02 December, 2020, Bengaluru: Professor Jishnu Hazra, Airbus Chair in Supply Chain Management and faculty in the Production & Operations Management area of IIM Bangalore, will present a paper titled, ‘Illegal Content Monitoring on Social Platforms’, co-authored with Professor Tarun Jain, faculty of the Production & Operations Management area of IIMB, and Professor T.C. Edwin Cheng, Dean, Faculty of Business, The Hong Kong Polytechnic University, on December 08 (Tuesday), 2020, from 05.00 pm to 05.30 pm, as part of the IIMB Chair of Excellence and Endowed Chair Seminar Series.
Please note:
Seminar Link: https://iim-b.zoom.us/j/91326236839;
ID: 913 2623 6839;
Passcode: 089244.
Abstract of paper: Illegal content uploads on social platforms have grown rapidly in recent years. While previous research has studied various enforcement efforts to remove illegal content, this paper considers such enforcement efforts in the setting where the content is sold through a platform firm. Furthermore, the research considers the situation in which along with the subscription-based legal content on the platform, there is free illegal content that may generate revenue through advertisements for the platform. Specifically, the research analyzes three scenarios of illegal content monitoring: first, only the content developer monitors; second, only the platform firm monitors, and thirdly, both the content developer and platform firm monitor the illegal content. The finding is: under certain conditions, it is beneficial for the platform firm to exert a higher monitoring effort than the content developer even though the former may gain advertisement revenue through the display of illegal content. In addition, while it is expected that the content developer’s profit is highest when only it exerts the monitoring effort, it is observed that the scenario where both players exert monitoring efforts, results in a win-win situation.
02 December, 2020, Bengaluru: Professor Jishnu Hazra, Airbus Chair in Supply Chain Management and faculty in the Production & Operations Management area of IIM Bangalore, will present a paper titled, ‘Illegal Content Monitoring on Social Platforms’, co-authored with Professor Tarun Jain, faculty of the Production & Operations Management area of IIMB, and Professor T.C. Edwin Cheng, Dean, Faculty of Business, The Hong Kong Polytechnic University, on December 08 (Tuesday), 2020, from 05.00 pm to 05.30 pm, as part of the IIMB Chair of Excellence and Endowed Chair Seminar Series.
Please note:
Seminar Link: https://iim-b.zoom.us/j/91326236839;
ID: 913 2623 6839;
Passcode: 089244.
Abstract of paper: Illegal content uploads on social platforms have grown rapidly in recent years. While previous research has studied various enforcement efforts to remove illegal content, this paper considers such enforcement efforts in the setting where the content is sold through a platform firm. Furthermore, the research considers the situation in which along with the subscription-based legal content on the platform, there is free illegal content that may generate revenue through advertisements for the platform. Specifically, the research analyzes three scenarios of illegal content monitoring: first, only the content developer monitors; second, only the platform firm monitors, and thirdly, both the content developer and platform firm monitor the illegal content. The finding is: under certain conditions, it is beneficial for the platform firm to exert a higher monitoring effort than the content developer even though the former may gain advertisement revenue through the display of illegal content. In addition, while it is expected that the content developer’s profit is highest when only it exerts the monitoring effort, it is observed that the scenario where both players exert monitoring efforts, results in a win-win situation.