Teaching Cases
Here is the complete list of teaching cases authored by IIMB faculty and published by HBPE.
| S/N | Author’s Name | Case Title | Case No. | Year |
| 1 | Satyajit Roy and Haritha Saranga | SAAHAS ZERO WASTE: BREAKING THE SPELL OF FAST FASHION WITH CIRCULARITY | IM013B | 2024 |
| 2 | Manisha Rathi and Shankhadeep Banerjee | Ecosystem Development for Digital Public Goods: The Case of Jugalbandi | IM011B | 2024 |
| 3 | Rajarajan Rathina, Neha Rajput, Padmavati Sridhar, Lokesh Babu and Dinesh Kumar Unni Krishnan | Drishya AI Labs: Enhancing Alarm Intelligence Through Machine Learning | IM007B | 2024 |
| 4 | Upasna A. Agarwal, Vrinda Khattar, Rajiv Agarwal and Gopal Mahapatra | Devita Saraf and VU from the Top | IM005B | 2024 |
| 5 | Shankar Venkatagiri, Mohan Adhyam and Kanika Sood Sharma | Ganga Hospital: Building Culture | IM003B | 2024 |
| 6 | Debolina Dutta and Vasanthi Srinivasan | Thoughtworks: The Sisyphean Task of Getting Women Back to Work? | IM001B | 2024 |
| 7 | Shankar Venkatagiri, Mohan Adhyam and Kanika Sood Sharma | Ganga Hospital: Innovating with Scale | IMB997 | 2024 |
| 8 | Janhavi Raja and Dalhia Mani | Vahan Technologies: Enabling Blue-Collar Employment | IMB995 | 2024 |
| 9 | Satyajit Roy, Haritha Saranga and Jishnu Hazra | The Evolving Semiconductor Industry: Post-COVID Challenges for Automakers | IMB993 | 2024 |
| 10 | Srinivasan R and Satya Nandini A | DriveU: PLATFORM DESIGN | IMB991 | 2024 |
| 11 | Abhoy K Ojha | LeadSquared: Managing Rapid Growth and Global Expansion | IMB989 | 2023 |
| 12 | Srinivasan R, Pramoth Joseph and Sandeep Lakshmipathy | SatyuktTM: Platformization of AI in Agriculture | IMB987 | 2023 |
| 13 | Debolina Dutta and Biju Varkkey | ELGi Equipments: Revolutionizing Industrial Relations Through a Win-Win Strategy | IMB983 | 2023 |
| 14 | Abhoy K Ojha | Transport Solutions: TCS Helps its Transformation to an Agile Enterprise | IMB981 | 2023 |
| 15 | Amit Nigam and Shankhadeep Banerjee | redBus: Art and Science of Product Management | IMB979 | 2023 |
| 16 | Debolina Dutta | Metaverse and E-Learning at redBus: Challenges and Benefits | IMB977 | 2023 |
| 17 | Shankar Venkatagiri and Mohan Adhyam | Ganga Hospital: A Model for Growth | IMB975 | 2023 |
| 18 | Sankarshan Basu and Vibha Tripathi | Investment in Foreign Stock: A Cash Flow Analysis | IMB973 | 2023 |
| 19 | Smita Chaudhry and Ganesh Prabhu | Gram Oorja: Energy Access for Remote Rural India | IMB971 | 2023 |
| 20 | Tarun Jain | Sattva eTech: Supplier Selection for Component Sourcing | IMB967 | 2023 |
| 21 | Srinivasan R and Amar Saxena | Apollo Hospitals: The Journey of Digital Transformation | IMB965 | 2023 |
| 22 | G Sabarinathan | The Chennai Angels Network | IMB963 | 2023 |
| 23 | Sharada Sringeswara, Sreedevi Gattu, Haritha Saranga and Dinesh Kumar Unni Krishnan | Data Storytelling: What are the Alternatives to Crop Residue Burning in India? | IMB959 | 2023 |
| 24 | Debolina Dutta and Vasanthi Srinivasan | Allegis India - Enabling & Promoting Disability Inclusion | IMB957 | 2023 |
| 25 | Ranjani K S, Neeraj Pandey, Sumi Jha, Poonam Singh, Upasna A. Agarwal, Vivek Khanzode, Manoj Tiwari and Dinesh Kumar Unni Krishnan | Shri Ram Temple: A Fintech Solution for Large Scale Project | IMB955 | 2023 |
