Saket Dugar, Abhishek Singhal and Partha Rao took part in competition that had 2150 teams from 881 B-schools and 16 firms across 89 countries
27 December, 2018, Bengaluru: A team from IIM Bangalore called ‘Autobots’, comprising Saket Dugar, Abhishek Singhal and Partha Rao, all students of the 2018-19 batch of the Executive Post Graduate Programme in Management (EPGP), has won the third place in the finals of the Global Marketing Competition, organized by ESIC Business & Marketing School of Spain, held in Madrid, in December 2018.
The competition included 2150 teams from 881 educational institutes and 16 companies, spanning 89 countries. The IIMB team members won a sponsored trip to Spain once they entered the finals.
In the competition, the team had an online simulator which took into account consumer behavior in the global market. The team, as an automobile company, had to maximize profits in this simulator.
Describing their journey of the contest, one of the IIMB team members, Partha Rao, said: “The competition consisted of an online simulator in which we had to participate as an automobile company and maximize our profits in three markets – North America, Northern Europe and Southern Europe. We made it to the semi-finals, competing with six other teams to enter the finals, which were held in Madrid in December.”
The IIMB team reached Spain on December 10, after which they had to prepare a presentation on the executive decisions taken in the semi-finals. The team decided that they were going to present as CEOs and not as competitors and the presentations were made the next day. As the IIMB team was ‘Grupo Uno’ or Group One, it was the first team to make the presentation in front of an esteemed panel of C-level executives and professors. The presentation was interactive and was followed by a short interview with a local Spanish newspaper.
The EPGP is an intensive one-year, full-time programme designed to enhance skills and capabilities essential for responsible positions at senior management levels. Challenging and globally oriented, the objective of this programme is to produce future leaders who can handle the dynamic corporate environment.
Saket Dugar, Abhishek Singhal and Partha Rao took part in competition that had 2150 teams from 881 B-schools and 16 firms across 89 countries
27 December, 2018, Bengaluru: A team from IIM Bangalore called ‘Autobots’, comprising Saket Dugar, Abhishek Singhal and Partha Rao, all students of the 2018-19 batch of the Executive Post Graduate Programme in Management (EPGP), has won the third place in the finals of the Global Marketing Competition, organized by ESIC Business & Marketing School of Spain, held in Madrid, in December 2018.
The competition included 2150 teams from 881 educational institutes and 16 companies, spanning 89 countries. The IIMB team members won a sponsored trip to Spain once they entered the finals.
In the competition, the team had an online simulator which took into account consumer behavior in the global market. The team, as an automobile company, had to maximize profits in this simulator.
Describing their journey of the contest, one of the IIMB team members, Partha Rao, said: “The competition consisted of an online simulator in which we had to participate as an automobile company and maximize our profits in three markets – North America, Northern Europe and Southern Europe. We made it to the semi-finals, competing with six other teams to enter the finals, which were held in Madrid in December.”
The IIMB team reached Spain on December 10, after which they had to prepare a presentation on the executive decisions taken in the semi-finals. The team decided that they were going to present as CEOs and not as competitors and the presentations were made the next day. As the IIMB team was ‘Grupo Uno’ or Group One, it was the first team to make the presentation in front of an esteemed panel of C-level executives and professors. The presentation was interactive and was followed by a short interview with a local Spanish newspaper.
The EPGP is an intensive one-year, full-time programme designed to enhance skills and capabilities essential for responsible positions at senior management levels. Challenging and globally oriented, the objective of this programme is to produce future leaders who can handle the dynamic corporate environment.