IIMB-HBPE Teaching Cases
Teaching Cases
Here is the complete list of teaching cases authored by IIMB faculty and published by HBPE.
| S/N | Case Title | Author’s Name | Case No. | Year |
| 1 | Medical Valley (MV): Strengthening the Ecosystem | Vikas Namadeva Prabhu, R. Srinivasan | IM149B | 2026 |
| 2 | Venture Center (VC): Growing the Ecosystem | Vikas Namadeva Prabhu, R. Srinivasan | IM147B | 2026 |
| 3 | Unified Payments Interface (UPI): Crafting the Ecosystem | Vikas Namadeva Prabhu, R. Srinivasan | IM145B | 2026 |
| 4 | Beckn Protocol: Orchestrating Our Digital Future | Chaitrali A. Bhoi, R. Srinivasan | IM133B | 2026 |
| 5 | edForce: Reinventing Corporate Learning for a Skills-driven Future | Debolina Dutta | IM139B | 2026 |
| 6 | The Humans in the Q-commerce Supply Chain | D Kannan, Lakshmi Parvathy, Rajalaxmi Kamath | IM143B | 2026 |
| 7 | When Crude Oil Price Went Below Zero at Mcx Ltd.: Black Swan Event | Prabina Rajib, Ruchi Arora, Sankarshan Basu | IM135B | 2026 |
| 8 | Amentum Sports: Strategic Expansion and Decision Point - Case (B) | Sachidananda Benegal, Suresh Bhagavatula, Nidhi Gupta | IM127B | 2026 |
| 9 | Amentum Sports: The Founding and Early Growth - Case (A) | Sachidananda Benegal, Suresh Bhagavatula, Nidhi Gupta | IM125B | 2026 |
| 10 | Chalo: International Expansion Strategy for a Mobility Technology Firm | Arpit Shah, Sanchit Saxena, Shikher Chitransh Srivastav, Anand Ayyadurai | IM123B | 2026 |
| 11 | Dehurdle: Democratizing Executive Coaching Through Ai-powered Coaching App | Debolina Dutta | IM129B | 2025 |
| 12 | Amar Chitra Katha: Navigating Crisis Through Digital Transformation | Nilam Kaushik | IM121B | 2025 |
| 13 | Renaissance Services: Pioneering Food Waste Management | Shilpi Agrawal, Sourabh Kumar, Dinesh Kumar Unni Krishnan | IM117B | 2025 |
| 14 | ACL Digital : Hospital Readmission Prediction Using Machine Learning Algorithms | Abhishek Srivastava, Avinash Kumar, Dinesh Kumar Unni Krishnan | IM115B | 2025 |
| 15 | Wicked Policy Problems: Price Interventions in Agriculture | Rajalaxmi Kamath and Shubhanshu Gour | IM113B | 2025 |
| 16 | Adani Green Energy Limited: Navigating Growth and Challenges in India's Renewable Energy Landscape | Sumeet Suryawanshi, Molla Ramizur Rahman, Sankarshan Basu | IM111B | 2025 |
| 17 | Hyperlocal Marketing Strategy to Tackle the Storm in Tata's Teacup! | Sreelata Jonnalagedda | IM105B | 2025 |
| 18 | Marico (A): From Small Family Business to National Brand | Dalhia Mani, Harshitha Raviprakash | IM093B | 2025 |
| 19 | Marico (B): Professionalizing (Separate but Still Joined at the Hip) | Dalhia Mani, Harshitha Raviprakash | IM095B | 2025 |
| 20 | Marico (C): David and Goliath (Separating Ownership and Management, and Going Public) | Dalhia Mani, Harshitha Raviprakash | IM097B | 2025 |
| 21 | Indira IVF: AI-Driven Support for Couples on the Road to Parenthood | Antra, Dinesh Kumar Unni Krishnan | IM099B | 2025 |
| 22 | Public-Private Partnerships in Roadways: Bidding for MKHP | V. Ravi Anshuman, Srijith Mohanan | IM103B | 2025 |
| 23 | Schneider Electric: Leading the Way in Sustainable Sourcing - Case (A) | Haritha Saranga | IM089B | 2025 |
| 24 | Schneider Electric: Leading the Way in Sustainable Sourcing - Case (B) | Haritha Saranga | IM091B | 2025 |
| 25 | Arya.ag: Filling Institutional Voids By Leveraging Technology | Shobha Tewari, Karthika S, Srinivasan R | IM079B | 2025 |
| 26 | Titan: The High-Touch and High-Tech Approach for Increased Employee Engagement | Debolina Dutta | IM087B | 2025 |
| 27 | RippleHire: Enabling Intelligent Recruitment in Organizations | Debolina Dutta | IM085B | 2025 |
| 28 | Zuron: Supply Chain Finance - Taking Bold Bets | Soumik Bhusan , Debolina Dutta | IM081B | 2025 |
| 29 | Curatal: EASING RECRUITING EXPERIENCE FOR APPLICANTS AND ORGANIZATIONS | Debolina Dutta, Sonali Ramaiah | IM077B | 2025 |
| 30 | Fabindia: Experimenting with Shared Ownership | Devanshi Agarwal, Shubha D Patvardhan | IM075B | 2025 |
| 31 | Suki AI: The Doctor Will See You | Shankar Venkatagiri, Jayanth Jayaram | IM073B | 2025 |
| 32 | Asian Paints BHPS: Growing the World's Largest Painting Service | G.Shainesh | IM071B | 2025 |
| 33 | Qapita: Designing and Managing Global LTIP Schemes for Employees | Debolina Dutta | IM069B | 2025 |
| 34 | Posco in Odisha: Non-market Stakeholders (Missed) Management | Santhi Perumal, Shyam Sreekumaran Nair, Deepak Chandrashekar | IM063B | 2025 |
| 35 | Ninasam: Perform or Perish, That is the Question | M. S. Sriram | IM067B | 2025 |
| 36 | Arali Ventures | Sabarinathan G | IM065B | 2025 |
| 37 | BUSINESS MODEL INNOVATION AT LOG9 | Satyajit Roy and Sreelata Jonnalagedda | IM053B | 2024 |
| 38 | AuctionBazaar.com: Lubricating the NPA Disposal Process | Srinivasan R and Amar Saxena | IM061B | 2024 |
| 39 | FieldAssist: Enabling Sales Performance and Incentive Design for Strategic Alignment of Frontline Salesforce in FMCG | Debolina Dutta and Stuti Jain | IM057B | 2024 |
| 40 | HYRGPT: Transforming Applicant Experience and Recruitment through Generative AI | Debolina Dutta | IM051B | 2024 |
| 41 | SKODA Auto India: Service Recovery and Beyond | Devika Devaiah and Srinivas Prakhya | IM049B | 2024 |
| 42 | DECARBONIZING THE REAL ESTATE SECTOR: ONE BUILDING AT A TIME | Haritha Saranga, Nayonika Goud | IM037B | 2024 |
| 43 | CARBON MASTERS INDIA LIMITED | Sabarinathan G , Ramakrishna S Velamuri | IM035B | 2024 |
| 44 | KALYANI FeRRESTATM: INDIA'S FIRST GREEN STEEL IS READY, ALREADY! | Haritha Saranga, Aditya Gupta | IM041B | 2024 |
| 45 | KALYANI FeRRESTATM: INDIA'S FIRST GREEN STEEL IS READY, ALREADY! | Haritha Saranga, Aditya Gupta | IM039B | 2024 |
| 46 | The Muthoot Touch: Adding Glitter to The Indian Gold Loan Industry | Smitha Patvardhan, Shubha D Patvardhan | IM033B | 2024 |
| 47 | smallcase: A Disruptive Business Model In India | Ashis Mishra, Sanchit Jain, Vibhu Teraiya | IM025B | 2024 |
| 48 | Multi-Financier Factoring Exchange: TReDS and RXIL | Tanya Jain, Rahul Singh, Chetan Subramanian, Ashok Thampy | IM029B | 2024 |
| 49 | Managing Change: Merger of Vistara and Air India | Abhoy K Ojha | IM027B | 2024 |
| 50 | Tesco Business Solutions: Enhancing Employee Experience Through Hyper-Personalization of the Employee Value Proposition | Debolina Dutta | IM023B | 2024 |
| 51 | Funding Green Hydrogen from Waste: Can Social Projects Make Financial Sense? | Ranjani K S, Chirag Rawat, Dinesh Kumar Unni Krishnan | IM019B | 2024 |
| 52 | Employee Monitoring: Toward an Orwellian Organization | Abhishek Sahu, Debolina Dutta | IM015B | 2024 |
| 53 | SAAHAS ZERO WASTE: BREAKING THE SPELL OF FAST FASHION WITH CIRCULARITY | Satyajit Roy and Haritha Saranga | IM013B | 2024 |
| 54 | Ecosystem Development for Digital Public Goods: The Case of Jugalbandi | Manisha Rathi and Shankhadeep Banerjee | IM011B | 2024 |
| 55 | Drishya AI Labs: Enhancing Alarm Intelligence Through Machine Learning | Rajarajan Rathina, Neha Rajput, Padmavati Sridhar, Lokesh Babu and Dinesh Kumar Unni Krishnan | IM007B | 2024 |
| 56 | Devita Saraf and VU from the Top | Upasna A. Agarwal, Vrinda Khattar, Rajiv Agarwal and Gopal Mahapatra | IM005B | 2024 |
| 57 | Ganga Hospital: Building Culture | Shankar Venkatagiri, Mohan Adhyam and Kanika Sood Sharma | IM003B | 2024 |
| 58 | Thoughtworks: The Sisyphean Task of Getting Women Back to Work? | Debolina Dutta and Vasanthi Srinivasan | IM001B | 2024 |
| 59 | Ganga Hospital: Innovating with Scale | Shankar Venkatagiri, Mohan Adhyam and Kanika Sood Sharma | IMB997 | 2024 |
| 60 | Vahan Technologies: Enabling Blue-Collar Employment | Janhavi Raja and Dalhia Mani | IMB995 | 2024 |
| 61 | The Evolving Semiconductor Industry: Post-COVID Challenges for Automakers | Satyajit Roy, Haritha Saranga and Jishnu Hazra | IMB993 | 2024 |
| 62 | DriveU: PLATFORM DESIGN | Srinivasan R and Satya Nandini A | IMB991 | 2024 |
| 63 | LeadSquared: Managing Rapid Growth and Global Expansion | Abhoy K Ojha | IMB989 | 2023 |
| 64 | SatyuktTM: Platformization of AI in Agriculture | Srinivasan R, Pramoth Joseph and Sandeep Lakshmipathy | IMB987 | 2023 |
| 65 | ELGi Equipments: Revolutionizing Industrial Relations Through a Win-Win Strategy | Debolina Dutta and Biju Varkkey | IMB983 | 2023 |
| 66 | Transport Solutions: TCS Helps its Transformation to an Agile Enterprise | Abhoy K Ojha | IMB981 | 2023 |
| 67 | redBus: Art and Science of Product Management | Amit Nigam and Shankhadeep Banerjee | IMB979 | 2023 |
