IIMB-HBPE Teaching Cases
Teaching Cases
Here is the complete list of teaching cases authored by IIMB faculty and published by HBPE.
| S/N | Author’s Name | Case Title | Case No. | Year |
| 1 | Debolina Dutta | Qapita: Designing and Managing Global LTIP Schemes for Employees | IM069B | 2025 |
| 2 | Santhi Perumal, Shyam Sreekumaran Nair, Deepak Chandrashekar | Posco in Odisha: Non-market Stakeholders (Missed) Management | IM063B | 2025 |
| 3 | M. S. Sriram | Ninasam: Perform or Perish, That is the Question | IM067B | 2025 |
| 4 | Sabarinathan G | Arali Ventures | IM065B | 2025 |
| 5 | Satyajit Roy and Sreelata Jonnalagedda | BUSINESS MODEL INNOVATION AT LOG9 | IM053B | 2024 |
| 6 | Srinivasan R and Amar Saxena | AuctionBazaar.com: Lubricating the NPA Disposal Process | IM061B | 2024 |
| 7 | Debolina Dutta and Stuti Jain | FieldAssist: Enabling Sales Performance and Incentive Design for Strategic Alignment of Frontline Salesforce in FMCG | IM057B | 2024 |
| 8 | Debolina Dutta | HYRGPT: Transforming Applicant Experience and Recruitment through Generative AI | IM051B | 2024 |
| 9 | Devika Devaiah and Srinivas Prakhya | SKODA Auto India: Service Recovery and Beyond | IM049B | 2024 |
| 10 | Haritha Saranga, Nayonika Goud | DECARBONIZING THE REAL ESTATE SECTOR: ONE BUILDING AT A TIME | IM037B | 2024 |
| 11 | Sabarinathan G , Ramakrishna S Velamuri | CARBON MASTERS INDIA LIMITED | IM035B | 2024 |
| 12 | Haritha Saranga, Aditya Gupta | KALYANI FeRRESTATM: INDIA'S FIRST GREEN STEEL IS READY, ALREADY! | IM041B | 2024 |
| 13 | Haritha Saranga, Aditya Gupta | KALYANI FeRRESTATM: INDIA'S FIRST GREEN STEEL IS READY, ALREADY! | IM039B | 2024 |
| 14 | Smitha Patvardhan, Shubha D Patvardhan | The Muthoot Touch: Adding Glitter to The Indian Gold Loan Industry | IM033B | 2024 |
| 15 | Ashis Mishra, Sanchit Jain, Vibhu Teraiya | smallcase: A Disruptive Business Model In India | IM025B | 2024 |
| 16 | Tanya Jain, Rahul Singh, Chetan Subramanian, Ashok Thampy | Multi-Financier Factoring Exchange: TReDS and RXIL | IM029B | 2024 |
| 17 | Abhoy K Ojha | Managing Change: Merger of Vistara and Air India | IM027B | 2024 |
| 18 | Debolina Dutta | Tesco Business Solutions: Enhancing Employee Experience Through Hyper-Personalization of the Employee Value Proposition | IM023B | 2024 |
| 19 | Ranjani K S, Chirag Rawat, Dinesh Kumar Unni Krishnan | Funding Green Hydrogen from Waste: Can Social Projects Make Financial Sense? | IM019B | 2024 |
| 20 | Abhishek Sahu, Debolina Dutta | Employee Monitoring: Toward an Orwellian Organization | IM015B | 2024 |
| 21 | Satyajit Roy and Haritha Saranga | SAAHAS ZERO WASTE: BREAKING THE SPELL OF FAST FASHION WITH CIRCULARITY | IM013B | 2024 |
| 22 | Manisha Rathi and Shankhadeep Banerjee | Ecosystem Development for Digital Public Goods: The Case of Jugalbandi | IM011B | 2024 |
| 23 | Rajarajan Rathina, Neha Rajput, Padmavati Sridhar, Lokesh Babu and Dinesh Kumar Unni Krishnan | Drishya AI Labs: Enhancing Alarm Intelligence Through Machine Learning | IM007B | 2024 |
| 24 | Upasna A. Agarwal, Vrinda Khattar, Rajiv Agarwal and Gopal Mahapatra | Devita Saraf and VU from the Top | IM005B | 2024 |
| 25 | Shankar Venkatagiri, Mohan Adhyam and Kanika Sood Sharma | Ganga Hospital: Building Culture | IM003B | 2024 |
| 26 | Debolina Dutta and Vasanthi Srinivasan | Thoughtworks: The Sisyphean Task of Getting Women Back to Work? | IM001B | 2024 |
| 27 | Shankar Venkatagiri, Mohan Adhyam and Kanika Sood Sharma | Ganga Hospital: Innovating with Scale | IMB997 | 2024 |
| 28 | Janhavi Raja and Dalhia Mani | Vahan Technologies: Enabling Blue-Collar Employment | IMB995 | 2024 |
| 29 | Satyajit Roy, Haritha Saranga and Jishnu Hazra | The Evolving Semiconductor Industry: Post-COVID Challenges for Automakers | IMB993 | 2024 |
| 30 | Srinivasan R and Satya Nandini A | DriveU: PLATFORM DESIGN | IMB991 | 2024 |
| 31 | Abhoy K Ojha | LeadSquared: Managing Rapid Growth and Global Expansion | IMB989 | 2023 |
| 32 | Srinivasan R, Pramoth Joseph and Sandeep Lakshmipathy | SatyuktTM: Platformization of AI in Agriculture | IMB987 | 2023 |
| 33 | Debolina Dutta and Biju Varkkey | ELGi Equipments: Revolutionizing Industrial Relations Through a Win-Win Strategy | IMB983 | 2023 |
| 34 | Abhoy K Ojha | Transport Solutions: TCS Helps its Transformation to an Agile Enterprise | IMB981 | 2023 |
| 35 | Amit Nigam and Shankhadeep Banerjee | redBus: Art and Science of Product Management | IMB979 | 2023 |
| 36 | Debolina Dutta | Metaverse and E-Learning at redBus: Challenges and Benefits | IMB977 | 2023 |
| 37 | Shankar Venkatagiri and Mohan Adhyam | Ganga Hospital: A Model for Growth | IMB975 | 2023 |
| 38 | Sankarshan Basu and Vibha Tripathi | Investment in Foreign Stock: A Cash Flow Analysis | IMB973 | 2023 |
| 39 | Smita Chaudhry and Ganesh Prabhu | Gram Oorja: Energy Access for Remote Rural India | IMB971 | 2023 |
| 40 | Tarun Jain | Sattva eTech: Supplier Selection for Component Sourcing | IMB967 | 2023 |
| 41 | Srinivasan R and Amar Saxena | Apollo Hospitals: The Journey of Digital Transformation | IMB965 | 2023 |
| 42 | G Sabarinathan | The Chennai Angels Network | IMB963 | 2023 |
| 43 | Sharada Sringeswara, Sreedevi Gattu, Haritha Saranga and Dinesh Kumar Unni Krishnan | Data Storytelling: What are the Alternatives to Crop Residue Burning in India? | IMB959 | 2023 |
| 44 | Debolina Dutta and Vasanthi Srinivasan | Allegis India - Enabling & Promoting Disability Inclusion | IMB957 | 2023 |
| 45 | Ranjani K S, Neeraj Pandey, Sumi Jha, Poonam Singh, Upasna A. Agarwal, Vivek Khanzode, Manoj Tiwari and Dinesh Kumar Unni Krishnan | Shri Ram Temple: A Fintech Solution for Large Scale Project | IMB955 | 2023 |
| 46 | Deepti Ganapathy, Jacqueline Gomes and Garima Dua | Net Zero to Net Hero - Can We Gross It? Part 2 | IMB953 | 2023 |
| 47 | Deepti Ganapathy, Jacqueline Gomes and Garima Dua | Net Zero to Net Hero - Can We Gross It? Part 1 | IMB951 | 2023 |
| 48 | Charu Rastogi, Srivardhini K. Jha and Rishikesha Krishnan T | Mylab Discovery Solutions: Innovating against all Odds | IMB949 | 2023 |
| 49 | Abhishek Sahu and Debolina Dutta | The Industry Dilemma: Allow Ethical Moonlighting Or Lose To Gig Working? | IMB947 | 2023 |
| 50 | Debolina Dutta and Chaitali Vedak | entomo - Enabling People Experience for the Digital World of Work | IMB945 | 2023 |
| 51 | Padmini Srinivasan and Gopal Mahapatra | Career at Crossroads (b) | IMB943 | 2023 |
| 52 | Padmini Srinivasan and Gopal Mahapatra | Career at Crossroads (a) | IMB941 | 2023 |
| 53 | Srinivasan R, Satya Nandini A and Srividya V | KNOLSKAPE: Transforming Learning Dynamics | IMB939 | 2023 |
| 54 | Haritha Saranga and Shailaja Grover | Shawls or Stoles? Resource Optimization Problem at Looms of Ladakh | IMB935 | 2022 |
