public
29 Aug 2019

IIMB’s R&P office to host a seminar titled ‘Experiments in Brand Transgressions’ on August 29

Add to Calendar 2019-08-29 05:30:00 2025-05-12 00:00:15 IIMB’s R&P office to host a seminar titled ‘Experiments in Brand Transgressions’ on August 29 26 August, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled, ‘Experiments in Brand Transgressions’, on August 29. The talk will be delivered by Shailendra Pratap Jain, James D Currie Professor of Marketing & International Business, University of Washington, Seattle. The primary research interest of Shailendra includes brand strategy, advertising, consumer differences, and health care messaging. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. He is an Associate Editor with Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. An award-winning educator and a Business Week four-star teacher, Shailendra has worked in brand management and advertising before academia. Date: 29 August, 2019 Venue: Classroom P-22 Time: 2.30 PM IIM Bangalore IIM Bangalore communications@iimb.ac.in Asia/Kolkata public

26 August, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled, ‘Experiments in Brand Transgressions’, on August 29. The talk will be delivered by Shailendra Pratap Jain, James D Currie Professor of Marketing & International Business, University of Washington, Seattle.

The primary research interest of Shailendra includes brand strategy, advertising, consumer differences, and health care messaging. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. He is an Associate Editor with Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. An award-winning educator and a Business Week four-star teacher, Shailendra has worked in brand management and advertising before academia.

Date: 29 August, 2019

Venue: Classroom P-22

Time: 2.30 PM