| 68 | Metaverse and E-Learning at redBus: Challenges and Benefits | Debolina Dutta | IMB977 | 2023 |
| 69 | Ganga Hospital: A Model for Growth | Shankar Venkatagiri and Mohan Adhyam | IMB975 | 2023 |
| 70 | Investment in Foreign Stock: A Cash Flow Analysis | Sankarshan Basu and Vibha Tripathi | IMB973 | 2023 |
| 71 | Gram Oorja: Energy Access for Remote Rural India | Smita Chaudhry and Ganesh Prabhu | IMB971 | 2023 |
| 72 | Sattva eTech: Supplier Selection for Component Sourcing | Tarun Jain | IMB967 | 2023 |
| 73 | Apollo Hospitals: The Journey of Digital Transformation | Srinivasan R and Amar Saxena | IMB965 | 2023 |
| 74 | The Chennai Angels Network | G Sabarinathan | IMB963 | 2023 |
| 75 | Data Storytelling: What are the Alternatives to Crop Residue Burning in India? | Sharada Sringeswara, Sreedevi Gattu, Haritha Saranga and Dinesh Kumar Unni Krishnan | IMB959 | 2023 |
| 76 | Allegis India - Enabling & Promoting Disability Inclusion | Debolina Dutta and Vasanthi Srinivasan | IMB957 | 2023 |
| 77 | Shri Ram Temple: A Fintech Solution for Large Scale Project | Ranjani K S, Neeraj Pandey, Sumi Jha, Poonam Singh, Upasna A. Agarwal, Vivek Khanzode, Manoj Tiwari and Dinesh Kumar Unni Krishnan | IMB955 | 2023 |
| 78 | Net Zero to Net Hero - Can We Gross It? Part 2 | Deepti Ganapathy, Jacqueline Gomes and Garima Dua | IMB953 | 2023 |
| 79 | Net Zero to Net Hero - Can We Gross It? Part 1 | Deepti Ganapathy, Jacqueline Gomes and Garima Dua | IMB951 | 2023 |
| 80 | Mylab Discovery Solutions: Innovating against all Odds | Charu Rastogi, Srivardhini K. Jha and Rishikesha Krishnan T | IMB949 | 2023 |
| 81 | The Industry Dilemma: Allow Ethical Moonlighting Or Lose To Gig Working? | Abhishek Sahu and Debolina Dutta | IMB947 | 2023 |
| 82 | entomo - Enabling People Experience for the Digital World of Work | Debolina Dutta and Chaitali Vedak | IMB945 | 2023 |
| 83 | Career at Crossroads (b) | Padmini Srinivasan and Gopal Mahapatra | IMB943 | 2023 |
| 84 | Career at Crossroads (a) | Padmini Srinivasan and Gopal Mahapatra | IMB941 | 2023 |
| 85 | KNOLSKAPE: Transforming Learning Dynamics | Srinivasan R, Satya Nandini A and Srividya V | IMB939 | 2023 |
| 86 | Shawls or Stoles? Resource Optimization Problem at Looms of Ladakh | Haritha Saranga and Shailaja Grover | IMB935 | 2022 |
| 87 | Akshaya Patra: The Covid-19 Pandemic and Thereafter | Anshuman Tripathy, Avani Mishra and Shlok Sangoi | IMB933 | 2022 |
| 88 | dotin: Color me a talent! | Debolina Dutta | IMB931 | 2022 |
| 89 | FirstConnect Solutions - Gig Working to Solve the Leaking Bucket | Debolina Dutta | IMB927 | 2022 |
| 90 | Pridebites: Roles and Decisions of Entrepreneurs and Investors | Ludvig Levasseur and Jacqueline Gomes | IMB925 | 2022 |
| 91 | HR Facilitator at IOCL: Reviving Human Touch | Sourav Mukherji and Gopal Mahapatra | IMB923 | 2022 |
| 92 | LGBTQ+ Inclusion at ThoughtWorks, India | Debolina Dutta and Vasanthi Srinivasan | IMB921 | 2022 |
| 93 | Naukri.Com (B): Corporate Venture Capital in India | Kshitij Saxena, Medhavi Chandra, Ankush Kochhar and Suresh Bhagavatula | IMB919 | 2022 |
| 94 | Naukri.Com (A): The Business of Internet in India | Kshitij Saxena, Medhavi Chandra, Ankush Kochhar and Suresh Bhagavatula | IMB917 | 2022 |
| 95 | Business Excellence Through Process Improvement – The Godrej Appliances Division (B) | Haritha Saranga and Aman Chheda | IMB 915 | 2021 |
| 96 | Business Excellence Through Process Improvement – The Godrej Appliances Division (A) | Haritha Saranga and Aman Chheda | IMB 913 | 2021 |
| 97 | MEESHO (C): EMPOWERING INDIA’S WOMEN ENTREPRENEURS | Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula | IMB 911 | 2021 |
| 98 | MEESHO (B): TECHNOLOGY ENABLEMENT OF SMALL RETAILERS | Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula | IMB 909 | 2021 |
| 99 | MEESHO (A): EXPLORING HYPERLOCAL FASHION | Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula | IMB 907 | 2021 |
| 100 | Digital Disruption at The Vikatan Group: A Case of Adaptation and Strategic Persistence | Karthika A S and Srinivasan R | IMB 905 | 2021 |
| 101 | Boeing’s 737 Max 8 – A Stalled Communication Take-Off? | Deepti Ganapathy and Jacqueline Gomes | IMB 903 | 2021 |
| 102 | CreditAccess Grameen: Mission Possible? | Natasha Bhide and M S Sriram | IMB 887-888 | 2021 |
| 103 | Software and/or Data: Dilemmas in an AI Research Lab of an Indian It Organization | Rajalaxmi Kamath and Vinay Reddy Venumuddala | IMB 889-890 | 2021 |
| 104 | Makemytrip and Goibibo Merger: Minimum People Disruption for Maximum Customer Advantage | Debolina Dutta and Anupama Kondayya | IMB 891-892 | 2021 |
| 105 | Ecofriendly Solution to Crop Residue Burning | Haritha Saranga and Shashikant Kumawat | IMB 893-894-895-896 | 2021 |
| 106 | Motherson Sumi Systems Limited: Rewiring the Ownership Structure | J. Ramachanran, Savithran Ramesh and Parita Shah | IMB 897-898 | 2021 |
| 107 | The House of Tata: Governance Challenges (A) | J. Ramachandran, Savithran Ramesh and K.S. Manikandan | IMB 899-900 | 2021 |
| 108 | The House of Tata: Governance Challenges (B) | J. Ramachandran, Savithran Ramesh and K.S. Manikandan | IMB 901-900 | 2021 |
| 109 | ITC Limited: Nation First | J Ramachandran, K S Manikandan and Savithran Ramesh | IMB 885 | 2021 |
| 110 | GHCL: Navigating the Pandemic | Debolina Dutta | IMB 883 | 2021 |
| 111 | Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms | Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, Dinesh Kumar Unni Krishnan | IMB 879 | 2021 |
| 112 | EY People Advisory Services: Challenges of Enabling Global Mobility (B) | Debolina Dutta | IMB 873 | 2021 |
| 113 | EY People Advisory Services: Challenges of Enabling Global Mobility (A) | Debolina Dutta | IMB 871 | 2021 |
| 114 | GoSports: Developing Sports Talent to Create Role Models | Sourav Mukherji | IMB 877 | 2021 |
| 115 | Leveraging Artificial Intelligence in a Skilling Ecosystem | Asha Vishwanathan, Kaushik Prasanna Raju, Khanij Kumar S G, Lakshmi Krishna, Naveen Kamat and Dinesh Kumar Unni Krishnan | IMB 875 | 2021 |
| 116 | udaan Capital: Building Resilience | Shankar Venkatagiri | IMB 869 | 2021 |
| 117 | Amagi - Pioneering Cloud Transformation in Broadcasting | Anshuman Tripathy, Aman Agarwal and Siddharth Gupta | IMB 867 | 2021 |
| 118 | Thulasi Pharmacy: Riding the Digitalization Wave to Omnichannel Retailing | Anshuman Tripathy, Amrit S and Vanathi M | IMB 865 | 2021 |
| 119 | Freshworld: Marrying The Art of Street Vending With The Science of Modern Retail | Deepa Iyer and Suresh Bhagavatula | IMB 863 | 2021 |
| 120 | Redesigning Tea Auctions in India | Sreelata Jonnalagedda and B Mahadevan | IMB 853 | 2021 |
| 121 | The Question of Net Neutrality | Rahul De and Neena Pandey | IMB 859 | 2021 |
| 122 | ServiceMandi: Corporate Entrepreneurship at Ashok Leyland | K Kumar and Praveen Sasidharan | IMB 861 | 2021 |
| 123 | Amber by Infeedo: The Ceo's Virtual Assistant Revolutionizing Employee Engagement | Debolina Dutta | IMB 851 | 2021 |
| 124 | Totgars’ Co-Operative Sale Society Dovetailing Business to Meet Members’ Needs | Gopal Naik and Gopi Sankar Gopikuttan | IMB 855 | 2021 |
| 125 | Capability Development for Growth: Leverage Strengths or Build Competencies at Va Tech Wabag? | Debolina Dutta and Rajesh G S | IMB 857 | 2021 |
| 126 | Intartic: Riding the IoT Wave to A Service Model | Anshuman Tripathy, Pranav Guglani and Abhijit S Pulimootil | IMB 841 | 2020 |
| 127 | Gray to Green Transition – The Sustainability Journey of Dalmia Cement | Haritha Saranga and Sirish Kumar Gouda | IMB 845 | 2020 |
| 128 | Sun Pharmaceutical Industries Limited: Disclosure Practices | J Ramachandran and Savithran Ramesh | IMB 847 | 2020 |
| 129 | The Art of Living: Celebrating Life | Nisheeta Bajaj and J Ramachandran | IMB 849 | 2020 |
| 130 | The Saboo Foundation Model of Philanthropy: How a Self-Made Man Created Thousands More | Aviral Marwal, Gopal Naik and Dalhia Mani | IMB 843 | 2020 |
| 131 | Yes Bank Limited: Too Big to Fail? | J Ramachandran and Savithran Ramesh | IMB 837 | 2020 |
| 132 | Exceed: Improving Productivity and Reliability in Delivery of Software Solutions | B Mahadevan and Sivakumar S | IMB 833 | 2020 |
| 133 | GUS Education India: Preserving the Soul during Rapid Growth | Abhoy Ojha | IMB 831 | 2020 |
| 134 | SATTVA eTECH: Enhancing Component Sourcing Flexibility | Tarun Jain and Jishnu Hazra | IMB 827 | 2020 |
| 135 | Mindtree Limited: Hostile Acquisition | J Ramchandran and Srestha Dutta | IMB 825 | 2020 |
