Creating Successful New Products: Challenges for Indian Industry
Prof. Rishikesha T Krishnan and Ganesh N Prabhu
1999
Working Paper No
136
Body
In the increasingly competitive environment in India, the development and launch of new products have become an important competitive tool. In a crowded marketplace, there is greater need for differentiation; in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations.
Key words
competitive environment
WP.IIMB_.136.pdf
(2.49 MB)
Creating Successful New Products: Challenges for Indian Industry
Author(s) Name: Prof. Rishikesha T Krishnan and Ganesh N Prabhu, 1999
Working Paper No : 136
Abstract:
In the increasingly competitive environment in India, the development and launch of new products have become an important competitive tool. In a crowded marketplace, there is greater need for differentiation; in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations.
Keywords: competitive environment
WP.IIMB_.136.pdf
(2.49 MB)