| 55 | Anshuman Tripathy, Avani Mishra and Shlok Sangoi | Akshaya Patra: The Covid-19 Pandemic and Thereafter | IMB933 | 2022 |
| 56 | Debolina Dutta | dotin: Color me a talent! | IMB931 | 2022 |
| 57 | Debolina Dutta | FirstConnect Solutions - Gig Working to Solve the Leaking Bucket | IMB927 | 2022 |
| 58 | Ludvig Levasseur and Jacqueline Gomes | Pridebites: Roles and Decisions of Entrepreneurs and Investors | IMB925 | 2022 |
| 59 | Sourav Mukherji and Gopal Mahapatra | HR Facilitator at IOCL: Reviving Human Touch | IMB923 | 2022 |
| 60 | Debolina Dutta and Vasanthi Srinivasan | LGBTQ+ Inclusion at ThoughtWorks, India | IMB921 | 2022 |
| 61 | Kshitij Saxena, Medhavi Chandra, Ankush Kochhar and Suresh Bhagavatula | Naukri.Com (B): Corporate Venture Capital in India | IMB919 | 2022 |
| 62 | Kshitij Saxena, Medhavi Chandra, Ankush Kochhar and Suresh Bhagavatula | Naukri.Com (A): The Business of Internet in India | IMB917 | 2022 |
| 63 | Haritha Saranga and Aman Chheda | Business Excellence Through Process Improvement – The Godrej Appliances Division (B) | IMB 915 | 2021 |
| 64 | Haritha Saranga and Aman Chheda | Business Excellence Through Process Improvement – The Godrej Appliances Division (A) | IMB 913 | 2021 |
| 65 | Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula | MEESHO (C): EMPOWERING INDIA’S WOMEN ENTREPRENEURS | IMB 911 | 2021 |
| 66 | Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula | MEESHO (B): TECHNOLOGY ENABLEMENT OF SMALL RETAILERS | IMB 909 | 2021 |
| 67 | Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula | MEESHO (A): EXPLORING HYPERLOCAL FASHION | IMB 907 | 2021 |
| 68 | Karthika A S and Srinivasan R | Digital Disruption at The Vikatan Group: A Case of Adaptation and Strategic Persistence | IMB 905 | 2021 |
| 69 | Deepti Ganapathy and Jacqueline Gomes | Boeing’s 737 Max 8 – A Stalled Communication Take-Off? | IMB 903 | 2021 |
| 70 | Natasha Bhide and M S Sriram | CreditAccess Grameen: Mission Possible? | IMB 887-888 | 2021 |
| 71 | Rajalaxmi Kamath and Vinay Reddy Venumuddala | Software and/or Data: Dilemmas in an AI Research Lab of an Indian It Organization | IMB 889-890 | 2021 |
| 72 | Debolina Dutta and Anupama Kondayya | Makemytrip and Goibibo Merger: Minimum People Disruption for Maximum Customer Advantage | IMB 891-892 | 2021 |
| 73 | Haritha Saranga and Shashikant Kumawat | Ecofriendly Solution to Crop Residue Burning | IMB 893-894-895-896 | 2021 |
| 74 | J. Ramachanran, Savithran Ramesh and Parita Shah | Motherson Sumi Systems Limited: Rewiring the Ownership Structure | IMB 897-898 | 2021 |
| 75 | J. Ramachandran, Savithran Ramesh and K.S. Manikandan | The House of Tata: Governance Challenges (A) | IMB 899-900 | 2021 |
| 76 | J. Ramachandran, Savithran Ramesh and K.S. Manikandan | The House of Tata: Governance Challenges (B) | IMB 901-900 | 2021 |
| 77 | J Ramachandran, K S Manikandan and Savithran Ramesh | ITC Limited: Nation First | IMB 885 | 2021 |
| 78 | Debolina Dutta | GHCL: Navigating the Pandemic | IMB 883 | 2021 |
| 79 | Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, Dinesh Kumar Unni Krishnan | Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms | IMB 879 | 2021 |
| 80 | Debolina Dutta | EY People Advisory Services: Challenges of Enabling Global Mobility (B) | IMB 873 | 2021 |
| 81 | Debolina Dutta | EY People Advisory Services: Challenges of Enabling Global Mobility (A) | IMB 871 | 2021 |
| 82 | Sourav Mukherji | GoSports: Developing Sports Talent to Create Role Models | IMB 877 | 2021 |
| 83 | Asha Vishwanathan, Kaushik Prasanna Raju, Khanij Kumar S G, Lakshmi Krishna, Naveen Kamat and Dinesh Kumar Unni Krishnan | Leveraging Artificial Intelligence in a Skilling Ecosystem | IMB 875 | 2021 |
| 84 | Shankar Venkatagiri | udaan Capital: Building Resilience | IMB 869 | 2021 |
| 85 | Anshuman Tripathy, Aman Agarwal and Siddharth Gupta | Amagi - Pioneering Cloud Transformation in Broadcasting | IMB 867 | 2021 |
| 86 | Anshuman Tripathy, Amrit S and Vanathi M | Thulasi Pharmacy: Riding the Digitalization Wave to Omnichannel Retailing | IMB 865 | 2021 |
| 87 | Deepa Iyer and Suresh Bhagavatula | Freshworld: Marrying The Art of Street Vending With The Science of Modern Retail | IMB 863 | 2021 |
| 88 | Sreelata Jonnalagedda and B Mahadevan | Redesigning Tea Auctions in India | IMB 853 | 2021 |
| 89 | Rahul De and Neena Pandey | The Question of Net Neutrality | IMB 859 | 2021 |
| 90 | K Kumar and Praveen Sasidharan | ServiceMandi: Corporate Entrepreneurship at Ashok Leyland | IMB 861 | 2021 |
| 91 | Debolina Dutta | Amber by Infeedo: The Ceo's Virtual Assistant Revolutionizing Employee Engagement | IMB 851 | 2021 |
| 92 | Gopal Naik and Gopi Sankar Gopikuttan | Totgars’ Co-Operative Sale Society Dovetailing Business to Meet Members’ Needs | IMB 855 | 2021 |
| 93 | Debolina Dutta and Rajesh G S | Capability Development for Growth: Leverage Strengths or Build Competencies at Va Tech Wabag? | IMB 857 | 2021 |
| 94 | Anshuman Tripathy, Pranav Guglani and Abhijit S Pulimootil | Intartic: Riding the IoT Wave to A Service Model | IMB 841 | 2020 |
| 95 | Haritha Saranga and Sirish Kumar Gouda | Gray to Green Transition – The Sustainability Journey of Dalmia Cement | IMB 845 | 2020 |
| 96 | J Ramachandran and Savithran Ramesh | Sun Pharmaceutical Industries Limited: Disclosure Practices | IMB 847 | 2020 |
| 97 | Nisheeta Bajaj and J Ramachandran | The Art of Living: Celebrating Life | IMB 849 | 2020 |
| 98 | Aviral Marwal, Gopal Naik and Dalhia Mani | The Saboo Foundation Model of Philanthropy: How a Self-Made Man Created Thousands More | IMB 843 | 2020 |
| 99 | J Ramachandran and Savithran Ramesh | Yes Bank Limited: Too Big to Fail? | IMB 837 | 2020 |
| 100 | B Mahadevan and Sivakumar S | Exceed: Improving Productivity and Reliability in Delivery of Software Solutions | IMB 833 | 2020 |
| 101 | Abhoy Ojha | GUS Education India: Preserving the Soul during Rapid Growth | IMB 831 | 2020 |
| 102 | Tarun Jain and Jishnu Hazra | SATTVA eTECH: Enhancing Component Sourcing Flexibility | IMB 827 | 2020 |
| 103 | J Ramchandran and Srestha Dutta | Mindtree Limited: Hostile Acquisition | IMB 825 | 2020 |
| 104 | Ramesh Kumar S | Healthy Snacking? Consumer Mindscape, Clutter of Brands, and an Ethnic Snack – Launching A New Brand in The Indian Context | IMB 823 | 2020 |
| 105 | Anshuman Tripathy and Arijit Ghosh | Biocon Research: Preparing for the Bio-Pharmaceutical Transition | IMB 807-808 | 2020 |
| 106 | R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph | Grab.in: Enabling Hyperlocal | IMB 809-810 | 2020 |
