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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Faculty
Arpita Pandey

Connect with Faculty

Arpita
Pandey

Assistant Professor
Marketing
IIMB Young Faculty Research Chair
arpita.pandey@iimb.ac.in

Arpita Pandey is an Assistant Professor in Marketing at IIM Bangalore. She completed her PhD in the Marketing Area from IIM Ahmedabad. Her research interests are in digital marketing, advertising, and consumer behavior. Her thesis explores questions of consumer behaviour in the domain of online cause related marketing. Her dissertation received the best thesis award at IIMA. Prior to joining the PhD program at IIMA, Arpita worked for 2 years in Accenture Management Consulting. She completed her MBA from IIT Kanpur where she was awarded the S N Mittal Gold Medal for all round excellence in the graduating batch. 

Additional Information

RESEARCH INTERESTS: 

Digital Marketing, Advertising, Cause-Related Marketing, Consumer Behaviour and Psychology

 

JOURNAL PUBLICATIONS

  • "To go or to let it go: A regulatory focus perspective on service bundle consumption", in Journal of Service Research (ABDC A*) (Forthcoming) (Co-authored)

  • “Past imperfect or present perfect: How dynamic ranks influence consumer perceptions”, in NA – Advances in Consumer Research Volume 48, eds. Jen Argo, Tina Lowrey, Hope Schau, Paris: Association for Consumer Research, 2020 (ABDC B) (Co-authored)

  • PhD, Marketing, Indian Institute of Management Ahmedabad

  • MBA, Indian Institute of Technology Kanpur

  • B.Tech. Harcourt Butler Technological Institute