| 26 | Deepti Ganapathy, Jacqueline Gomes and Garima Dua | Net Zero to Net Hero - Can We Gross It? Part 2 | IMB953 | 2023 |
| 27 | Deepti Ganapathy, Jacqueline Gomes and Garima Dua | Net Zero to Net Hero - Can We Gross It? Part 1 | IMB951 | 2023 |
| 28 | Charu Rastogi, Srivardhini K. Jha and Rishikesha Krishnan T | Mylab Discovery Solutions: Innovating against all Odds | IMB949 | 2023 |
| 29 | Abhishek Sahu and Debolina Dutta | The Industry Dilemma: Allow Ethical Moonlighting Or Lose To Gig Working? | IMB947 | 2023 |
| 30 | Debolina Dutta and Chaitali Vedak | entomo - Enabling People Experience for the Digital World of Work | IMB945 | 2023 |
| 31 | Padmini Srinivasan and Gopal Mahapatra | Career at Crossroads (b) | IMB943 | 2023 |
| 32 | Padmini Srinivasan and Gopal Mahapatra | Career at Crossroads (a) | IMB941 | 2023 |
| 33 | Srinivasan R, Satya Nandini A and Srividya V | KNOLSKAPE: Transforming Learning Dynamics | IMB939 | 2023 |
| 34 | Haritha Saranga and Shailaja Grover | Shawls or Stoles? Resource Optimization Problem at Looms of Ladakh | IMB935 | 2022 |
| 35 | Anshuman Tripathy, Avani Mishra and Shlok Sangoi | Akshaya Patra: The Covid-19 Pandemic and Thereafter | IMB933 | 2022 |
| 36 | Debolina Dutta | dotin: Color me a talent! | IMB931 | 2022 |
| 37 | Debolina Dutta | FirstConnect Solutions - Gig Working to Solve the Leaking Bucket | IMB927 | 2022 |
| 38 | Ludvig Levasseur and Jacqueline Gomes | Pridebites: Roles and Decisions of Entrepreneurs and Investors | IMB925 | 2022 |
| 39 | Sourav Mukherji and Gopal Mahapatra | HR Facilitator at IOCL: Reviving Human Touch | IMB923 | 2022 |
| 40 | Debolina Dutta and Vasanthi Srinivasan | LGBTQ+ Inclusion at ThoughtWorks, India | IMB921 | 2022 |
| 41 | Kshitij Saxena, Medhavi Chandra, Ankush Kochhar and Suresh Bhagavatula | Naukri.Com (B): Corporate Venture Capital in India | IMB919 | 2022 |
| 42 | Kshitij Saxena, Medhavi Chandra, Ankush Kochhar and Suresh Bhagavatula | Naukri.Com (A): The Business of Internet in India | IMB917 | 2022 |
| 43 | Haritha Saranga and Aman Chheda | Business Excellence Through Process Improvement – The Godrej Appliances Division (B) | IMB 915 | 2021 |
| 44 | Haritha Saranga and Aman Chheda | Business Excellence Through Process Improvement – The Godrej Appliances Division (A) | IMB 913 | 2021 |
| 45 | Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula | MEESHO (C): EMPOWERING INDIA’S WOMEN ENTREPRENEURS | IMB 911 | 2021 |
| 46 | Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula | MEESHO (B): TECHNOLOGY ENABLEMENT OF SMALL RETAILERS | IMB 909 | 2021 |
| 47 | Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula | MEESHO (A): EXPLORING HYPERLOCAL FASHION | IMB 907 | 2021 |
| 48 | Karthika A S and Srinivasan R | Digital Disruption at The Vikatan Group: A Case of Adaptation and Strategic Persistence | IMB 905 | 2021 |
| 49 | Deepti Ganapathy and Jacqueline Gomes | Boeing’s 737 Max 8 – A Stalled Communication Take-Off? | IMB 903 | 2021 |
| 50 | Natasha Bhide and M S Sriram | CreditAccess Grameen: Mission Possible? | IMB 887-888 | 2021 |
| 51 | Rajalaxmi Kamath and Vinay Reddy Venumuddala | Software and/or Data: Dilemmas in an AI Research Lab of an Indian It Organization | IMB 889-890 | 2021 |