| 107 | R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph | Zomato™ Gold: Platform Overreach | IMB 811-812 | 2020 |
| 108 | Kiran K and Anshuman Tripathy | Akshaya Patra Vrindavan: Operations and Resources Planning for a Mega Kitchen | IMB 815-816-817-818 | 2020 |
| 109 | Aayushi Kalra, Shailaja Grover and Dinesh Kumar Unni Krishnan | Supply Chain Analytics to Manage Blood at VHS Blood Bank | IMB 819-820-821 | 2020 |
| 110 | G Ramesh and Stuti Goswami | Litchi, the Unlucky Fruit: What does the Evidence Say? | IMB 795-796 | 2020 |
| 111 | G Ramesh and V Raghunandhan | Force of Markets in Sports – Premier Football Leagues in India | IMB 797-798 | 2020 |
| 112 | Abhoy K Ojha and Arun Bansal | Coats Indonesia: Leadership Challenges in an Unfamiliar Culture | IMB 799-800 | 2020 |
| 113 | Rejie George and MS Sriram | Bank of Baroda: Governance Challenges in a Public-Sector Undertaking | IMB 801-802 | 2020 |
| 114 | Rejie George and MS Sriram | New Dawn at Bank of Baroda: Project Navoday | IMB 803-804 | 2020 |
| 115 | J Ramachandran and Diptiprakash Pradhan | Infosys Limited: Governance Imbroglio | IMB 805-806 | 2020 |
| 116 | Sourav Mukherji | Mahindra Financial Services: Restructuring for Growth | IMB 813-814 | 2020 |
| 117 | S Ramesh Kumar and Prashanth Parameswaran | Ethnic Branding in a Contemporary World: Soulfull Smoothix in The Indian context | IMB 783-784 | 2019 |
| 117 | V. Ravi Anshuman and Srijith Mohanan | Arthayantra: Ushering in a Digital Revolution in Personal Financial Advisory Services | IMB 785-786 | 2019 |
| 118 | Bharat Khanna, Nitin Bobba and Sai Yayavaram | Balaji Telefilms Limited | IMB 787-788 | 2019 |
| 119 | R Srinivasan, Sreecharan Rachakonda and Raj Kovid KR | Delhivery: Leveraging the Platform | IMB 789-790-791 | 2019 |
| 120 | Anshuman Tripathy, Nitish Kumar and Medha Sravani Boddeda | Paytm Mobile Payments: Will It Emerge as a Dominant Design in India? | IMB 793-794 | 2019 |
| 121 | Rajalaxmi Kamath and Nithya Joseph | Microfinance in India: A Tale of Two Models | IMB 773-774 | 2019 |
| 122 | Suresh Bhagavatula, Deepa Iyer and Menaka Rao | Saahas Zero Waste Solutions: Getting to a Product Market Fit While Cleaning up India | IMB 775-776 | 2019 |
| 123 | Haritha Saranga | Tele-Ophthalmology – Is This the Solution to India’s Rural Eye Care Problem? | IMB 777-778 | 2019 |
| 124 | Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and Dinesh Kumar Unni Krishnan | Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | IMB 779-780 | 2019 |
| 125 | Dinesh Kumar Unni Krishnan, Shailaja Grover and Sharada Sringeswara | Fantasy Sports: A Game of Skill or Chance | IMB 781-782 | 2019 |
| 126 | Shitij Chohan, Shreya Raina and Pranav Garg | New Delhi Television | IMB 719-720 | 2019 |
| 127 | R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph | Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms | IMB 751-752 | 2019 |
| 128 | Jayanth Jayaram and Shankar Venkatagiri | Fiesta Gifts: Mending the Spending | IMB 761-762 | 2019 |
| 129 | Ritwik Banerjee, Nished Singhal, Chetan Subramanian and Menaka Rao | Predicting Inflation through Online Prices | IMB 763-764 | 2019 |
| 130 | R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unni Krishnan | Enhancing Visitor Experience at ISKCON Using Text Analytics | IMB 765-766-767 | 2019 |
| 131 | V. Ravi Anshuman and Srijith Mohanan | Shoestring Arbitrage with Stock Buy-backs | IMB 769-770 | 2019 |
| 132 | Tarun Jain and Jishnu Hazra | SATTVA eTECH: Contract Selection in Component Procurement | IMB 771-772 | 2019 |
| 133 | Sourav Mukherji and Bringi Dev | GNFC’s Neem Project: Creating the Blueprint for a Social Business | IMB 721-722 | 2019 |
| 134 | Pranav Garg and J Ramachandran | Hindustan Unilever Limited (A): Growing with India | IMB 739-740 | 2019 |
| 135 | Pranav Garg, Bidhi Kashyap and J Ramachandran | Hindustan Unilever Limited (B): Winning in many Indias | IMB 741-740 | 2019 |
| 136 | Pranav Garg, Bidhi Kashyap and J Ramachandran | Hindustan Unilever Limited (C): Boosting Growth in India | IMB 743-740 | 2019 |
| 137 | Anshuman Tripathy and Akshat Raj | The Akshaya Nidhi Foundation - in Aid of Akshaya Patra | IMB 745-746 | 2019 |
| 138 | Anshuman Tripathy and Prashant Chintapalli | Stellar Auto Ltd. | IMB 747-748 | 2019 |
| 139 | J Ramachandran and Jalaj Garg | Asian Paints Limited: Painting History | IMB 749-750 | 2019 |
| 140 | R Srinivasan, Raghunathan R, Sandeep Lakshmipathy, Pramoth Joseph and Padmavathi Koride | Faircent™: Powering P2P Lending Revolution | IMB 753-754-755 | 2019 |
| 141 | Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unni Krishnan | Using Markov Chain to Forecast Sales Booking | IMB 757-758-759 | 2019 |
| 142 | R Srinivasan, Sandeep Lakshmipathy and Padmavathi Koride | HackerEarth™ Open Innovation Management Platform | IMB 717-718 | 2018 |
| 143 | Purvi Tiwari, Shailaja Grover, Suhruta Kulkarni and Dinesh Kumar Unni Krishnan | Analytics Empowering Agriculture: Jayalaxmi Agro Tech | IMB 731-732-733 | 2018 |
| 144 | Giriraj A and Dinesh Kumar Unni Krishnan | Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech | IMB 735-736-737 | 2018 |
| 145 | G. Raghuram and Gopi Sankar G | AAI Bidding for Bhogapuram Airport: From Authority to Bidder | IMB 723-724 | 2018 |
| 146 | Ujjwal Tah and Rajalaxmi Kamath | Fiscal Reforms and Abandonment of Mines: The Case of Underground Copper Mines of Ghatsila, Jharkhand, India | IMB 725-726 | 2018 |
| 147 | G Sabarinathan and S. Ramakrishna Velamuri | Seedfund | IMB 727-728 | 2018 |
| 148 | Srivardhini K. Jha and Manna Sarah Jacob | Little Green Kid | IMB 729-730 | 2018 |
| 149 | Anshuman Tripathy, Anupam Sharma and Srividya Ganesan | Arvind Lifestyle Brands Limited: From Concept to Shelf | IMB 699-700 | 2018 |
| 150 | Amarpreet Singh Ghura and Ganesh N Prabhu | Arthakranti: Need for Strategy | IMB 701-702 | 2018 |
| 151 | Abhoy K Ojha | Hemas Holding PLC: Managing Leadership Transition in a Family Controlled Publicly Listed Firm | IMB 703-704 | 2018 |
| 152 | Srivardhini K. Jha, Menaka Rao and Shubhanshuk Sarkar | Rolocule Games: Negotiating the Mobile Gaming Wave | IMB 705-706 | 2018 |
| 153 | Dharmendra Hiranandani, Rishabh Raj and Pranav Garg | Yash Raj Films | IMB 707-708 | 2018 |
| 154 | Sonali Gupta, Akshat Raj, Diptiprakash Pradhan and Pranav Garg | Indian Premier League | IMB 709-710 | 2018 |
| 155 | Anshuman Tripathy, Amey Sahasrabuddhe and Indrasis Bose | Ather Energy: Riding the Electric Vehicle Tide | IMB 711-712 | 2018 |
| 156 | Preeti Krishnan Lyndem and Dhrithi Mahadevan | Highway Delite: Mobile App Brand Building Using Google Adwords | IMB 713-715 | 2018 |
| 157 | Tarun Jain and Jishnu Hazra | Vinyas: To Be a Contract Manufacturer or Sell Through Own Channel? | IMB 685-686 | 2018 |
