This paper presents a summary of relevant literature in the field of export market strategy. The author studies export market strategy under three headings. Under Determinants of Export Activity the author discusses Triggering of Internationalization, Psychic distance and Commitment. Under Marketing strategies: Interaction System, the author discusses three types of situations where the buyer and seller have to interact continuously and seller-buyer stability. Finally, the author discusses the influence tactics used in buyer-seller relations which have been studied under three dimensions, namely, need uncertainty, market uncertainty and transaction uncertainty.