IIMB Management Review

Journal of Indian Institute of Management Bangalore

A Road Map to Innovation and Intrapreneurship for Sustainable Competitive Advantage

Prof. D V R Seshadri, A Tripathy, T Mukherjee and Bimlendra Jha
2004
Working Paper No
229
Body

This paper describes the lessons learnt by Tata Steel, one of India's largest and most respected companies, to foster innovation and corporate intrapreneurship, as part of its efforts to reinvent the company. The company has been able to leverage the creativity of its workforce and transform its employees into effective co-creators of the reinvented company. The results have been spectacular. The company has emerged as one of the top steel manufacturers in the world.

Key words
Road Map
WP_IIMB_229.pdf (203.56 KB)

A Road Map to Innovation and Intrapreneurship for Sustainable Competitive Advantage

Author(s) Name: Prof. D V R Seshadri, A Tripathy, T Mukherjee and Bimlendra Jha, 2004
Working Paper No : 229
Abstract:

This paper describes the lessons learnt by Tata Steel, one of India's largest and most respected companies, to foster innovation and corporate intrapreneurship, as part of its efforts to reinvent the company. The company has been able to leverage the creativity of its workforce and transform its employees into effective co-creators of the reinvented company. The results have been spectacular. The company has emerged as one of the top steel manufacturers in the world.

Keywords: Road Map
WP_IIMB_229.pdf (203.56 KB)