| 136 | Healthy Snacking? Consumer Mindscape, Clutter of Brands, and an Ethnic Snack – Launching A New Brand in The Indian Context | Ramesh Kumar S | IMB 823 | 2020 |
| 137 | Biocon Research: Preparing for the Bio-Pharmaceutical Transition | Anshuman Tripathy and Arijit Ghosh | IMB 807-808 | 2020 |
| 138 | Grab.in: Enabling Hyperlocal | R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph | IMB 809-810 | 2020 |
| 139 | Zomato™ Gold: Platform Overreach | R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph | IMB 811-812 | 2020 |
| 140 | Akshaya Patra Vrindavan: Operations and Resources Planning for a Mega Kitchen | Kiran K and Anshuman Tripathy | IMB 815-816-817-818 | 2020 |
| 141 | Supply Chain Analytics to Manage Blood at VHS Blood Bank | Aayushi Kalra, Shailaja Grover and Dinesh Kumar Unni Krishnan | IMB 819-820-821 | 2020 |
| 142 | Litchi, the Unlucky Fruit: What does the Evidence Say? | G Ramesh and Stuti Goswami | IMB 795-796 | 2020 |
| 143 | Force of Markets in Sports – Premier Football Leagues in India | G Ramesh and V Raghunandhan | IMB 797-798 | 2020 |
| 144 | Coats Indonesia: Leadership Challenges in an Unfamiliar Culture | Abhoy K Ojha and Arun Bansal | IMB 799-800 | 2020 |
| 145 | Bank of Baroda: Governance Challenges in a Public-Sector Undertaking | Rejie George and MS Sriram | IMB 801-802 | 2020 |
| 146 | New Dawn at Bank of Baroda: Project Navoday | Rejie George and MS Sriram | IMB 803-804 | 2020 |
| 147 | Infosys Limited: Governance Imbroglio | J Ramachandran and Diptiprakash Pradhan | IMB 805-806 | 2020 |
| 148 | Mahindra Financial Services: Restructuring for Growth | Sourav Mukherji | IMB 813-814 | 2020 |
| 149 | Ethnic Branding in a Contemporary World: Soulfull Smoothix in The Indian context | S Ramesh Kumar and Prashanth Parameswaran | IMB 783-784 | 2019 |
| 150 | Arthayantra: Ushering in a Digital Revolution in Personal Financial Advisory Services | V. Ravi Anshuman and Srijith Mohanan | IMB 785-786 | 2019 |
| 151 | Balaji Telefilms Limited | Bharat Khanna, Nitin Bobba and Sai Yayavaram | IMB 787-788 | 2019 |
| 152 | Delhivery: Leveraging the Platform | R Srinivasan, Sreecharan Rachakonda and Raj Kovid KR | IMB 789-790-791 | 2019 |
| 153 | Paytm Mobile Payments: Will It Emerge as a Dominant Design in India? | Anshuman Tripathy, Nitish Kumar and Medha Sravani Boddeda | IMB 793-794 | 2019 |
| 154 | Microfinance in India: A Tale of Two Models | Rajalaxmi Kamath and Nithya Joseph | IMB 773-774 | 2019 |
| 155 | Saahas Zero Waste Solutions: Getting to a Product Market Fit While Cleaning up India | Suresh Bhagavatula, Deepa Iyer and Menaka Rao | IMB 775-776 | 2019 |
| 156 | Tele-Ophthalmology – Is This the Solution to India’s Rural Eye Care Problem? | Haritha Saranga | IMB 777-778 | 2019 |
| 157 | Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and Dinesh Kumar Unni Krishnan | IMB 779-780 | 2019 |
| 158 | Fantasy Sports: A Game of Skill or Chance | Dinesh Kumar Unni Krishnan, Shailaja Grover and Sharada Sringeswara | IMB 781-782 | 2019 |
| 159 | New Delhi Television | Shitij Chohan, Shreya Raina and Pranav Garg | IMB 719-720 | 2019 |
| 160 | Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms | R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph | IMB 751-752 | 2019 |
| 161 | Fiesta Gifts: Mending the Spending | Jayanth Jayaram and Shankar Venkatagiri | IMB 761-762 | 2019 |
| 162 | Predicting Inflation through Online Prices | Ritwik Banerjee, Nished Singhal, Chetan Subramanian and Menaka Rao | IMB 763-764 | 2019 |
| 163 | Enhancing Visitor Experience at ISKCON Using Text Analytics | R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unni Krishnan | IMB 765-766-767 | 2019 |
| 164 | Shoestring Arbitrage with Stock Buy-backs | V. Ravi Anshuman and Srijith Mohanan | IMB 769-770 | 2019 |
| 165 | SATTVA eTECH: Contract Selection in Component Procurement | Tarun Jain and Jishnu Hazra | IMB 771-772 | 2019 |
| 166 | GNFC’s Neem Project: Creating the Blueprint for a Social Business | Sourav Mukherji and Bringi Dev | IMB 721-722 | 2019 |
| 167 | Hindustan Unilever Limited (A): Growing with India | Pranav Garg and J Ramachandran | IMB 739-740 | 2019 |
| 168 | Hindustan Unilever Limited (B): Winning in many Indias | Pranav Garg, Bidhi Kashyap and J Ramachandran | IMB 741-740 | 2019 |
| 169 | Hindustan Unilever Limited (C): Boosting Growth in India | Pranav Garg, Bidhi Kashyap and J Ramachandran | IMB 743-740 | 2019 |
| 170 | The Akshaya Nidhi Foundation - in Aid of Akshaya Patra | Anshuman Tripathy and Akshat Raj | IMB 745-746 | 2019 |
| 171 | Stellar Auto Ltd. | Anshuman Tripathy and Prashant Chintapalli | IMB 747-748 | 2019 |
| 172 | Asian Paints Limited: Painting History | J Ramachandran and Jalaj Garg | IMB 749-750 | 2019 |
| 173 | Faircent™: Powering P2P Lending Revolution | R Srinivasan, Raghunathan R, Sandeep Lakshmipathy, Pramoth Joseph and Padmavathi Koride | IMB 753-754-755 | 2019 |
| 174 | Using Markov Chain to Forecast Sales Booking | Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unni Krishnan | IMB 757-758-759 | 2019 |
| 175 | HackerEarth™ Open Innovation Management Platform | R Srinivasan, Sandeep Lakshmipathy and Padmavathi Koride | IMB 717-718 | 2018 |
| 176 | Analytics Empowering Agriculture: Jayalaxmi Agro Tech | Purvi Tiwari, Shailaja Grover, Suhruta Kulkarni and Dinesh Kumar Unni Krishnan | IMB 731-732-733 | 2018 |
| 177 | Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech | Giriraj A and Dinesh Kumar Unni Krishnan | IMB 735-736-737 | 2018 |
| 178 | AAI Bidding for Bhogapuram Airport: From Authority to Bidder | G. Raghuram and Gopi Sankar G | IMB 723-724 | 2018 |
| 179 | Fiscal Reforms and Abandonment of Mines: The Case of Underground Copper Mines of Ghatsila, Jharkhand, India | Ujjwal Tah and Rajalaxmi Kamath | IMB 725-726 | 2018 |
| 180 | Seedfund | G Sabarinathan and S. Ramakrishna Velamuri | IMB 727-728 | 2018 |
| 181 | Little Green Kid | Srivardhini K. Jha and Manna Sarah Jacob | IMB 729-730 | 2018 |
| 182 | Arvind Lifestyle Brands Limited: From Concept to Shelf | Anshuman Tripathy, Anupam Sharma and Srividya Ganesan | IMB 699-700 | 2018 |
| 183 | Arthakranti: Need for Strategy | Amarpreet Singh Ghura and Ganesh N Prabhu | IMB 701-702 | 2018 |
| 184 | Hemas Holding PLC: Managing Leadership Transition in a Family Controlled Publicly Listed Firm | Abhoy K Ojha | IMB 703-704 | 2018 |
| 185 | Rolocule Games: Negotiating the Mobile Gaming Wave | Srivardhini K. Jha, Menaka Rao and Shubhanshuk Sarkar | IMB 705-706 | 2018 |
| 186 | Yash Raj Films | Dharmendra Hiranandani, Rishabh Raj and Pranav Garg | IMB 707-708 | 2018 |
| 187 | Indian Premier League | Sonali Gupta, Akshat Raj, Diptiprakash Pradhan and Pranav Garg | IMB 709-710 | 2018 |
| 188 | Ather Energy: Riding the Electric Vehicle Tide | Anshuman Tripathy, Amey Sahasrabuddhe and Indrasis Bose | IMB 711-712 | 2018 |
| 189 | Highway Delite: Mobile App Brand Building Using Google Adwords | Preeti Krishnan Lyndem and Dhrithi Mahadevan | IMB 713-715 | 2018 |
| 190 | Vinyas: To Be a Contract Manufacturer or Sell Through Own Channel? | Tarun Jain and Jishnu Hazra | IMB 685-686 | 2018 |
| 191 | Alibaba – Building a Social Sustainability Ecosystem for E-commerce | Haritha Saranga and Yanghua Huang | IMB 687-688 | 2018 |
| 192 | Airvent Fans Co. | Anshuman Tripathy and Shikha Safaya | IMB 689-690 | 2018 |
| 193 | Grameen Koota: The Turnaround for Financial Inclusion | G Shainesh and Menaka Rao | IMB 691-692 | 2018 |
| 194 | Testing Marketing Hypotheses at WSES | Dinesh Kumar Unni Krishnan | IMB 693-694 | 2018 |
| 195 | Process Improvement in Textile Wet Processing – A Case Study From the Indian Small-Scale Sector | Abhishek Iyer, Agrim Gupta, Himanshu Khera, Sagnik Choudhury, Udit Jalan and Haritha Saranga | IMB 697-698 | 2018 |
| 196 | Qwikcilver and Woohoo Developing a Complementary Platform | R Srinivasan, Sandeep Lakshmipathy and Padmavathi Koride | IMB 671-672 | 2018 |
| 197 | Corporatization of Bollywood | Aayush Agarwal, Chaitanya Kansal and Pranav Garg | IMB 675-676 | 2018 |
| 198 | Videocon D2H: In Film Branding | Seema Gupta and Menaka Rao | IMB 677-678 | 2018 |
| 199 | Collaborative Commerce for Empowering Marginalized Communities: The Auto-rickshaw Community Empowerment (ACE) Ecosystem and t4u | P D Jose and Menaka Rao | IMB 679-680 | 2018 |
| 200 | The Water Wars: Colas and Sustainability in the Twenty-First Century | P D Jose and Menaka Rao | IMB 681-682 | 2018 |