| 52 | Debolina Dutta and Anupama Kondayya | Makemytrip and Goibibo Merger: Minimum People Disruption for Maximum Customer Advantage | IMB 891-892 | 2021 |
| 53 | Haritha Saranga and Shashikant Kumawat | Ecofriendly Solution to Crop Residue Burning | IMB 893-894-895-896 | 2021 |
| 54 | J. Ramachanran, Savithran Ramesh and Parita Shah | Motherson Sumi Systems Limited: Rewiring the Ownership Structure | IMB 897-898 | 2021 |
| 55 | J. Ramachandran, Savithran Ramesh and K.S. Manikandan | The House of Tata: Governance Challenges (A) | IMB 899-900 | 2021 |
| 56 | J. Ramachandran, Savithran Ramesh and K.S. Manikandan | The House of Tata: Governance Challenges (B) | IMB 901-900 | 2021 |
| 57 | J Ramachandran, K S Manikandan and Savithran Ramesh | ITC Limited: Nation First | IMB 885 | 2021 |
| 58 | Debolina Dutta | GHCL: Navigating the Pandemic | IMB 883 | 2021 |
| 59 | Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, Dinesh Kumar Unni Krishnan | Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms | IMB 879 | 2021 |
| 60 | Debolina Dutta | EY People Advisory Services: Challenges of Enabling Global Mobility (B) | IMB 873 | 2021 |
| 61 | Debolina Dutta | EY People Advisory Services: Challenges of Enabling Global Mobility (A) | IMB 871 | 2021 |
| 62 | Sourav Mukherji | GoSports: Developing Sports Talent to Create Role Models | IMB 877 | 2021 |
| 63 | Asha Vishwanathan, Kaushik Prasanna Raju, Khanij Kumar S G, Lakshmi Krishna, Naveen Kamat and Dinesh Kumar Unni Krishnan | Leveraging Artificial Intelligence in a Skilling Ecosystem | IMB 875 | 2021 |
| 64 | Shankar Venkatagiri | udaan Capital: Building Resilience | IMB 869 | 2021 |
| 65 | Anshuman Tripathy, Aman Agarwal and Siddharth Gupta | Amagi - Pioneering Cloud Transformation in Broadcasting | IMB 867 | 2021 |
| 66 | Anshuman Tripathy, Amrit S and Vanathi M | Thulasi Pharmacy: Riding the Digitalization Wave to Omnichannel Retailing | IMB 865 | 2021 |
| 67 | Deepa Iyer and Suresh Bhagavatula | Freshworld: Marrying The Art of Street Vending With The Science of Modern Retail | IMB 863 | 2021 |
| 68 | Sreelata Jonnalagedda and B Mahadevan | Redesigning Tea Auctions in India | IMB 853 | 2021 |
| 69 | Rahul De and Neena Pandey | The Question of Net Neutrality | IMB 859 | 2021 |
| 70 | K Kumar and Praveen Sasidharan | ServiceMandi: Corporate Entrepreneurship at Ashok Leyland | IMB 861 | 2021 |
| 71 | Debolina Dutta | Amber by Infeedo: The Ceo's Virtual Assistant Revolutionizing Employee Engagement | IMB 851 | 2021 |
| 72 | Gopal Naik and Gopi Sankar Gopikuttan | Totgars’ Co-Operative Sale Society Dovetailing Business to Meet Members’ Needs | IMB 855 | 2021 |
| 73 | Debolina Dutta and Rajesh G S | Capability Development for Growth: Leverage Strengths or Build Competencies at Va Tech Wabag? | IMB 857 | 2021 |
| 74 | Anshuman Tripathy, Pranav Guglani and Abhijit S Pulimootil | Intartic: Riding the IoT Wave to A Service Model | IMB 841 | 2020 |
| 75 | Haritha Saranga and Sirish Kumar Gouda | Gray to Green Transition – The Sustainability Journey of Dalmia Cement | IMB 845 | 2020 |
| 76 | J Ramachandran and Savithran Ramesh | Sun Pharmaceutical Industries Limited: Disclosure Practices | IMB 847 | 2020 |
