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Prof. G Shainesh leads discussion on Marketing insights and disruptions in business models in the 21st episode of the ‘IIMB Podcast Series’

The professor of Marketing discusses his co-authored book ‘Marketing Management’

22 November, 2022, Bengaluru: In the 21st episode of the ‘IIMB Podcast Series’, Prof. G Shainesh, faculty in the Marketing area and Chairperson, Executive Education Programmes as well as Initiatives on Consumer Insights, discussed his co-authored book ‘Marketing Management’, with Prof. Philip Kotler, Kevin Keller, Alexander Chernev and Jagdish Sheth. 

'Marketing Management’ is a best-selling textbook by Philip Kotler. The Indian adaptation of the classic has been co-authored by Prof. G Shainesh.

The book, regarded as the bible of marketing, talks about the disruptions in industries and business models due to digitalization, globalization, growth in eCommerce, digital communication, the impact of social media, and the widespread use of Data Analytics and Artificial Intelligence. The talk gave insights into the various aspects of digital marketing – from its evolution to the way forward.

The IIMB Podcast Series is conducted jointly by the Communications Office and the Student Media Cell of IIM Bangalore. It is a platform to discuss the latest business, economic, management and social issues that are relevant. The Podcast Series witnesses IIM Bangalore fraternity, that is, the faculty members, alumni and students, who provide their insights and perspectives on the topics and issues that surround us.

Prof. Shainesh’s research and teaching focus on CRM, Services Marketing and Service Innovations. He has worked for several organizations in the public, the non-profit and the corporate sectors, including telecom, software, engineering and service firms, both as an advisor and as a seminar leader. He has co-authored books, has had his papers published in prestigious journals and has received several awards. He is Editor-in-Chief of the Journal of Indian Business Research (JIBR), an Emerald (UK) publication.

Listen to the podcast on SoundCloud: bit.ly/3ABepLn

Listen to the podcast on Spotify: bit.ly/3UZZXoj

Listen to the podcast on Apple Podcasts: bit.ly/3UYoLwS