| 201 | From Tsunami to Synthetic Farming - Reclaiming the Fertile Land | Haritha Saranga | IMB 683-684 | 2018 |
| 202 | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and Dinesh Kumar Unni Krishnan | IMB 653-654 | 2018 |
| 203 | Warehouse Consolidation Project at Manipal Hospital Bangalore (A) | Anshuman Tripathy, Ramanath Pai and Vaibhav Jain | IMB 657-658 | 2018 |
| 204 | Warehouse Consolidation Project at Manipal Hospital Bangalore (B) | Anshuman Tripathy, Ramanath Pai and Vaibhav Jain | IMB 657-658 | 2018 |
| 205 | Belstar India Finance | M. S. Sriram | IIMB 661-662 | 2018 |
| 206 | Wipro BPO: Positioning Base))) Suite as a Platform | R Srinivasan, Samriddhi Bhattacharya and Sumanta Pal | IIMB 663-664 | 2018 |
| 207 | Retail Strategy at Spencer’s | Ashis Mishra and Pulak Ghosh | IMB 665-666 | 2018 |
| 208 | The Indian Sugar Industry: Is it Sweet Enough? | Manoj Arkadi, Maya Nair, Rathnakar Samavedam, Chetna Sharma, Chhavi Lahoti and Rejie George | IMB 669-670 | 2018 |
| 209 | Combating the Yoga Guru: Dabur’s Dilemma | Manaswini Bhalla, Koustav Dey and Pulkit Aggarwal | IMB 643-644 | 2017 |
| 210 | Behavioral Drivers of Brand Equity – Head & Shoulders in India | Loveneet Tyagi and S Ramesh Kumar | IMB 645-646 | 2017 |
| 211 | Sustaining an Ethnic Soft Drink- Paper Boat: Brand Positioning and Consumer Behavior | S Ramesh Kumar and Mithun Sivagurunathan | IMB 647-648 | 2017 |
| 212 | Predicting Net Promoter Score (NPS) to Improve Patient Experience at Manipal Hospitals | Kumar Rahul, Sandhya Shenoy and Dinesh Kumar Unni Krishnan | IMB 649-651 | 2017 |
| 213 | Positioning and Behavioral Dimensions: Implications for Big Bazaar | S Ramesh Kumar, Mishita Jaiswal and Shimee Gupta | IMB 633-634 | 2017 |
| 214 | Roposo.com: Share Your Style: Entrepreneurial Pivoting & Strategic Thinking in Indian Fashion Social Networking | Chirantan Chatterjee and Reechal Vardhan | IMB-635-636 | 2017 |
| 215 | Dynamic Technologies (India) Limited: Strategic Integration into the Aviation and Aerospace Global Supply Chain | Abhoy K Ojha and Jishnu Hazra | IMB 637-638 | 2017 |
| 216 | GoCoop – Social Marketplace | Ramakrishna Velamuri, G Sabarinathan and Suhruta Kulkarni | IMB 639-641 | 2017 |
| 217 | CCD: Soya Cooperatives March into Branding | Anshuman Tripathy, Preethi Venkataraman and Chandru R | IMB 613-614 | 2017 |
| 218 | Process Reengineering in Emerging Markets – An Automaker’s Experience (A) | Haritha Saranga | IMB 615-616 | 2017 |
| 219 | Process Reengineering in Emerging Markets – An Automaker’s Experience (B) | Haritha Saranga | IMB 617-616 | 2017 |
| 220 | All That Glitters is Gold: A Case of Inventory Accounting Policy | Padmini Srinivasan | IMB 619-620 | 2017 |
| 221 | Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare | Kiran R, Arunabha Mukhopadhyay and Dinesh Kumar Unni Krishnan | IMB 621-622 | 2017 |
| 222 | Improving Customer Engagement at VMWare through Analytics | Nandini Seth and Dinesh Kumar Unni Krishnan | IMB 623-624 | 2017 |
| 223 | SATTVA eTECH: Managing Uncertainties in the Project Network | Tarun Jain and Jishnu Hazra | IMB 625-627 | 2017 |
| 224 | Marketing Transformation using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | Ami Shah and Dinesh Kumar Unni Krishnan | IMB 629-631 | 2017 |
| 225 | Leading The Tata Group (A): The Ratan Tata Years | K S Manikandan, K Rajyalakshmi and J Ramachandran | IMB 597-598 | 2017 |
| 226 | Leading The Tata Group (B): The Cyrus Mistry Years | K S Manikandan, K Rajyalakshmi and J Ramachandran | IMB 598-599 | 2017 |
| 227 | i-flex solutions limited (A): Winning Unconventionally | J Ramachandran and Pranav Garg | IMB 603-604 | 2017 |
| 228 | i-flex solutions limited (B): The Oracle Years | J Ramachandran and Pranav Garg | IMB 605-604 | 2017 |
| 229 | EdGE Networks: Making HR Intelligent | Debolina Dutta and Shankar Venkatagiri | IMB 607-608 | 2017 |
| 230 | SATTVA eTECH: Challenges in Embedded New Product Development | Tarun Jain and Jishnu Hazra | IMB 609-610 | 2017 |
| 231 | Branding And Bollywood: The Behavioral Route To Branding Films | Ami Shah, S Ramesh Kumar and Dinesh Kumar Unni Krishnan | IMB 611-612 | 2017 |
| 232 | Ranbaxy Laboratories Limited: Changing Aspirations | J Ramachandran, Snigdha Manukonda and Kiran Awate | IMB 601-602 | 2016 |
| 233 | Predicting Earnings Manipulation by Indian Firms Using Machine Learning Algorithms | Dinesh Kumar Unni Krishnan, Tousif Ahmed Inayath Syed and Suresh Ganeshan | IMB 577-578 | 2016 |
| 234 | Indian Software Services Industry: The Changing Landscape | J Ramachandran, Ramya Krishna Murthy and Pranav Garg | IMB 581-582 | 2016 |
| 235 | LP Laboratories Ltd.: Financing Working Capital | Jayadev M | IMB 583-584 | 2016 |
| 236 | Fullerton: Risk Analytics and Business Strategy | V Ravi Anshuman and Saby Mitra | IMB 587-588 | 2016 |
| 237 | 3D Printing at Imaginarium: If You Think It, We Can Build It | Anshuman Tripathy, Harshvardhan Ketkar and Omkar Kulkarni | IMB 589-590 | 2016 |
| 238 | Aravind Eye Care’s Vision Centers – Reaching Out to the Rural Poor | Shainesh G and Suhruta Kulkarni | IMB 591-592 | 2016 |
| 239 | Surgical Care For Low-Income, Rural Populations: An Alternative Delivery Model From Jan Swasthya Sahyog, India | Kannan Sethuraman, Devanath Tirupati, Nakul P. Raykar and Prakash Awasthy | IMB 593-594 | 2016 |
| 240 | Ace Designers – Competing Through Process Improvement | Haritha Saranga, Rupali Kaul and Anand Krishnan | IMB 595-596 | 2016 |
| 241 | BMR Advisors – Competing on Quality | Suhruta Kulkarni and Dinesh Kumar Unni Krishnan | IMB 559-560 | 2016 |
| 242 | Markdown Optimization for an Indian Apparel Retailer | Deepak George, Karthik Kuram, Ramalakshmi Subramanian, Sumad Singh and Dinesh Kumar Unni Krishnan | IMB 561-562 | 2016 |
| 243 | Ferrero Group: Securing Supply for Hazelnuts | Tarun Jain And Jishnu Hazra | IMB 565-566 | 2016 |
| 244 | JOSEPHS®: The Service Manufactory | R Srinivasan | IMB 567-568 | 2016 |
| 245 | DDB Mudra Group: Transformative Growth | J Ramachandran and Seema Gupta | IMB 569-570 | 2016 |
| 246 | DDB Mudra Group: Profitable Growth | J Ramachandran and Seema Gupta | IMB 571-570 | 2016 |
| 247 | Customer Analytics at Bigbasket - Product Recommendations | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and Dinesh Kumar Unni Krishnan | IMB 573-574 | 2016 |
| 248 | Employee Provident Fund Scheme – Boon or Bane? | Debolina Dutta and Abhoy K Ojha | IMB 545-546 | 2016 |
| 249 | Maxim in India (A) | Sreelata Jonnalagedda and Srinivas Prakhya | IMB 547-548 | 2016 |
| 250 | Bühler India – Assessing Growth Opportunities | G Shainesh | IMB 549-550 | 2016 |
| 251 | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | Kumar Rahul and Dinesh Kumar Unni Krishnan | IMB 551-552 | 2016 |
| 252 | Customer Analytics at Flipkart.Com | Naveen Bhansali, Jitendra Rudravaram, Shailaja Grover and Dinesh Kumar Unni Krishnan | IMB 555-556 | 2016 |
| 253 | Groundnut Value Chain at Anantapur: Growing Through Co-Operatives | Anshuman Tripathy, Manu Agarwal and Tabish Imam | IMB 531-532 | 2015 |
| 254 | Saint Gobain Sekurit India – To Be or Not To Be | V Ravi Anshuman and Sarayu Pani | IMB 533-534 | 2015 |
| 255 | BharatMatrimony.com | R Srinivasan and Menaka Rao | IMB 535-536 | 2015 |
| 256 | Practo | R Srinivasan | IMB 537-538 | 2015 |
| 257 | Just Dial Limited | R Srinivasan and Menaka Rao | IMB 539-540 | 2015 |
| 258 | Marketing Head’s Conundrum | Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unni Krishnan | IMB 541-542 | 2015 |
| 259 | Amable--Marketing Innovation in Education | Suhruta Kulkarni and Sreelata Jonnalagedda | IMB 517-518 | 2015 |
| 260 | Sensory Branding: Oreo in the Indian Context | S Ramesh Kumar, Nalin Goel and Gireesh Gera | IMB 519-520 | 2015 |
| 261 | Telma: Building and Defending a Market Leader | Sreelata Jonnalagedda and Ami Shah | IMB 521-522 | 2015 |
| 262 | Tarnea Technology Solutions | R Srinivasan and Menaka Rao | IMB 523-524 | 2015 |
| 263 | Amagi: Creating Value in the TV Broadcasting Industry | Anshuman Tripathy, Leela Krishna Annam and Mayur Agrawal | IMB 525-526 | 2015 |
| 264 | Package Pricing at Mission Hospital | Sriram T K, Shailaja Grover, Satyabala Hariharan and Dinesh Kumar Unni Krishnan | IMB 527-528 | 2015 |
| 265 | Sustaining the Akshaya Patra Foundation (A) | Anshuman Tripathy and Tamojit Tarit Roy | IMB 503-504 | 2015 |
| 266 | Sustaining the Akshaya Patra Foundation (B) | Anshuman Tripathy and Tamojit Tarit Roy | IMB 505-504 | 2015 |