| 77 | Nisheeta Bajaj and J Ramachandran | The Art of Living: Celebrating Life | IMB 849 | 2020 |
| 78 | Aviral Marwal, Gopal Naik and Dalhia Mani | The Saboo Foundation Model of Philanthropy: How a Self-Made Man Created Thousands More | IMB 843 | 2020 |
| 79 | J Ramachandran and Savithran Ramesh | Yes Bank Limited: Too Big to Fail? | IMB 837 | 2020 |
| 80 | B Mahadevan and Sivakumar S | Exceed: Improving Productivity and Reliability in Delivery of Software Solutions | IMB 833 | 2020 |
| 81 | Abhoy Ojha | GUS Education India: Preserving the Soul during Rapid Growth | IMB 831 | 2020 |
| 82 | Tarun Jain and Jishnu Hazra | SATTVA eTECH: Enhancing Component Sourcing Flexibility | IMB 827 | 2020 |
| 83 | J Ramchandran and Srestha Dutta | Mindtree Limited: Hostile Acquisition | IMB 825 | 2020 |
| 84 | Ramesh Kumar S | Healthy Snacking? Consumer Mindscape, Clutter of Brands, and an Ethnic Snack – Launching A New Brand in The Indian Context | IMB 823 | 2020 |
| 85 | Anshuman Tripathy and Arijit Ghosh | Biocon Research: Preparing for the Bio-Pharmaceutical Transition | IMB 807-808 | 2020 |
| 86 | R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph | Grab.in: Enabling Hyperlocal | IMB 809-810 | 2020 |
| 87 | R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph | Zomato™ Gold: Platform Overreach | IMB 811-812 | 2020 |
| 88 | Kiran K and Anshuman Tripathy | Akshaya Patra Vrindavan: Operations and Resources Planning for a Mega Kitchen | IMB 815-816-817-818 | 2020 |
| 89 | Aayushi Kalra, Shailaja Grover and Dinesh Kumar Unni Krishnan | Supply Chain Analytics to Manage Blood at VHS Blood Bank | IMB 819-820-821 | 2020 |
| 90 | G Ramesh and Stuti Goswami | Litchi, the Unlucky Fruit: What does the Evidence Say? | IMB 795-796 | 2020 |
| 91 | G Ramesh and V Raghunandhan | Force of Markets in Sports – Premier Football Leagues in India | IMB 797-798 | 2020 |
| 92 | Abhoy K Ojha and Arun Bansal | Coats Indonesia: Leadership Challenges in an Unfamiliar Culture | IMB 799-800 | 2020 |
| 93 | Rejie George and MS Sriram | Bank of Baroda: Governance Challenges in a Public-Sector Undertaking | IMB 801-802 | 2020 |
| 94 | Rejie George and MS Sriram | New Dawn at Bank of Baroda: Project Navoday | IMB 803-804 | 2020 |
| 95 | J Ramachandran and Diptiprakash Pradhan | Infosys Limited: Governance Imbroglio | IMB 805-806 | 2020 |
| 96 | Sourav Mukherji | Mahindra Financial Services: Restructuring for Growth | IMB 813-814 | 2020 |
| 97 | S Ramesh Kumar and Prashanth Parameswaran | Ethnic Branding in a Contemporary World: Soulfull Smoothix in The Indian context | IMB 783-784 | 2019 |
| 98 | V. Ravi Anshuman and Srijith Mohanan | Arthayantra: Ushering in a Digital Revolution in Personal Financial Advisory Services | IMB 785-786 | 2019 |
| 99 | Bharat Khanna, Nitin Bobba and Sai Yayavaram | Balaji Telefilms Limited | IMB 787-788 | 2019 |
| 100 | R Srinivasan, Sreecharan Rachakonda and Raj Kovid KR | Delhivery: Leveraging the Platform | IMB 789-790-791 | 2019 |
| 101 | Anshuman Tripathy, Nitish Kumar and Medha Sravani Boddeda | Paytm Mobile Payments: Will It Emerge as a Dominant Design in India? | IMB 793-794 | 2019 |
| 102 | Rajalaxmi Kamath and Nithya Joseph | Microfinance in India: A Tale of Two Models | IMB 773-774 | 2019 |
