Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

Read More >>

Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

Read More >>

IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

Read More >>

About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

Read More >>

Faculty profiles
Sachin Sridhar

Sachin
Sridhar

Assistant Professor
Marketing
IIMB Young Faculty Research Chair
Connect with Faculty
sachin.sridhar@iimb.ac.in

Summary

Sachin Sridhar is an Assistant Professor of Marketing at IIM Bangalore. His research lies in extracting behavioral insights from consumer activity on digital platforms, using statistical and machine learning methods. His teaching interests include Marketing Analytics, Digital Marketing, and Database Marketing. Sachin holds a bachelor’s in Engineering from National Institute of Technology Puducherry (Pondicherry), a master’s in Statistics from Harvard University, and a Ph.D. in Marketing from the University of Texas at Austin.

Accomplishments

Research Interests:

Online Reviews, Services Marketing, Digital Platforms, CRM, Retail Analytics

Working Papers

  • “When Every Rating is a Five: Extracting Signals of Expert Service Quality from Real Estate Agent Reviews” with Rex Du
  • “Markers of a High Value-Add Listing Agent: Evidence from over 1.2 million Homes Sold” with Rex Du

  • Ph.D. Marketing, University of Texas at Austin
  • M.S. Marketing, University of Texas at Austin
  • A.M. Statistics, Harvard University
  • B.Tech Electronics and Communication Engineering, National Institute of Technology Puducherry (Pondicherry)