| 267 | TaxiForSure: Technical Innovation in The Radio Cab Industry | Anshuman Tripathy, Piyush Tariyal and Vyom Charaya | IMB 507-508 | 2015 |
| 268 | The Radio Cab Industry in India (August 2014) | Anshuman Tripathy, Piyush Tariyal and Vyom Charaya | IMB 509-508 | 2015 |
| 269 | IndiaMart | R Srinivasan, Menaka Rao and Mayurapriya Mohanam | 9 | 2015 |
| 270 | Volkswagen India: Das Auto Digitally | Seema Gupta | IMB 513-514 | 2015 |
| 271 | Science of Social Influence - HP Brandclout | Srujana, H.M., Sudeep Chatterjee, Kratika Shakya and Dinesh Kumar Unni Krishnan | IMB 515-516 | 2015 |
| 272 | CoCubes.com: Connecting Colleges (to) Companies | Debolina Dutta and DVR Seshadri | IMB 429-430 | 2015 |
| 273 | Tears With Them, Tears Without: Onion Prices Make India Cry | Sreelata Jonnalagedda | IMB 487-488 | 2015 |
| 274 | Cultural Symbolism and an Entrepreneurial Brand – The Indian Context | S Ramesh Kumar, Jagannath Janakiraman and Shankar Sethuramalingam | IMB 489-490 | 2015 |
| 275 | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala | IMB 491-492 | 2015 |
| 276 | Era of Quality at the Akshaya Patra Foundation | Srujana H M, Haritha Saranga and Dinesh Kumar Unni Krishnan | IMB 493-494 | 2015 |
| 277 | Managing Linen at Apollo Hospitals | Apoorva Prakash, Muthu Solayappan and Dinesh Kumar Unni Krishnan | IMB 495-496 | 2015 |
| 278 | Larsen and Toubro: Spare Parts Forecasting | Prakash Hegde, Ruchi Jaiswal, Suhruta Kulkarni and Dinesh Kumar Unni Krishnan | IMB 499-500 | 2015 |
| 279 | Bosch India’s Starter Motor And Generator Division: Pioneering a Network Form of Organization | Abhoy K Ojha | IMB 471-472 | 2014 |
| 280 | Mahindra Aerospace: Looking Ahead | Abhoy K Ojha | IMB 473-474 | 2014 |
| 281 | Resource Planning at Akshaya Patra, Vasanthapura | Anshuman Tripathy and Kiran K | IMB 475-476 | 2014 |
| 282 | SSISM – Social Entrepreneurship or Chaos? | Debolina Dutta and DVR Seshadri | IMB 479-480 | 2014 |
| 283 | The Growth Dilemma at Grameen Koota | Kumar Rakesh Ranjan and Shainesh G | IMB 481-482 | 2014 |
| 284 | A Dean’s Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra and Dinesh Kumar Unni Krishnan | IMB 483-484 | 2014 |
| 285 | Shodh-Market Research for Economy Housing (A) | Avinash G Mulky | IMB 455-456 | 2014 |
| 286 | Global Development Network: Communicating Agricultural Policy Research | Kumar Rakesh Ranjan and Shainesh G | IMB 457-458 | 2014 |
| 287 | New Technology Adoption At Century Real Estate | Anshuman Tripathy, Monika Singh and Sachin Kumar | IMB 459-460 | 2014 |
| 288 | Dainik Bhaskar Group: Aspiring Growth | Seema Gupta | IMB 461-462 | 2014 |
| 289 | Forecasting Demand For Food At Apollo Hospitals | Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unni Krishnan | IMB 463-464 | 2014 |
| 290 | Retail Credit Scoring For Auto Finance Limited | Sujoy Roychowdhury and Srinivas Prakhya | IMB 467-468 | 2014 |
| 291 | Dosa King: A Standardized Masala Dosa for Every Indian | Dinesh Kumar Unni Krishnan | IMB 439-440 | 2013 |
| 292 | The Pune Power Model | Rishikesha T Krishnan | IMB 441-442 | 2013 |
| 293 | Volkswagen in India | Seema Gupta | IMB 443-444 | 2013 |
| 294 | Breaking Barriers: Micro-Mortgage Analytics | Jitendra Rudravaram, Naveen Bhansali, Swetha Murthy, Sutirtha Roy and Dinesh Kumar Unni Krishnan | IMB 445-446 | 2013 |
| 295 | Shree Cement Limited: Cementing the People First Agenda | Abhoy K Ojha | IMB 449-450 | 2013 |
| 296 | Central Parking Services Private Limited | Tanmay Gupta, Abhishek Srivastav and Dinesh Kumar Unni Krishnanr | IMB 451-452 | 2013 |
| 297 | Raga and Tanishq - Symbolic Linkages between Brands (The Indian Context) | S Ramesh Kumar, Shilpa S and G Krishna Kumar | IMB 427-428 | 2013 |
| 298 | Suprajit Engineering Limited | R Srinivasan | IMB 431-432 | 2013 |
| 299 | Procter & Gamble India: Gap in the Product Portfolio? | Seema Gupta, Kanchan Mishra and Ashish Maheshwari | IMB 433-434 | 2013 |
| 300 | RHCF: Reaching Primary Healthcare to the Base of the Pyramid | Haritha Saranga, Sourav Mukherji and Vidyanand Jha | IMB 435-436 | 2013 |
| 301 | 1920 Evil Returns – Bollywood and Social Media Marketing | Suhruta Kulkarni, Karthika A S and Dinesh Kumar Unni Krishnan | IMB 437-438 | 2013 |
| 302 | Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail | K J Jeeson, Avadhoot Jathar and Dinesh Kumar Unni Krishnan | IMB 415-416 | 2013 |
| 303 | TALLY Solutions Pvt. Ltd.: Building the Platform | R Srinivasan and Menaka Rao | IMB 417-418 | 2013 |
| 304 | Nielsen: Market Research for Pantene | Seema Gupta | IMB 419-420 | 2013 |
| 305 | Reliance Retail: Creating Social Value through Banana Supply Chain | Sourav Mukherji, Milena Mueller, Kunal Basu | IMB 421-422 | 2013 |
| 306 | RuralShores: Service Excellence at the Indian Hinterland | Sourav Mukherji | IMB 423-424 | 2013 |
| 307 | Apollo Hospitals: Differentiation through Hospitality | Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unni Krishnan | IMB 425-426 | 2013 |
| 308 | Wooqer: Making Business Social (A) | Shankar Venkatagiri and Yalla Veera Prakash | IMB 411-412 | 2013 |
| 309 | Wooqer: Making Business Social (B) | Shankar Venkatagiri and Yalla Veera Prakash | IMB 413-414 | 2013 |
| 310 | A Game of Two Halves: In-play Betting in Football | Dinesh Kumar Unni Krishnan, H Satyabala and V Sandeep | IMB 401-403 | 2013 |
| 311 | VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context | S Ramesh Kumar and Arun Bhattacharyya | IMB 405-406 | 2013 |
| 312 | Exploring Brand Associations in the Indian Context: Café Coffee Day | S Ramesh Kumar and Eric Minj | IMB 407-408 | 2013 |
| 313 | Bosch in India | Seema Gupta | IMB 409-410 | 2013 |
| 314 | Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirts in the Indian Context | S Ramesh Kumar and Amod Choudhary | IMB 385-386 | 2012 |
| 315 | Coke and Pepsi: from Global to Indian Advertising | Seema Gupta | IMB 387-388 | 2012 |
| 316 | 3M India: in India for India | Abhoy K Ojha | IMB 389-390 | 2012 |
| 317 | CavinKare Private Limited (A): The Entrepreneurial Innovation | R Srinivasan | IMB 391-392 | 2012 |
| 318 | CavinKare Private Limited (B): Vision and Strategy | R Srinivasan | IMB 393-394 | 2012 |
| 319 | The Naini-Itarsi Railway Electrification Project | V Ravi Anshuman, Tapsi Narang and Anand K Sharma | IMB 395-397 | 2012 |
| 320 | Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market | S Ramesh Kumar, Ande Teja and Syed Hussain | IMB 357-358 | 2012 |
| 321 | The Park Hotels: Designing Experience | J Ramachandran and Seema Gupta | IMB 373-374 | 2012 |
| 322 | ITC Limited: India First | J Ramachandran and Manikandan K S | IMB 375-376 | 2012 |
| 323 | Red Force Labs: Securing Online Transactions, at What Price? | Sreelata Jonnalagedda | IMB 377-378 | 2012 |
| 324 | Pricing of Players in the Indian Premier League | Dinesh Kumar Unni Krishnan and Kshitiz Ranjan | IMB 379-381 | 2012 |
| 325 | One Water: A Refreshingly Different “Ethical” Product | Ken Peattie and Jose P D | IMB 383-384 | 2012 |
| 326 | The Saffola Journey | Rochna Poddar and Srinivas Prakhya | IMB 359-360 | 2012 |
| 327 | Estimating Demand for a New Regional Transport Aircraft (A) | Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya | IMB 365-366 | 2012 |
| 328 | Estimating Demand for a New Regional Transport Aircraft (B) | Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya | IMB 367-368 | 2012 |
| 329 | Estimating Demand for a New Regional Transport Aircraft (C) | Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya | IMB 369-372 | 2012 |
| 330 | Labournet: Empowering Informal Sector Labourers | Sourav Mukherji, S Pabbisetty and C Rodrigues | IMB 355-356 | 2012 |
| 331 | Kingfisher Airlines: Managing Multiple Stakeholders | Abhoy K Ojha | IMB 353-354 | 2012 |
| 332 | Supply Chain Optimization at Madurai Aavin Milk Dairy | P Arun Pandian, S P Nachiappan and Dinesh Kumar Unni Krishnan | IMB 341-342 | 2011 |
| 333 | XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context | S Ramesh Kumar and Kasturi Baral | IMB 349-350 | 2011 |
| 334 | Infosys BPO | Janat Shah, L S Murty, Rakesh Kumar, Roshan Agarwal and Tuhin Chatterjee | IMB 343-344 | 2011 |
| 335 | Mother Earth Great Design, Great Values | Kunal Bhagat, Monisha Nakra, S Archana and P D Jose | IMB 347-348 | 2011 |
| 336 | Indcoserve: Stirring Up | Seema Gupta and Mahadevan B | IMB 345-346 | 2011 |
| 337 | Vaatsalya hospitals: Affordable healthcare in proximity | Sourav Mukherji and P D Jose | IMB 327-328 | 2010 |
