IIMB Management Review

Journal of Indian Institute of Management Bangalore

Abstract : The virtually bloodless revolutions of 1989 in Eastern Europe have understandably given rise to a rich complex spectrum of controversy and debate among reformers and specialists in both East and West on the problems and prospects surrounding th

Prof. Ramnath Narayanswamy
1993
Working Paper No
27
Body

Abstract : In this paper, an attempt is made to outline some of the consequences of the process of globalisation in Indian industry as a result of the transition to markets in Eastern Europe. India's decision to join the mainstream has come at a time which could not have been less opportune. The necessity for entering into strategic alliances to enter East European markets is highlighted as also the need for a concerted effort to systematically accquire, collate and process information necessary to translate company objectives into reality.

wp.iimb_.27.pdf (2.29 MB)

Abstract : The virtually bloodless revolutions of 1989 in Eastern Europe have understandably given rise to a rich complex spectrum of controversy and debate among reformers and specialists in both East and West on the problems and prospects surrounding th

Author(s) Name: Prof. Ramnath Narayanswamy, 1993
Working Paper No : 27
Abstract:

Abstract : In this paper, an attempt is made to outline some of the consequences of the process of globalisation in Indian industry as a result of the transition to markets in Eastern Europe. India's decision to join the mainstream has come at a time which could not have been less opportune. The necessity for entering into strategic alliances to enter East European markets is highlighted as also the need for a concerted effort to systematically accquire, collate and process information necessary to translate company objectives into reality.

Keywords:
wp.iimb_.27.pdf (2.29 MB)