| 158 | Haritha Saranga and Yanghua Huang | Alibaba – Building a Social Sustainability Ecosystem for E-commerce | IMB 687-688 | 2018 |
| 159 | Anshuman Tripathy and Shikha Safaya | Airvent Fans Co. | IMB 689-690 | 2018 |
| 160 | G Shainesh and Menaka Rao | Grameen Koota: The Turnaround for Financial Inclusion | IMB 691-692 | 2018 |
| 161 | Dinesh Kumar Unni Krishnan | Testing Marketing Hypotheses at WSES | IMB 693-694 | 2018 |
| 162 | Abhishek Iyer, Agrim Gupta, Himanshu Khera, Sagnik Choudhury, Udit Jalan and Haritha Saranga | Process Improvement in Textile Wet Processing – A Case Study From the Indian Small-Scale Sector | IMB 697-698 | 2018 |
| 163 | R Srinivasan, Sandeep Lakshmipathy and Padmavathi Koride | Qwikcilver and Woohoo Developing a Complementary Platform | IMB 671-672 | 2018 |
| 164 | Aayush Agarwal, Chaitanya Kansal and Pranav Garg | Corporatization of Bollywood | IMB 675-676 | 2018 |
| 165 | Seema Gupta and Menaka Rao | Videocon D2H: In Film Branding | IMB 677-678 | 2018 |
| 166 | P D Jose and Menaka Rao | Collaborative Commerce for Empowering Marginalized Communities: The Auto-rickshaw Community Empowerment (ACE) Ecosystem and t4u | IMB 679-680 | 2018 |
| 167 | P D Jose and Menaka Rao | The Water Wars: Colas and Sustainability in the Twenty-First Century | IMB 681-682 | 2018 |
| 168 | Haritha Saranga | From Tsunami to Synthetic Farming - Reclaiming the Fertile Land | IMB 683-684 | 2018 |
| 169 | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and Dinesh Kumar Unni Krishnan | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | IMB 653-654 | 2018 |
| 170 | Anshuman Tripathy, Ramanath Pai and Vaibhav Jain | Warehouse Consolidation Project at Manipal Hospital Bangalore (A) | IMB 657-658 | 2018 |
| 171 | Anshuman Tripathy, Ramanath Pai and Vaibhav Jain | Warehouse Consolidation Project at Manipal Hospital Bangalore (B) | IMB 657-658 | 2018 |
| 172 | M. S. Sriram | Belstar India Finance | IIMB 661-662 | 2018 |
| 173 | R Srinivasan, Samriddhi Bhattacharya and Sumanta Pal | Wipro BPO: Positioning Base))) Suite as a Platform | IIMB 663-664 | 2018 |
| 174 | Ashis Mishra and Pulak Ghosh | Retail Strategy at Spencer’s | IMB 665-666 | 2018 |
| 175 | Manoj Arkadi, Maya Nair, Rathnakar Samavedam, Chetna Sharma, Chhavi Lahoti and Rejie George | The Indian Sugar Industry: Is it Sweet Enough? | IMB 669-670 | 2018 |
| 176 | Manaswini Bhalla, Koustav Dey and Pulkit Aggarwal | Combating the Yoga Guru: Dabur’s Dilemma | IMB 643-644 | 2017 |
| 177 | Loveneet Tyagi and S Ramesh Kumar | Behavioral Drivers of Brand Equity – Head & Shoulders in India | IMB 645-646 | 2017 |
| 178 | S Ramesh Kumar and Mithun Sivagurunathan | Sustaining an Ethnic Soft Drink- Paper Boat: Brand Positioning and Consumer Behavior | IMB 647-648 | 2017 |
| 179 | Kumar Rahul, Sandhya Shenoy and Dinesh Kumar Unni Krishnan | Predicting Net Promoter Score (NPS) to Improve Patient Experience at Manipal Hospitals | IMB 649-651 | 2017 |
| 180 | S Ramesh Kumar, Mishita Jaiswal and Shimee Gupta | Positioning and Behavioral Dimensions: Implications for Big Bazaar | IMB 633-634 | 2017 |
| 181 | Chirantan Chatterjee and Reechal Vardhan | Roposo.com: Share Your Style: Entrepreneurial Pivoting & Strategic Thinking in Indian Fashion Social Networking | IMB-635-636 | 2017 |
| 182 | Abhoy K Ojha and Jishnu Hazra | Dynamic Technologies (India) Limited: Strategic Integration into the Aviation and Aerospace Global Supply Chain | IMB 637-638 | 2017 |
| 183 | Ramakrishna Velamuri, G Sabarinathan and Suhruta Kulkarni | GoCoop – Social Marketplace | IMB 639-641 | 2017 |
| 184 | Anshuman Tripathy, Preethi Venkataraman and Chandru R | CCD: Soya Cooperatives March into Branding | IMB 613-614 | 2017 |
| 185 | Haritha Saranga | Process Reengineering in Emerging Markets – An Automaker’s Experience (A) | IMB 615-616 | 2017 |
| 186 | Haritha Saranga | Process Reengineering in Emerging Markets – An Automaker’s Experience (B) | IMB 617-616 | 2017 |
| 187 | Padmini Srinivasan | All That Glitters is Gold: A Case of Inventory Accounting Policy | IMB 619-620 | 2017 |
| 188 | Kiran R, Arunabha Mukhopadhyay and Dinesh Kumar Unni Krishnan | Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare | IMB 621-622 | 2017 |
| 189 | Nandini Seth and Dinesh Kumar Unni Krishnan | Improving Customer Engagement at VMWare through Analytics | IMB 623-624 | 2017 |
| 190 | Tarun Jain and Jishnu Hazra | SATTVA eTECH: Managing Uncertainties in the Project Network | IMB 625-627 | 2017 |
| 191 | Ami Shah and Dinesh Kumar Unni Krishnan | Marketing Transformation using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | IMB 629-631 | 2017 |
| 192 | K S Manikandan, K Rajyalakshmi and J Ramachandran | Leading The Tata Group (A): The Ratan Tata Years | IMB 597-598 | 2017 |
| 193 | K S Manikandan, K Rajyalakshmi and J Ramachandran | Leading The Tata Group (B): The Cyrus Mistry Years | IMB 598-599 | 2017 |
| 194 | J Ramachandran and Pranav Garg | i-flex solutions limited (A): Winning Unconventionally | IMB 603-604 | 2017 |
| 195 | J Ramachandran and Pranav Garg | i-flex solutions limited (B): The Oracle Years | IMB 605-604 | 2017 |
| 196 | Debolina Dutta and Shankar Venkatagiri | EdGE Networks: Making HR Intelligent | IMB 607-608 | 2017 |
| 197 | Tarun Jain and Jishnu Hazra | SATTVA eTECH: Challenges in Embedded New Product Development | IMB 609-610 | 2017 |
| 198 | Ami Shah, S Ramesh Kumar and Dinesh Kumar Unni Krishnan | Branding And Bollywood: The Behavioral Route To Branding Films | IMB 611-612 | 2017 |
| 199 | J Ramachandran, Snigdha Manukonda and Kiran Awate | Ranbaxy Laboratories Limited: Changing Aspirations | IMB 601-602 | 2016 |
| 200 | Dinesh Kumar Unni Krishnan, Tousif Ahmed Inayath Syed and Suresh Ganeshan | Predicting Earnings Manipulation by Indian Firms Using Machine Learning Algorithms | IMB 577-578 | 2016 |
| 201 | J Ramachandran, Ramya Krishna Murthy and Pranav Garg | Indian Software Services Industry: The Changing Landscape | IMB 581-582 | 2016 |
| 202 | Jayadev M | LP Laboratories Ltd.: Financing Working Capital | IMB 583-584 | 2016 |
| 203 | V Ravi Anshuman and Saby Mitra | Fullerton: Risk Analytics and Business Strategy | IMB 587-588 | 2016 |
| 204 | Anshuman Tripathy, Harshvardhan Ketkar and Omkar Kulkarni | 3D Printing at Imaginarium: If You Think It, We Can Build It | IMB 589-590 | 2016 |
| 205 | Shainesh G and Suhruta Kulkarni | Aravind Eye Care’s Vision Centers – Reaching Out to the Rural Poor | IMB 591-592 | 2016 |
| 206 | Kannan Sethuraman, Devanath Tirupati, Nakul P. Raykar and Prakash Awasthy | Surgical Care For Low-Income, Rural Populations: An Alternative Delivery Model From Jan Swasthya Sahyog, India | IMB 593-594 | 2016 |