| 338 | SELCO: Harnessing sunlight to create livelihood | Sourav Mukherji and P D Jose | IMB 321-322 2011 | 2010 |
| 339 | Bosch Group in India – Transition to a transnational organization | Abhoy K Ojha | IMB 301-302 | 2010 |
| 340 | Delivering doors in a window – Supply chain management at Hindustan Aeronautics Ltd. | Dinesh Kumar Unni Krishnan, A Manohar and G N Sripriya | IMB 305-306 | 2010 |
| 341 | Flow Line in a job shop – the story of Ace Designers | Haritha Saranga, Sulakshana and Mario Gonsalves | IMB 329-330 2011 | 2010 |
| 342 | Subhiksha: Managing store operations | Janat Shah, Rahul Patil and Trilochan Sastry | IMB 323-324 | 2010 |
| 343 | Now you see it, Now you don’t: The case of Jet Airways and its Accounting Policies | Padmini Srinivasan | IMB 331-332 2011 | 2010 |
| 344 | ITC Ltd.: towards a triple bottom-line performance | Abhoy K Ojha | IMB 339-340 | 2010 |
| 345 | Hindalco’s acquisition of Novelis: The making of giant | A Sachdeva, M Deep and R Srinivasan | IMB 303-304 | 2009 |
| 346 | Kudremukh Iron Ore Company Ltd: The Sun sets on its mining operations | DVR Seshadri and K N Murthy | IMB 333-332 | 2009 |
| 347 | Bucking the Trend: A Look at Zyme Solutions’ Non-linear Business Model for IT Services from India | DVR Seshadri | IMB 351-352 | 2008 |
| 348 | Value chain migration at Infosys | James A Narus and DVR Seshadri | IMB 319-320 | 2007 |
| 349 | Infosys Technologies Ltd: Growing share of customer’s business | James A Narus and DVR Seshadri | IMB 315-316 | 2006 |
Popular Cases
IIMB CASES ON HBPE THAT SOLD MORE THAN 1000 COPIES IN 2025
| S/N | Case Title | Authors |
| 1 | redBus: Art and Science of Product Management | Amit Nigam, Shankhadeep Banerjee |
| 2 | Testing Marketing Hypotheses at WSES | Dinesh Kumar Unnikrishnan |
| 3 | Customer Analytics at Bigbasket - Product Recommendations | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer, Dinesh Kumar Unnikrishnan |
| 4 | Apollo Hospitals: The Journey of Digital Transformation | Srinivasan R, Amar Saxena |
| 5 | Shodh - Market Research for Economy Housing (A) | Avinash G Mulky |
| 6 | Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms | Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, Dinesh Kumar Unnikrishnan |
| 7 | Forecasting Demand for Food at Apollo Hospitals | Sujoy Roychowdhury, Alok Shrivastava, Dinesh Kumar Unnikrishnan |
| 8 | Amber by Infeedo: The CEO's Virtual Assistant Revolutionizing Employee Engagement | Debolina Dutta |
| 9 | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | Rahul Kumar, Dinesh Kumar Unnikrishnan |
| 10 | HYRGPT: Transforming Applicant Experience and Recruitment through Generative AI | Debolina Dutta |
| 11 | The Saffola Journey | Srinivas Prakhya, Rochna Poddar |
| 12 | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran,Dinesh Kumar Unnikrishnan |
| 13 | Larsen and Toubro: Spare Parts Forecasting | Suhruta Kulkarni, Prakash Hegde, Ruchi Jaiswal, Dinesh Kumar Unnikrishnan |
| 14 | Gray to Green Transition - The Sustainability Journey of Dalmia Cement | Haritha Saranga, Sirish Kumar Gouda |
| 15 | Metaverse and E-Learning at redBus: Challenges and Benefits | Debolina Dutta |
| 16 | LGBTQ+ Inclusion at ThoughtWorks, India | Debolina Dutta, Vasanthi Srinivasan |
| 17 | Asian Paints Limited: Painting History | J Ramachandran, Jalaj Garg |
| 18 | Procter & Gamble India: Gap in the Product Portfolio? | Seema Gupta, Kanchan Mishra, Ashish Maheshwari |
| 19 | Coats Indonesia: Leadership Challenges in an Unfamiliar Culture | Abhoy Ojha, Arun Bansal |
| 20 | Nielsen: Market Research for Pantene | Seema Gupta |
| 21 | Package Pricing at Mission Hospital | Sriram TK, Shailaja Grover, Satyabala Hariharan, Dinesh Kumar Unnikrishnan |
| 22 | MakeMyTrip and Goibibo Merger: Minimum People Disruption For Maximum Customer Advantage | Debolina Dutta, Anupama Kondayya |
| 23 | FieldAssist: Enabling Sales Performance and Incentive Design for Strategic Alignment of Frontline Salesforce in FMCG | Debolina Dutta, Stuti Jain |
| 24 | Suki AI: The Doctor Will See You | Shankar Venkatagiri, Jayanth Jayaram |
| 25 | SKODA AUTO INDIA: SERVICE RECOVERY AND BEYOND | Devika Devaiah, Srinivas Prakhya |
| 26 | Infosys Limited: Governance Imbroglio | J Ramachandran, Diptiprakash Pradhan |
| 27 | ELGi Equipments: Revolutionizing Industrial Relations Through a Win-Win Strategy | Debolina Dutta, Biju Varkkey |
| 28 | Kudremukh Iron Ore Company Ltd: The Sun Sets on Its Mining Operations | K. N. Murthy, D.V.R. Seshadri |
| 29 | Volkswagen in India | Seema Gupta |
| 30 | Supply Chain Analytics to Manage Blood at VHS Blood Bank | Aayushi Kalra, Shailaja Grover, Dinesh Kumar Unnikrishnan |
| 31 | A Dean's Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra, Dinesh Kumar Unnikrishnan |
| 32 | Capability Development For Growth: Leverage Strengths or Build Competencies at VA Tech Wabag? | Debolina Dutta, Rajesh G S |
| 33 | Apollo Hospitals: Differentiation through Hospitality | Suhruta Kulkarni, Kripa Makhija, Dinesh Kumar Unnikrishnan |
| 34 | Cavinkare Private Limited B Vision and Strategy | R. Srinivasan |
| 35 | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Debolina Dutta, Sushanta Mishra, Matthew J. Manimala |
| 36 | Mahindra Financial Services: Restructuring for Growth | Sourav Mukherji |
| 37 | Managing Change: Merger of Vistara and Air India | Abhoy K Ojha |
| 38 | Mindtree Limited: Hostile Acquisition | Sanjay Dhamija |
| 39 | Data Storytelling: What are the Alternatives to Crop Residue Burning in India? | Sharada Sringeswara, Sreedevi Gattu, Haritha Saranga, Dinesh Kumar Unnikrishnan |
| 40 | Ferrero Group: Securing Supply for Hazelnuts | Tarun Jain, Jishnu Hazra |
| 41 | Sensory Branding: Oreo in the Indian Context | Ramesh Kumar, Nalin Goel, Gireesh Geera |
| 42 | Shree Cement Limited: Cementing the People First Agenda | Abhoy Ojha |
| 43 | Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior | S. Ramesh Kumar, Mithun Sivagurunathan |
| 44 | Combating the Yoga Guru: Dabur's Dilemma | Manaswini Bhalla, Koustav Dey, Pulkit Aggarwal |
| 45 | Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech | Giriraj A, Dinesh Kumar Unnikrishnan |
| 46 | Breaking Barriers: Micro-Mortgage Analytics | Jitendra Rudravaram, Naveen Bhansali, Swetha Murthy, Sutirtha Roy, Dinesh Kumar Unnikrishnan |
| 47 | Exceed: Improving Productivity and Reliability in Delivery of Software Solutions | Sivakumar S, B. Mahadevan |
| 48 | Enhancing Visitor Experience at ISKCON Using Text Analytics | R Vinodhini, S.R. Vigneshwaran, Dinesh Kumar Unnikrishnan |
| 49 | Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | Ami Shah, Dinesh Kumar Unnikrishnan |
| 50 | Faircent™: Powering P2P Lending Revolution | Srinivasan R, Raghunathan R, Sandeep Lakshmipathy, Pramoth Joseph, Padmavathi Koride |
| 51 | The Evolving Semiconductor Industry: Post-COVID Challenges for Automakers | Satyajit Roy, Haritha Saranga, Jishnu Hazra |
| 52 | Tesco Business Solutions: Enhancing Employee Experience Through Hyper-Personalization of the Employee Value Proposition | Debolina Dutta |
| 53 | Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan, Dinesh Kumar Unnikrishnan |
| 54 | Now You See It, Now You Do Not: The Case of Jet Airways and its Accounting Policies | Padmini Srinivasan |
IIMB CASES ON HBPE THAT SOLD MORE THAN 1000 COPIES IN 2024
| S/N | Case Title | Authors |
| 1 | Customer Analytics at Bigbasket - Product Recommendations | Paul Abraham; Manaranjan Pradhan; Lakshminarayanan S; Ganesh Iyer; Dinesh Kumar Unnikrishnan |
| 2 | Shodh - Market Research for Economy Housing (A) | Avinash G Mulky |
| 3 | Testing Marketing Hypotheses at WSES | Dinesh Kumar Unni Krishnan |
| 4 | redBus: Art and Science of Product Management | Amit Nigam; Shankhadeep Banerjee |
| 5 | LGBTQ+ Inclusion at ThoughtWorks, India | Debolina Dutta; Vasanthi Srinivasan |
| 6 | Amber by Infeedo: The CEO's Virtual Assistant Revolutionizing Employee Engagement | Debolina Dutta |
| 7 | Gray to Green Transition - The Sustainability Journey of Dalmia Cement | Haritha Saranga; Sirish Kumar Gouda |
| 8 | Forecasting Demand for Food at Apollo Hospitals | Sujoy Roychowdhury; Alok Shrivastava; Dinesh Kumar Unnikrishnan |
| 9 | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | Rahul Kumar; Dinesh Kumar Unnikrishnan |
| 10 | Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms | Priyank Goyal; Puneet Kapoor; Gyanesh Jain; Ashish Sethia; Dinesh Kumar Unni Krishnan |
