Involvement with Experience: A Path to Brand Loyalty

Seema Gupta and Tanvi Gupta

Journal Name

Indore Management Journal

Journal Publication

others

Publication Year

2017

Journal Publications Functional Area

Marketing

Publication Date

Vol. 9, Issue 2, December 2017, Pg. 1-16

External Link

https://www.iimidr.ac.in/research-publications/indore-management-journal/curren…

Involvement with Experience: A Path to Brand Loyalty

Author(s) Name: Seema Gupta and Tanvi Gupta

Journal Name: Indore Management Journal

Volume: Vol. 9, Issue 2, December 2017, Pg. 1-16

Year of Publication: 2017

Abstract:

URL: https://www.iimidr.ac.in/research-publications/indore-management-journal/curren…