| 207 | Haritha Saranga, Rupali Kaul and Anand Krishnan | Ace Designers – Competing Through Process Improvement | IMB 595-596 | 2016 |
| 208 | Suhruta Kulkarni and Dinesh Kumar Unni Krishnan | BMR Advisors – Competing on Quality | IMB 559-560 | 2016 |
| 209 | Deepak George, Karthik Kuram, Ramalakshmi Subramanian, Sumad Singh and Dinesh Kumar Unni Krishnan | Markdown Optimization for an Indian Apparel Retailer | IMB 561-562 | 2016 |
| 210 | Tarun Jain And Jishnu Hazra | Ferrero Group: Securing Supply for Hazelnuts | IMB 565-566 | 2016 |
| 211 | R Srinivasan | JOSEPHS®: The Service Manufactory | IMB 567-568 | 2016 |
| 212 | J Ramachandran and Seema Gupta | DDB Mudra Group: Transformative Growth | IMB 569-570 | 2016 |
| 213 | J Ramachandran and Seema Gupta | DDB Mudra Group: Profitable Growth | IMB 571-570 | 2016 |
| 214 | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and Dinesh Kumar Unni Krishnan | Customer Analytics at Bigbasket - Product Recommendations | IMB 573-574 | 2016 |
| 215 | Debolina Dutta and Abhoy K Ojha | Employee Provident Fund Scheme – Boon or Bane? | IMB 545-546 | 2016 |
| 216 | Sreelata Jonnalagedda and Srinivas Prakhya | Maxim in India (A) | IMB 547-548 | 2016 |
| 217 | G Shainesh | Bühler India – Assessing Growth Opportunities | IMB 549-550 | 2016 |
| 218 | Kumar Rahul and Dinesh Kumar Unni Krishnan | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | IMB 551-552 | 2016 |
| 219 | Naveen Bhansali, Jitendra Rudravaram, Shailaja Grover and Dinesh Kumar Unni Krishnan | Customer Analytics at Flipkart.Com | IMB 555-556 | 2016 |
| 220 | Anshuman Tripathy, Manu Agarwal and Tabish Imam | Groundnut Value Chain at Anantapur: Growing Through Co-Operatives | IMB 531-532 | 2015 |
| 221 | V Ravi Anshuman and Sarayu Pani | Saint Gobain Sekurit India – To Be or Not To Be | IMB 533-534 | 2015 |
| 222 | R Srinivasan and Menaka Rao | BharatMatrimony.com | IMB 535-536 | 2015 |
| 223 | R Srinivasan | Practo | IMB 537-538 | 2015 |
| 224 | R Srinivasan and Menaka Rao | Just Dial Limited | IMB 539-540 | 2015 |
| 225 | Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unni Krishnan | Marketing Head’s Conundrum | IMB 541-542 | 2015 |
| 226 | Suhruta Kulkarni and Sreelata Jonnalagedda | Amable--Marketing Innovation in Education | IMB 517-518 | 2015 |
| 227 | S Ramesh Kumar, Nalin Goel and Gireesh Gera | Sensory Branding: Oreo in the Indian Context | IMB 519-520 | 2015 |
| 228 | Sreelata Jonnalagedda and Ami Shah | Telma: Building and Defending a Market Leader | IMB 521-522 | 2015 |
| 229 | R Srinivasan and Menaka Rao | Tarnea Technology Solutions | IMB 523-524 | 2015 |
| 230 | Anshuman Tripathy, Leela Krishna Annam and Mayur Agrawal | Amagi: Creating Value in the TV Broadcasting Industry | IMB 525-526 | 2015 |
| 231 | Sriram T K, Shailaja Grover, Satyabala Hariharan and Dinesh Kumar Unni Krishnan | Package Pricing at Mission Hospital | IMB 527-528 | 2015 |
| 232 | Anshuman Tripathy and Tamojit Tarit Roy | Sustaining the Akshaya Patra Foundation (A) | IMB 503-504 | 2015 |
| 233 | Anshuman Tripathy and Tamojit Tarit Roy | Sustaining the Akshaya Patra Foundation (B) | IMB 505-504 | 2015 |
| 234 | Anshuman Tripathy, Piyush Tariyal and Vyom Charaya | TaxiForSure: Technical Innovation in The Radio Cab Industry | IMB 507-508 | 2015 |
| 235 | Anshuman Tripathy, Piyush Tariyal and Vyom Charaya | The Radio Cab Industry in India (August 2014) | IMB 509-508 | 2015 |
| 236 | R Srinivasan, Menaka Rao and Mayurapriya Mohanam | IndiaMart | 9 | 2015 |
| 237 | Seema Gupta | Volkswagen India: Das Auto Digitally | IMB 513-514 | 2015 |
| 238 | Srujana, H.M., Sudeep Chatterjee, Kratika Shakya and Dinesh Kumar Unni Krishnan | Science of Social Influence - HP Brandclout | IMB 515-516 | 2015 |
| 239 | Debolina Dutta and DVR Seshadri | CoCubes.com: Connecting Colleges (to) Companies | IMB 429-430 | 2015 |
| 240 | Sreelata Jonnalagedda | Tears With Them, Tears Without: Onion Prices Make India Cry | IMB 487-488 | 2015 |
| 241 | S Ramesh Kumar, Jagannath Janakiraman and Shankar Sethuramalingam | Cultural Symbolism and an Entrepreneurial Brand – The Indian Context | IMB 489-490 | 2015 |
| 242 | Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | IMB 491-492 | 2015 |
| 243 | Srujana H M, Haritha Saranga and Dinesh Kumar Unni Krishnan | Era of Quality at the Akshaya Patra Foundation | IMB 493-494 | 2015 |
| 244 | Apoorva Prakash, Muthu Solayappan and Dinesh Kumar Unni Krishnan | Managing Linen at Apollo Hospitals | IMB 495-496 | 2015 |
| 245 | Prakash Hegde, Ruchi Jaiswal, Suhruta Kulkarni and Dinesh Kumar Unni Krishnan | Larsen and Toubro: Spare Parts Forecasting | IMB 499-500 | 2015 |
| 246 | Abhoy K Ojha | Bosch India’s Starter Motor And Generator Division: Pioneering a Network Form of Organization | IMB 471-472 | 2014 |
| 247 | Abhoy K Ojha | Mahindra Aerospace: Looking Ahead | IMB 473-474 | 2014 |
| 248 | Anshuman Tripathy and Kiran K | Resource Planning at Akshaya Patra, Vasanthapura | IMB 475-476 | 2014 |
| 249 | Debolina Dutta and DVR Seshadri | SSISM – Social Entrepreneurship or Chaos? | IMB 479-480 | 2014 |
| 250 | Kumar Rakesh Ranjan and Shainesh G | The Growth Dilemma at Grameen Koota | IMB 481-482 | 2014 |
| 251 | Dhimant Ganatra and Dinesh Kumar Unni Krishnan | A Dean’s Dilemma: Selection of Students for the MBA Program | IMB 483-484 | 2014 |
| 252 | Avinash G Mulky | Shodh-Market Research for Economy Housing (A) | IMB 455-456 | 2014 |
| 253 | Kumar Rakesh Ranjan and Shainesh G | Global Development Network: Communicating Agricultural Policy Research | IMB 457-458 | 2014 |
| 254 | Anshuman Tripathy, Monika Singh and Sachin Kumar | New Technology Adoption At Century Real Estate | IMB 459-460 | 2014 |
| 255 | Seema Gupta | Dainik Bhaskar Group: Aspiring Growth | IMB 461-462 | 2014 |
| 256 | Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unni Krishnan | Forecasting Demand For Food At Apollo Hospitals | IMB 463-464 | 2014 |
| 257 | Sujoy Roychowdhury and Srinivas Prakhya | Retail Credit Scoring For Auto Finance Limited | IMB 467-468 | 2014 |
| 258 | Dinesh Kumar Unni Krishnan | Dosa King: A Standardized Masala Dosa for Every Indian | IMB 439-440 | 2013 |
| 259 | Rishikesha T Krishnan | The Pune Power Model | IMB 441-442 | 2013 |
| 260 | Seema Gupta | Volkswagen in India | IMB 443-444 | 2013 |
| 261 | Jitendra Rudravaram, Naveen Bhansali, Swetha Murthy, Sutirtha Roy and Dinesh Kumar Unni Krishnan | Breaking Barriers: Micro-Mortgage Analytics | IMB 445-446 | 2013 |
| 262 | Abhoy K Ojha | Shree Cement Limited: Cementing the People First Agenda | IMB 449-450 | 2013 |
| 263 | Tanmay Gupta, Abhishek Srivastav and Dinesh Kumar Unni Krishnanr | Central Parking Services Private Limited | IMB 451-452 | 2013 |