| 11 | Apollo Hospitals: Differentiation through Hospitality | Suhruta Kulkarni; Kripa Makhija; Unnikrishnan Dinesh Kumar |
| 12 | The Saffola Journey | Srinivas Prakhya; Rochna Poddar |
| 13 | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan; Amardeep Sibia; Shirsha Ray Chaudhuri; S.R. Vigneshwaran; Dinesh Kumar Unnikrishnan |
| 14 | Coats Indonesia: Leadership Challenges in an Unfamiliar Culture | Abhoy Ojha; Arun Bansal |
| 15 | Procter & Gamble India: Gap in the Product Portfolio? | Seema Gupta; Kanchan Mishra; Ashish Maheshwari |
| 16 | ITC LTD.: Toward a Triple Bottom Line Performance | Abhoy Ojha |
| 17 | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Debolina Dutta; Sushanta Mishra; Matthew J. Manimala |
| 18 | Mindtree Limited: Hostile Acquisition | J Ramachandran; Srestha Dutta |
| 19 | Exceed: Improving Productivity and Reliability in Delivery of Software Solutions | Sivakumar S; B. Mahadevan |
| 20 | Metaverse and E-Learning at redBus: Challenges and Benefits | Debolina Dutta |
| 21 | Mahindra Financial Services: Restructuring for Growth | Sourav Mukherji |
| 22 | Asian Paints Limited: Painting History | J Ramachandran , Jalag Garg |
| 23 | Nielsen: Market Research for Pantene | Seema Gupta |
| 24 | Enhancing Visitor Experience at ISKCON Using Text Analytics | R Vinodhini , S R Vigneshwaran, Dinesh Kumar Unnikrishnan |
| 25 | Sensory Branding: Oreo in the Indian Context | Ramesh Kumar , Nalin Goel, Gireesh Geera |
| 26 | Ferrero Group: Securing Supply for Hazelnuts | Tarun Jain , Jishnu Hazra |
| 27 | Behavioral Drivers of Brand Equity - Head & Shoulders in India | Loveneet Tyagi , S. Ramesh Kumar |
| 28 | Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech | Giriraj A , Dinesh Kumar Unnikrishnan |
| 29 | Infosys Limited: Governance Imbroglio | J Ramachandran , Diptiprakash Pradhan |
| 30 | MakeMyTrip and Goibibo Merger: Minimum People Disruption For Maximum Customer Advantage | Debolina Dutta , Anupama Kondayya |
| 31 | Apollo Hospitals: The Journey of Digital Transformation | Srinivasan R , Amar Saxena |
| 32 | The Industry Dilemma: Allow Ethical Moonlighting Or Lose To Gig Working? | Abhishek Sahu , Debolina Dutta |
| 33 | DOSA KING: A STANDARDIZED MASALA DOSA FOR EVERY INDIAN | Dinesh Kumar Unnikrishnan |
| 34 | Sattva eTech: Managing Uncertainties in the Project Network | Tarun Jain , Jishnu Hazra |
| 35 | Alibaba - Building a Social Sustainability Ecosystem for E-commerce | Haritha Saranga , Yanghua Huang |
| 36 | Markdown Optimization for an Indian Apparel Retailer | Deepak George , Karthik Kuram , Ramalakshmi Subramanian , Sumad Singh , Dinesh Kumar Unnikrishnan |
| 37 | Package Pricing at Mission Hospital | Sriram TK , Shailaja Grover, Satyabala Hariharan , Dinesh Kumar Unnikrishnan |
| 38 | Era of Quality at the Akshaya Patra Foundation | Srujana H M , Haritha Saranga , Dinesh Kumar Unnikrishnan |
| 39 | A Dean's Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra, Dinesh Kumar Unnikrishnan |
| 40 | Now You See It, Now You Do Not: The Case Of Jet Airways And Its Accounting Policies | Padmini Srinivasan |
| 41 | Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior | S. Ramesh Kumar, Mithun Sivagurunathan |
Cases that sold more than 1000 copies in 2023
| S.No | Case Title | Authors |
| 1 | Customer Analytics at Bigbasket - Product Recommendations | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer, and Dinesh Kumar Unnikrishnan |
| 2 | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | Rahul Kumar and Dinesh Kumar Unnikrishnan |
| 3 | Package Pricing at Mission Hospital | Sriram TK, Shailaja Grover, Satyabala Hariharan, and Dinesh Kumar Unnikrishnan |
| 4 | Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms | Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, and Dinesh Kumar Unni Krishnan |
| 5 | Pricing of players in the Indian Premier League | Dinesh Kumar Unni Krishnan and Kshitiz Ranjan |
| 6 | Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and Dinesh Kumar Unni Krishnan |
| 7 | Forecasting Demand for Food at Apollo Hospitals | Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unni Krishnan |
| 8 | Fantasy Sports: A Game of Skill or Chance | Dinesh Kumar Unni Krishnan, Shailaja Grover and Sharada Sringeswara |
| 9 | Procter & Gamble India: Gap in the Product Portfolio? | Seema Gupta, Kanchan Mishra and Ashish Maheshwari |
| 10 | The Saffola Journey | Rochna Poddar and Srinivas Prakhya |
| 11 | Coats Indonesia: Leadership Challenges in an Unfamiliar Culture | Abhoy K Ojha and Arun Bansal |
| 12 | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and Dinesh Kumar Unni Krishnan |
| 13 | Shodh - Market Research for Economy Housing (A) | Avinash G Mulky |
| 14 | Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | Ami Shah and Dinesh Kumar Unni Krishnan |
| 15 | LGBTQ+ Inclusion at ThoughtWorks, India | Debolina Dutta and Vasanthi Srinivasan |
| 16 | Amber by Infeedo: The CEO's Virtual Assistant Revolutionizing Employee Engagement | Debolina Dutta |
| 17 | Gray to Green Transition - The Sustainability Journey of Dalmia Cement | Haritha Saranga and Sirish Kumar Gouda |
| 18 | Sensory Branding: Oreo in the Indian Context | S Ramesh Kumar, Nalin Goel and Gireesh Gera |
| 19 | Testing Marketing Hypotheses at WSES | Dinesh Kumar Unni Krishnan |
| 20 | Asian Paints Limited: Painting History | J Ramachandran and Jalaj Garg |
| 21 | A Dean's Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra and Dinesh Kumar Unni Krishnan |
| 22 | Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech | Giriraj A and Dinesh Kumar Unni Krishnan |
| 23 | Volkswagen in India | Seema Gupta |
| 24 | ITC LTD.: Toward a Triple Bottom Line Performance | Abhoy K Ojha |
| 25 | Apollo Hospitals: Differentiation through Hospitality | Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unni Krishnan |
| 26 | Mindtree Limited: Hostile Acquisition | J Ramchandran and Srestha Dutta |
| 27 | Exceed: Improving Productivity and Reliability in Delivery of Software Solutions | B Mahadevan and Sivakumar S |
| 28 | Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior | S Ramesh Kumar and Mithun Sivagurunathan |
| 29 | ServiceMandi: Corporate Entrepreneurship at Ashok Leyland | K Kumar and Praveen Sasidharan |
| 30 | Bosch Group in India: Transition to a Transnational Organization | Abhoy K Ojha |
| 31 | The Industry Dilemma: Allow Ethical Moonlighting Or Lose To Gig Working? | Abhishek Sahu and Debolina Dutta |
| 32 | DOSA KING: A STANDARDIZED MASALA DOSA FOR EVERY INDIAN | Dinesh Kumar Unni Krishnan |
| 33 | GHCL: Navigating the Pandemic | Debolina Dutta |
| 34 | Era of Quality at the Akshaya Patra Foundation | Srujana H M, Haritha Saranga and Dinesh Kumar Unni Krishnan |
| 35 | Akshaya Patra Vrindavan: Operations and Resources Planning for a Mega Kitchen | Kiran K and Anshuman Tripathy |
| 36 | Kudremukh Iron Ore Company Ltd: The Sun Sets on Its Mining Operations | DVR Seshadri and K N Murthy |
| 37 | Alibaba - Building a Social Sustainability Ecosystem for E-commerce | Haritha Saranga and Yanghua Huang |
| 38 | Combating the Yoga Guru: Dabur's Dilemma | Manaswini Bhalla, Koustav Dey and Pulkit Aggarwal |
| 39 | Now You See It, Now You Do Not: The Case Of Jet Airways And Its Accounting Policies | Padmini Srinivasan |
| 40 | Capability Development For Growth: Leverage Strengths or Build Competencies at VA Tech Wabag? | Debolina Dutta and Rajesh G S |
| 41 | Delhivery: Leveraging the Platform | R Srinivasan, Sreecharan Rachakonda and Raj Kovid KR |
| 42 | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala |
| 43 | XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context | S Ramesh Kumar and Kasturi Baral |
| 44 | Enhancing Visitor Experience at ISKCON Using Text Analytics | R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unni Krishnan |
Cases that sold more than 1000 copies in 2022
|
S.No. |
Case Title |
Authors |
|
1 |
Customer Analytics at Bigbasket - Product Recommendations |
Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer, Dinesh Kumar Unnikrishnan |
|
2 |
Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food |
Raman Narasimhan; Amardeep Sibia; Shirsha Ray Chaudhuri; S.R. Vigneshwaran; Dinesh Kumar Unnikrishnan |
|
3 |
The Saffola Journey |
Srinivas Prakhya; Rochna Poddar |
|
4 |
HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege |
Rahul Kumar; Dinesh Kumar Unnikrishnan |
|
5 |
