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To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Creating Successful New Products: Challenges for Indian Industry

Prof. Rishikesha T Krishnan and Ganesh N Prabhu
1999
Working Paper No
136
Body

In the increasingly competitive environment in India, the development and launch of new products have become an important competitive tool. In a crowded marketplace, there is greater need for differentiation; in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations.

Key words
competitive environment
WP.IIMB_.136.pdf (2.49 MB)

Creating Successful New Products: Challenges for Indian Industry

Author(s) Name: Prof. Rishikesha T Krishnan and Ganesh N Prabhu, 1999
Working Paper No : 136
Abstract:

In the increasingly competitive environment in India, the development and launch of new products have become an important competitive tool. In a crowded marketplace, there is greater need for differentiation; in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations.

Keywords: competitive environment
WP.IIMB_.136.pdf (2.49 MB)