| 264 | S Ramesh Kumar, Shilpa S and G Krishna Kumar | Raga and Tanishq - Symbolic Linkages between Brands (The Indian Context) | IMB 427-428 | 2013 |
| 265 | R Srinivasan | Suprajit Engineering Limited | IMB 431-432 | 2013 |
| 266 | Seema Gupta, Kanchan Mishra and Ashish Maheshwari | Procter & Gamble India: Gap in the Product Portfolio? | IMB 433-434 | 2013 |
| 267 | Haritha Saranga, Sourav Mukherji and Vidyanand Jha | RHCF: Reaching Primary Healthcare to the Base of the Pyramid | IMB 435-436 | 2013 |
| 268 | Suhruta Kulkarni, Karthika A S and Dinesh Kumar Unni Krishnan | 1920 Evil Returns – Bollywood and Social Media Marketing | IMB 437-438 | 2013 |
| 269 | K J Jeeson, Avadhoot Jathar and Dinesh Kumar Unni Krishnan | Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail | IMB 415-416 | 2013 |
| 270 | R Srinivasan and Menaka Rao | TALLY Solutions Pvt. Ltd.: Building the Platform | IMB 417-418 | 2013 |
| 271 | Seema Gupta | Nielsen: Market Research for Pantene | IMB 419-420 | 2013 |
| 272 | Sourav Mukherji, Milena Mueller, Kunal Basu | Reliance Retail: Creating Social Value through Banana Supply Chain | IMB 421-422 | 2013 |
| 273 | Sourav Mukherji | RuralShores: Service Excellence at the Indian Hinterland | IMB 423-424 | 2013 |
| 274 | Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unni Krishnan | Apollo Hospitals: Differentiation through Hospitality | IMB 425-426 | 2013 |
| 275 | Shankar Venkatagiri and Yalla Veera Prakash | Wooqer: Making Business Social (A) | IMB 411-412 | 2013 |
| 276 | Shankar Venkatagiri and Yalla Veera Prakash | Wooqer: Making Business Social (B) | IMB 413-414 | 2013 |
| 277 | Dinesh Kumar Unni Krishnan, H Satyabala and V Sandeep | A Game of Two Halves: In-play Betting in Football | IMB 401-403 | 2013 |
| 278 | S Ramesh Kumar and Arun Bhattacharyya | VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context | IMB 405-406 | 2013 |
| 279 | S Ramesh Kumar and Eric Minj | Exploring Brand Associations in the Indian Context: Café Coffee Day | IMB 407-408 | 2013 |
| 280 | Seema Gupta | Bosch in India | IMB 409-410 | 2013 |
| 281 | S Ramesh Kumar and Amod Choudhary | Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirts in the Indian Context | IMB 385-386 | 2012 |
| 282 | Seema Gupta | Coke and Pepsi: from Global to Indian Advertising | IMB 387-388 | 2012 |
| 283 | Abhoy K Ojha | 3M India: in India for India | IMB 389-390 | 2012 |
| 284 | R Srinivasan | CavinKare Private Limited (A): The Entrepreneurial Innovation | IMB 391-392 | 2012 |
| 285 | R Srinivasan | CavinKare Private Limited (B): Vision and Strategy | IMB 393-394 | 2012 |
| 286 | V Ravi Anshuman, Tapsi Narang and Anand K Sharma | The Naini-Itarsi Railway Electrification Project | IMB 395-397 | 2012 |
| 287 | S Ramesh Kumar, Ande Teja and Syed Hussain | Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market | IMB 357-358 | 2012 |
| 288 | J Ramachandran and Seema Gupta | The Park Hotels: Designing Experience | IMB 373-374 | 2012 |
| 289 | J Ramachandran and Manikandan K S | ITC Limited: India First | IMB 375-376 | 2012 |
| 290 | Sreelata Jonnalagedda | Red Force Labs: Securing Online Transactions, at What Price? | IMB 377-378 | 2012 |
| 291 | Dinesh Kumar Unni Krishnan and Kshitiz Ranjan | Pricing of Players in the Indian Premier League | IMB 379-381 | 2012 |
| 292 | Ken Peattie and Jose P D | One Water: A Refreshingly Different “Ethical” Product | IMB 383-384 | 2012 |
| 293 | Rochna Poddar and Srinivas Prakhya | The Saffola Journey | IMB 359-360 | 2012 |
| 294 | Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya | Estimating Demand for a New Regional Transport Aircraft (A) | IMB 365-366 | 2012 |
| 295 | Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya | Estimating Demand for a New Regional Transport Aircraft (B) | IMB 367-368 | 2012 |
| 296 | Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya | Estimating Demand for a New Regional Transport Aircraft (C) | IMB 369-372 | 2012 |
| 297 | Sourav Mukherji, S Pabbisetty and C Rodrigues | Labournet: Empowering Informal Sector Labourers | IMB 355-356 | 2012 |
| 298 | Abhoy K Ojha | Kingfisher Airlines: Managing Multiple Stakeholders | IMB 353-354 | 2012 |
| 300 | P Arun Pandian, S P Nachiappan and Dinesh Kumar Unni Krishnan | Supply Chain Optimization at Madurai Aavin Milk Dairy | IMB 341-342 | 2011 |
| 301 | S Ramesh Kumar and Kasturi Baral | XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context | IMB 349-350 | 2011 |
| 302 | Janat Shah, L S Murty, Rakesh Kumar, Roshan Agarwal and Tuhin Chatterjee | Infosys BPO | IMB 343-344 | 2011 |
| 303 | Kunal Bhagat, Monisha Nakra, S Archana and P D Jose | Mother Earth Great Design, Great Values | IMB 347-348 | 2011 |
| 304 | Seema Gupta and Mahadevan B | Indcoserve: Stirring Up | IMB 345-346 | 2011 |
| 305 | Sourav Mukherji and P D Jose | Vaatsalya hospitals: Affordable healthcare in proximity | IMB 327-328 | 2010 |
| 306 | Sourav Mukherji and P D Jose | SELCO: Harnessing sunlight to create livelihood | IMB 321-322 2011 | 2010 |
| 307 | Abhoy K Ojha | Bosch Group in India – Transition to a transnational organization | IMB 301-302 | 2010 |
| 308 | Dinesh Kumar Unni Krishnan, A Manohar and G N Sripriya | Delivering doors in a window – Supply chain management at Hindustan Aeronautics Ltd. | IMB 305-306 | 2010 |
| 309 | Haritha Saranga, Sulakshana and Mario Gonsalves | Flow Line in a job shop – the story of Ace Designers | IMB 329-330 2011 | 2010 |
| 310 | Janat Shah, Rahul Patil and Trilochan Sastry | Subhiksha: Managing store operations | IMB 323-324 | 2010 |
| 311 | Padmini Srinivasan | Now you see it, Now you don’t: The case of Jet Airways and its Accounting Policies | IMB 331-332 2011 | 2010 |
| 312 | Abhoy K Ojha | ITC Ltd.: towards a triple bottom-line performance | IMB 339-340 | 2010 |
| 313 | A Sachdeva, M Deep and R Srinivasan | Hindalco’s acquisition of Novelis: The making of giant | IMB 303-304 | 2009 |
| 314 | DVR Seshadri and K N Murthy | Kudremukh Iron Ore Company Ltd: The Sun sets on its mining operations | IMB 333-332 | 2009 |
| 315 | DVR Seshadri | Bucking the Trend: A Look at Zyme Solutions’ Non-linear Business Model for IT Services from India | IMB 351-352 | 2008 |
| 316 | James A Narus and DVR Seshadri | Value chain migration at Infosys | IMB 319-320 | 2007 |
| 317 | James A Narus and DVR Seshadri | Infosys Technologies Ltd: Growing share of customer’s business | IMB 315-316 | 2006 |
Popular Cases
Cases that sold more than 1000 copies in 2023
| S.No | Case Title | Authors |
| 1 | Customer Analytics at Bigbasket - Product Recommendations | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer, and Dinesh Kumar Unnikrishnan |