Coats Indonesia: Leadership Challenges in an Unfamiliar Culture |
Abhoy Ojha; Arun Bansal |
|
6 |
Procter & Gamble India: Gap in the Product Portfolio? |
Seema Gupta; Kanchan Mishra; Ashish Maheshwari |
|
7 |
Bosch Group in India: Transition to a Transnational Organization |
Abhoy Ojha |
|
8 |
Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior |
S. Ramesh Kumar; Mithun Sivagurunathan |
|
9 |
Shodh - Market Research for Economy Housing (A) |
Avinash G Mulky |
|
10 |
Now You See It, Now You Do Not: The Case Of Jet Airways And Its Accounting Policies |
Padmini Srinivasan |
|
11 |
GHCL: Navigating the Pandemic |
Debolina Dutta |
|
12 |
Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms |
Nandini Seth; Manupriya Agrawal; Manaranjan Pradhan; Dinesh Kumar Unnikrishnan |
|
13 |
Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics |
Debolina Dutta; Sushanta Mishra; Matthew J. Manimala |
|
14 |
Gray to Green Transition - The Sustainability Journey of Dalmia Cement |
Haritha Saranga; Sirish Kumar Gouda |
|
15 |
Ace Designers - Competing Through Process Improvement |
Haritha Saranga; Rupali Kaul; Krishnan Anand |
|
16 |
Package Pricing at Mission Hospital |
Sriram TK; Shailaja Grover; Satyabala Hariharan; Dinesh Kumar Unnikrishnan |
|
17 |
Breaking Barriers: Micro-Mortgage Analytics |
Jitendra Rudravaram; Naveen Bhansali; Swetha Murthy; Sutirtha Roy; Unnikrishnan Dinesh Kumar |
|
18 |
Pricing of players in the Indian Premier League |
Unnikrishnan Dinesh Kumar; Kshitiz Ranjan |
|
19 |
Retail Credit Scoring for Auto Finance Limited |
Sujoy Roychowdhury; Srinivas Prakhya |
|
20 |
A Dean's Dilemma: Selection of Students for the MBA Program |
Dhimant Ganatra; Dinesh Kumar Unnikrishnan |
|
21 |
Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech |
Giriraj A; Dinesh Kumar Unnikrishnan |
|
22 |
Customer Analytics at Flipkart.Com |
Naveen Bhansali; Jitendra Rudravaram; Shailaja Grover; Dinesh Kumar Unnikrishnan |
|
23 |
Testing Marketing Hypotheses at WSES |
Dinesh Kumar Unnikrishnan |
|
24 |
Forecasting Demand for Food at Apollo Hospitals |
Sujoy Roychowdhury; Alok Shrivastava; Dinesh Kumar Unnikrishnan |
|
25 |
Markdown Optimization for an Indian Apparel Retailer |
Deepak George; Karthik Kuram; Ramalakshmi Subramanian; Sumad Singh; Dinesh Kumar Unnikrishnan |
|
26 |
Sattva eTech: Managing Uncertainties in the Project Network |
Tarun Jain; Jishnu Hazra |
|
27 |
Nielsen: Market Research for Pantene |
Seema Gupta |
|
28 |
Volkswagen in India |
Seema Gupta |
|
29 |
Amber by Infeedo: The CEO's Virtual Assistant Revolutionizing Employee Engagement |
Debolina Dutta |
|
30 |
Zomato Gold: Platform Overreach |
R. Srinivasan; Sandeep Lakshmipathy; Pramoth Joseph |
Cases that sold more than 1000 copies in 2021
| Sl.No. | Case Name | Authors |
| 1 | Customer Analytics at Bigbasket - Product Recommendations | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and U Dinesh Kumar |
| 2 | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and U Dinesh Kumar |
| 3 | A Dean's Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra and U Dinesh Kumar |
| 4 | Procter & Gamble India: Gap in the Product Portfolio? | Seema Gupta, Kanchan Mishra and Ashish Maheshwari |
| 5 | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | Kumar Rahul and U Dinesh Kumar |
| 6 | The Saffola Journey | Rochna Poddar and Srinivas Prakhya |
| 7 | Shodh - Market Research for Economy Housing (A) | Avinash G Mulky |
| 8 | Bosch Group in India: Transition to a Transnational Organization | Abhoy K Ojha |
| 9 | Behavioral Drivers of Brand Equity - Head & Shoulders in India | Loveneet Tyagi and S Ramesh Kumar |
| 10 | Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech | Giriraj A and U Dinesh Kumar |
| 11 | Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and U Dinesh Kumar |
| 12 | Nielsen: Market Research for Pantene | Seema Gupta |
| 13 | Package Pricing at Mission Hospital | Sriram T K, Shailaja Grover, Satyabala Hariharan and U Dinesh Kumar |
| 14 | Coats Indonesia: Leadership Challenges in an Unfamiliar Culture | Abhoy K Ojha and Arun Bansal |
| 15 | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala |
| 16 | Alibaba - Building a Social Sustainability Ecosystem for E-commerce | Haritha Saranga and Yanghua Huang |
| 17 | Forecasting Demand for Food at Apollo Hospitals | Sujoy Roychowdhury, Alok Shrivastava and U Dinesh Kumar |
| 18 | Era of Quality at the Akshaya Patra Foundation | Srujana H M, Haritha Saranga and U Dinesh Kumar |
| 19 | XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context | S Ramesh Kumar and Kasturi Baral |
| 20 | ITC Ltd.: towards a triple bottom-line performance | Abhoy K Ojha |
| 21 | Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | Ami Shah and U Dinesh Kumar |
| 22 | Testing Marketing Hypotheses at WSES | U Dinesh Kumar |
| 23 | Enhancing Visitor Experience at ISKCON Using Text Analytics | R Vinodhini, S R Vigneshwaran and U Dinesh Kumar |
| 24 | Resource Planning at Akshaya Patra, Vasanthapura | Anshuman Tripathy and Kiran K |
| 25 | Retail Credit Scoring for Auto Finance Limited | Sujoy Roychowdhury and Srinivas Prakhya |
| 26 | Volkswagen in India | Seema Gupta |
Cases that sold more than 1000 copies in 2020
| No. | Case Name | Authors |
| 1 | Customer Analytics at Bigbasket - Product Recommendations | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and U Dinesh Kumar |
| 2 | The Saffola Journey | Rochna Poddar and Srinivas Prakhya |
| 3 | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and U Dinesh Kumar |
| 4 | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | Kumar Rahul and U Dinesh Kumar |
| 5 | Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and U Dinesh Kumar |
| 6 | Alibaba - Building a Social Sustainability Ecosystem for E-commerce | Haritha Saranga and Yanghua Huang |
| 7 | Nielsen: Market Research for Pantene | Seema Gupta |
| 8 | ITC LTD.: Toward a Triple Bottom Line Performance | Abhoy K Ojha |
| 9 | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala |
| 10 | Package Pricing at Mission Hospital | Sriram T K, Shailaja Grover, Satyabala Hariharan and U Dinesh Kumar |
| 11 | A Dean's Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra and U Dinesh Kumar |
| 12 | Resource Planning at Akshaya Patra, Vasanthapura | Anshuman Tripathy and Kiran K |
| 13 | Behavioral Drivers of Brand Equity - Head & Shoulders in India | Loveneet Tyagi and S Ramesh Kumar |
| 14 | Volkswagen in India | Seema Gupta |
| 15 | Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | Ami Shah and U Dinesh Kumar |
| 16 | Procter & Gamble India: Gap in the Product Portfolio? | Seema Gupta, Kanchan Mishra and Ashish Maheshwari |
| 17 | Sensory Branding: Oreo in the Indian Context | S Ramesh Kumar, Nalin Goel and Gireesh Gera |
| 18 | Era of Quality at the Akshaya Patra Foundation | Srujana H M, Haritha Saranga and U Dinesh Kumar |
| 19 | Shodh - Market Research for Economy Housing (A) | Avinash G Mulky |
| 20 | Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior | S Ramesh Kumar, and Mithun Sivagurunathan |
| 21 | Forecasting Demand for Food at Apollo Hospitals | Sujoy Roychowdhury, Alok Shrivastava, and U Dinesh Kumar |
| 22 | XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context | S Ramesh Kumar and Kasturi Baral |
Publication and Sale Information
Case teaching is an essential element of pedagogy followed at IIMB. Faculty members of IIMB not only teach using cases, but also write cases so that their teaching is conceptually sound, academically rigorous and contextually relevant. More than 200 of these cases have been published by Harvard Business Publishing for Education (HBPE) https://hbsp.harvard.edu/educator/. These cases are used by several management institutions in India and abroad. Each of these cases is accompanied by a Teaching Note and undergoes a double-blind peer review before publication.
The table below presents the publication and sale information for IIMB-HBPE cases:
|
Year |
Opening number of IIMB cases on HBPE site |
Number of new IIMB cases added to HBPE collection |
Total number of IIMB cases sold through HBPE |
| 2025-26 |
314 |
23 |
1,84,879* |
| 2024-25 |
291 |
22 |
1,40,457* |
|
2023-24 |
269 |
23 |
1,53,759* |
|
2022-23 |
254 |
15 |
1,18,654* |
|
2021-22 |
220 |
34 |
1,06,769 |
|
2020-21 |
201 |
19 |
85,351 |
|
2019-20 |
175 |
26 |
75,057 |
|
2018-19 |
141 |
34 |
67,604 |
|
2017-18 |
125 |
16 |
- |
|
2016-17 |
97 |
28 |
- |
*Jan – Dec 2025