Abstract:

• This paper looks at the microfoundations of product development capabilities in the context of Indian auto component industry and how they bring about firm level competitive advantage.
• The research was conducted using primary and secondary data collected during 2002-2011 period, the latter part of which coincided with global economic meltdown and subsequently saw increased interest in the Indian market by global automakers.
• This created a natural setting wherein, the value of internal firm level resources was tested by the changing external environment.
• The study findings show that certain resource configurations facilitate competitive advantage during particular periods of time, while others do not.
• The research also demonstrates that while interactions of various product development resource factors matter significantly in providing competitive advantage, in isolation, these resources do not matter.

Authors’ Names: Haritha Saranga, Rejie George, Judith Beine and Ulli Arnold

Journal Name: Journal of Business Research

Publication Details: Volume 85, April 2018, Pages 32–50

URL: https://www.sciencedirect.com/science/article/pii/S0148296317304915