| 2 | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | Rahul Kumar and Dinesh Kumar Unnikrishnan |
| 3 | Package Pricing at Mission Hospital | Sriram TK, Shailaja Grover, Satyabala Hariharan, and Dinesh Kumar Unnikrishnan |
| 4 | Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms | Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, and Dinesh Kumar Unni Krishnan |
| 5 | Pricing of players in the Indian Premier League | Dinesh Kumar Unni Krishnan and Kshitiz Ranjan |
| 6 | Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and Dinesh Kumar Unni Krishnan |
| 7 | Forecasting Demand for Food at Apollo Hospitals | Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unni Krishnan |
| 8 | Fantasy Sports: A Game of Skill or Chance | Dinesh Kumar Unni Krishnan, Shailaja Grover and Sharada Sringeswara |
| 9 | Procter & Gamble India: Gap in the Product Portfolio? | Seema Gupta, Kanchan Mishra and Ashish Maheshwari |
| 10 | The Saffola Journey | Rochna Poddar and Srinivas Prakhya |
| 11 | Coats Indonesia: Leadership Challenges in an Unfamiliar Culture | Abhoy K Ojha and Arun Bansal |
| 12 | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and Dinesh Kumar Unni Krishnan |
| 13 | Shodh - Market Research for Economy Housing (A) | Avinash G Mulky |
| 14 | Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | Ami Shah and Dinesh Kumar Unni Krishnan |
| 15 | LGBTQ+ Inclusion at ThoughtWorks, India | Debolina Dutta and Vasanthi Srinivasan |
| 16 | Amber by Infeedo: The CEO's Virtual Assistant Revolutionizing Employee Engagement | Debolina Dutta |
| 17 | Gray to Green Transition - The Sustainability Journey of Dalmia Cement | Haritha Saranga and Sirish Kumar Gouda |
| 18 | Sensory Branding: Oreo in the Indian Context | S Ramesh Kumar, Nalin Goel and Gireesh Gera |
| 19 | Testing Marketing Hypotheses at WSES | Dinesh Kumar Unni Krishnan |
| 20 | Asian Paints Limited: Painting History | J Ramachandran and Jalaj Garg |
| 21 | A Dean's Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra and Dinesh Kumar Unni Krishnan |
| 22 | Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech | Giriraj A and Dinesh Kumar Unni Krishnan |
| 23 | Volkswagen in India | Seema Gupta |
| 24 | ITC LTD.: Toward a Triple Bottom Line Performance | Abhoy K Ojha |
| 25 | Apollo Hospitals: Differentiation through Hospitality | Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unni Krishnan |
| 26 | Mindtree Limited: Hostile Acquisition | J Ramchandran and Srestha Dutta |
| 27 | Exceed: Improving Productivity and Reliability in Delivery of Software Solutions | B Mahadevan and Sivakumar S |
| 28 | Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior | S Ramesh Kumar and Mithun Sivagurunathan |
| 29 | ServiceMandi: Corporate Entrepreneurship at Ashok Leyland | K Kumar and Praveen Sasidharan |
| 30 | Bosch Group in India: Transition to a Transnational Organization | Abhoy K Ojha |
| 31 | The Industry Dilemma: Allow Ethical Moonlighting Or Lose To Gig Working? | Abhishek Sahu and Debolina Dutta |
| 32 | DOSA KING: A STANDARDIZED MASALA DOSA FOR EVERY INDIAN | Dinesh Kumar Unni Krishnan |
| 33 | GHCL: Navigating the Pandemic | Debolina Dutta |
| 34 | Era of Quality at the Akshaya Patra Foundation | Srujana H M, Haritha Saranga and Dinesh Kumar Unni Krishnan |
| 35 | Akshaya Patra Vrindavan: Operations and Resources Planning for a Mega Kitchen | Kiran K and Anshuman Tripathy |
| 36 | Kudremukh Iron Ore Company Ltd: The Sun Sets on Its Mining Operations | DVR Seshadri and K N Murthy |
| 37 | Alibaba - Building a Social Sustainability Ecosystem for E-commerce | Haritha Saranga and Yanghua Huang |
| 38 | Combating the Yoga Guru: Dabur's Dilemma | Manaswini Bhalla, Koustav Dey and Pulkit Aggarwal |
| 39 | Now You See It, Now You Do Not: The Case Of Jet Airways And Its Accounting Policies | Padmini Srinivasan |
| 40 | Capability Development For Growth: Leverage Strengths or Build Competencies at VA Tech Wabag? | Debolina Dutta and Rajesh G S |
| 41 | Delhivery: Leveraging the Platform | R Srinivasan, Sreecharan Rachakonda and Raj Kovid KR |
| 42 | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala |
| 43 | XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context | S Ramesh Kumar and Kasturi Baral |
| 44 | Enhancing Visitor Experience at ISKCON Using Text Analytics | R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unni Krishnan |
Cases that sold more than 1000 copies in 2022
|
S.No. |
Case Title |
Authors |
|
1 |
Customer Analytics at Bigbasket - Product Recommendations |
Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer, Dinesh Kumar Unnikrishnan |
|
2 |
Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food |
Raman Narasimhan; Amardeep Sibia; Shirsha Ray Chaudhuri; S.R. Vigneshwaran; Dinesh Kumar Unnikrishnan |
|
3 |
The Saffola Journey |
Srinivas Prakhya; Rochna Poddar |
|
4 |
HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege |
Rahul Kumar; Dinesh Kumar Unnikrishnan |
|
5 |
Coats Indonesia: Leadership Challenges in an Unfamiliar Culture |
Abhoy Ojha; Arun Bansal |
|
6 |
Procter & Gamble India: Gap in the Product Portfolio? |
Seema Gupta; Kanchan Mishra; Ashish Maheshwari |
|
7 |
Bosch Group in India: Transition to a Transnational Organization |
Abhoy Ojha |
|
8 |
Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior |
S. Ramesh Kumar; Mithun Sivagurunathan |
|
9 |
Shodh - Market Research for Economy Housing (A) |
Avinash G Mulky |
|
10 |
Now You See It, Now You Do Not: The Case Of Jet Airways And Its Accounting Policies |
Padmini Srinivasan |
|
11 |
GHCL: Navigating the Pandemic |
Debolina Dutta |
|
12 |
Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms |
Nandini Seth; Manupriya Agrawal; Manaranjan Pradhan; Dinesh Kumar Unnikrishnan |
|
13 |
Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics |
Debolina Dutta; Sushanta Mishra; Matthew J. Manimala |
|
14 |
Gray to Green Transition - The Sustainability Journey of Dalmia Cement |
Haritha Saranga; Sirish Kumar Gouda |
|
15 |
Ace Designers - Competing Through Process Improvement |
Haritha Saranga; Rupali Kaul; Krishnan Anand |
|
16 |
Package Pricing at Mission Hospital |
Sriram TK; Shailaja Grover; Satyabala Hariharan; Dinesh Kumar Unnikrishnan |
|
17 |
Breaking Barriers: Micro-Mortgage Analytics |
Jitendra Rudravaram; Naveen Bhansali; Swetha Murthy; Sutirtha Roy; Unnikrishnan Dinesh Kumar |
|
18 |
Pricing of players in the Indian Premier League |
Unnikrishnan Dinesh Kumar; Kshitiz Ranjan |
|
19 |
Retail Credit Scoring for Auto Finance Limited |
Sujoy Roychowdhury; Srinivas Prakhya |
|
20 |
A Dean's Dilemma: Selection of Students for the MBA Program |
Dhimant Ganatra; Dinesh Kumar Unnikrishnan |
|
21 |
Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech |
Giriraj A; Dinesh Kumar Unnikrishnan |
|
22 |
Customer Analytics at Flipkart.Com |
Naveen Bhansali; Jitendra Rudravaram; Shailaja Grover; Dinesh Kumar Unnikrishnan |
|
23 |
Testing Marketing Hypotheses at WSES |
Dinesh Kumar Unnikrishnan |
|
24 |
Forecasting Demand for Food at Apollo Hospitals |
Sujoy Roychowdhury; Alok Shrivastava; Dinesh Kumar Unnikrishnan |
|
25 |
Markdown Optimization for an Indian Apparel Retailer |
Deepak George; Karthik Kuram; Ramalakshmi Subramanian; Sumad Singh; Dinesh Kumar Unnikrishnan |
|
26 |
Sattva eTech: Managing Uncertainties in the Project Network |
Tarun Jain; Jishnu Hazra |
|
27 |
Nielsen: Market Research for Pantene |
Seema Gupta |
|
28 |
Volkswagen in India |
Seema Gupta |
|
29 |
Amber by Infeedo: The CEO's Virtual Assistant Revolutionizing Employee Engagement |
Debolina Dutta |
|
30 |
Zomato Gold: Platform Overreach |
R. Srinivasan; Sandeep Lakshmipathy; Pramoth Joseph |
Cases that sold more than 1000 copies in 2021
| Sl.No. | Case Name | Authors |
| 1 | Customer Analytics at Bigbasket - Product Recommendations | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and U Dinesh Kumar |
| 2 | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and U Dinesh Kumar |
| 3 | A Dean's Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra and U Dinesh Kumar |
| 4 | Procter & Gamble India: Gap in the Product Portfolio? | Seema Gupta, Kanchan Mishra and Ashish Maheshwari |
| 5 | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | Kumar Rahul and U Dinesh Kumar |
| 6 | The Saffola Journey | Rochna Poddar and Srinivas Prakhya |
| 7 | Shodh - Market Research for Economy Housing (A) | Avinash G Mulky |
| 8 | Bosch Group in India: Transition to a Transnational Organization | Abhoy K Ojha |
| 9 | Behavioral Drivers of Brand Equity - Head & Shoulders in India | Loveneet Tyagi and S Ramesh Kumar |
| 10 | Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech | Giriraj A and U Dinesh Kumar |
| 11 | Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and U Dinesh Kumar |
| 12 | Nielsen: Market Research for Pantene | Seema Gupta |
| 13 | Package Pricing at Mission Hospital | Sriram T K, Shailaja Grover, Satyabala Hariharan and U Dinesh Kumar |
| 14 | Coats Indonesia: Leadership Challenges in an Unfamiliar Culture | Abhoy K Ojha and Arun Bansal |
| 15 | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala |
| 16 | Alibaba - Building a Social Sustainability Ecosystem for E-commerce | Haritha Saranga and Yanghua Huang |
| 17 | Forecasting Demand for Food at Apollo Hospitals | Sujoy Roychowdhury, Alok Shrivastava and U Dinesh Kumar |
| 18 | Era of Quality at the Akshaya Patra Foundation | Srujana H M, Haritha Saranga and U Dinesh Kumar |
| 19 | XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context | S Ramesh Kumar and Kasturi Baral |
| 20 | ITC Ltd.: towards a triple bottom-line performance | Abhoy K Ojha |
| 21 | Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | Ami Shah and U Dinesh Kumar |
| 22 | Testing Marketing Hypotheses at WSES | U Dinesh Kumar |
| 23 | Enhancing Visitor Experience at ISKCON Using Text Analytics | R Vinodhini, S R Vigneshwaran and U Dinesh Kumar |
| 24 | Resource Planning at Akshaya Patra, Vasanthapura | Anshuman Tripathy and Kiran K |
| 25 | Retail Credit Scoring for Auto Finance Limited | Sujoy Roychowdhury and Srinivas Prakhya |
| 26 | Volkswagen in India | Seema Gupta |
Cases that sold more than 1000 copies in 2020
| No. | Case Name | Authors |
| 1 | Customer Analytics at Bigbasket - Product Recommendations | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and U Dinesh Kumar |
| 2 | The Saffola Journey | Rochna Poddar and Srinivas Prakhya |
| 3 | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and U Dinesh Kumar |
| 4 | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | Kumar Rahul and U Dinesh Kumar |
| 5 | Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and U Dinesh Kumar |
| 6 | Alibaba - Building a Social Sustainability Ecosystem for E-commerce | Haritha Saranga and Yanghua Huang |
| 7 | Nielsen: Market Research for Pantene | Seema Gupta |
| 8 | ITC LTD.: Toward a Triple Bottom Line Performance | Abhoy K Ojha |
| 9 | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala |
| 10 | Package Pricing at Mission Hospital | Sriram T K, Shailaja Grover, Satyabala Hariharan and U Dinesh Kumar |
| 11 | A Dean's Dilemma: Selection of Students for the MBA Program | Dhimant Ganatra and U Dinesh Kumar |
| 12 | Resource Planning at Akshaya Patra, Vasanthapura | Anshuman Tripathy and Kiran K |
| 13 | Behavioral Drivers of Brand Equity - Head & Shoulders in India | Loveneet Tyagi and S Ramesh Kumar |
| 14 | Volkswagen in India | Seema Gupta |
| 15 | Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | Ami Shah and U Dinesh Kumar |
| 16 | Procter & Gamble India: Gap in the Product Portfolio? | Seema Gupta, Kanchan Mishra and Ashish Maheshwari |
| 17 | Sensory Branding: Oreo in the Indian Context | S Ramesh Kumar, Nalin Goel and Gireesh Gera |
| 18 | Era of Quality at the Akshaya Patra Foundation | Srujana H M, Haritha Saranga and U Dinesh Kumar |
| 19 | Shodh - Market Research for Economy Housing (A) | Avinash G Mulky |
| 20 | Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior | S Ramesh Kumar, and Mithun Sivagurunathan |
| 21 | Forecasting Demand for Food at Apollo Hospitals | Sujoy Roychowdhury, Alok Shrivastava, and U Dinesh Kumar |
| 22 | XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context | S Ramesh Kumar and Kasturi Baral |
Publication and Sale Information
Case teaching is an essential element of pedagogy followed at IIMB. Faculty members of IIMB not only teach using cases, but also write cases so that their teaching is conceptually sound, academically rigorous and contextually relevant. More than 200 of these cases have been published by Harvard Business Publishing for Education (HBPE) https://hbsp.harvard.edu/educator/. These cases are used by several management institutions in India and abroad. Each of these cases is accompanied by a Teaching Note and undergoes a double-blind peer review before publication.
The table below presents the publication and sale information for IIMB-HBPE cases:
|
Year |
Opening number of IIMB cases on HBPE site |
Number of new IIMB cases added to HBPE collection |
Total number of IIMB cases sold through HBPE |
|
2023-24 |
269 |
23 |
1,53,759* |
|
2022-23 |
254 |
15 |
1,18,654* |
|
2021-22 |
220 |
34 |
1,06,769 |
|
2020-21 |
201 |
19 |
85,351 |
|
2019-20 |
175 |
26 |
75,057 |
|
2018-19 |
141 |
34 |
67,604 |
|
2017-18 |
125 |
16 |
- |
|
2016-17 |
97 |
28 |
- |
*Jan – Dec 2023