| 103 | Suresh Bhagavatula, Deepa Iyer and Menaka Rao | Saahas Zero Waste Solutions: Getting to a Product Market Fit While Cleaning up India | IMB 775-776 | 2019 |
| 104 | Haritha Saranga | Tele-Ophthalmology – Is This the Solution to India’s Rural Eye Care Problem? | IMB 777-778 | 2019 |
| 105 | Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and Dinesh Kumar Unni Krishnan | Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms | IMB 779-780 | 2019 |
| 106 | Dinesh Kumar Unni Krishnan, Shailaja Grover and Sharada Sringeswara | Fantasy Sports: A Game of Skill or Chance | IMB 781-782 | 2019 |
| 107 | Shitij Chohan, Shreya Raina and Pranav Garg | New Delhi Television | IMB 719-720 | 2019 |
| 108 | R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph | Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms | IMB 751-752 | 2019 |
| 109 | Jayanth Jayaram and Shankar Venkatagiri | Fiesta Gifts: Mending the Spending | IMB 761-762 | 2019 |
| 110 | Ritwik Banerjee, Nished Singhal, Chetan Subramanian and Menaka Rao | Predicting Inflation through Online Prices | IMB 763-764 | 2019 |
| 111 | R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unni Krishnan | Enhancing Visitor Experience at ISKCON Using Text Analytics | IMB 765-766-767 | 2019 |
| 112 | V. Ravi Anshuman and Srijith Mohanan | Shoestring Arbitrage with Stock Buy-backs | IMB 769-770 | 2019 |
| 113 | Tarun Jain and Jishnu Hazra | SATTVA eTECH: Contract Selection in Component Procurement | IMB 771-772 | 2019 |
| 114 | Sourav Mukherji and Bringi Dev | GNFC’s Neem Project: Creating the Blueprint for a Social Business | IMB 721-722 | 2019 |
| 115 | Pranav Garg and J Ramachandran | Hindustan Unilever Limited (A): Growing with India | IMB 739-740 | 2019 |
| 116 | Pranav Garg, Bidhi Kashyap and J Ramachandran | Hindustan Unilever Limited (B): Winning in many Indias | IMB 741-740 | 2019 |
| 117 | Pranav Garg, Bidhi Kashyap and J Ramachandran | Hindustan Unilever Limited (C): Boosting Growth in India | IMB 743-740 | 2019 |
| 118 | Anshuman Tripathy and Akshat Raj | The Akshaya Nidhi Foundation - in Aid of Akshaya Patra | IMB 745-746 | 2019 |
| 119 | Anshuman Tripathy and Prashant Chintapalli | Stellar Auto Ltd. | IMB 747-748 | 2019 |
| 120 | J Ramachandran and Jalaj Garg | Asian Paints Limited: Painting History | IMB 749-750 | 2019 |
| 121 | R Srinivasan, Raghunathan R, Sandeep Lakshmipathy, Pramoth Joseph and Padmavathi Koride | Faircent™: Powering P2P Lending Revolution | IMB 753-754-755 | 2019 |
| 122 | Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unni Krishnan | Using Markov Chain to Forecast Sales Booking | IMB 757-758-759 | 2019 |
| 123 | R Srinivasan, Sandeep Lakshmipathy and Padmavathi Koride | HackerEarth™ Open Innovation Management Platform | IMB 717-718 | 2018 |
| 124 | Purvi Tiwari, Shailaja Grover, Suhruta Kulkarni and Dinesh Kumar Unni Krishnan | Analytics Empowering Agriculture: Jayalaxmi Agro Tech | IMB 731-732-733 | 2018 |
| 125 | Giriraj A and Dinesh Kumar Unni Krishnan | Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech | IMB 735-736-737 | 2018 |
| 126 | G. Raghuram and Gopi Sankar G | AAI Bidding for Bhogapuram Airport: From Authority to Bidder | IMB 723-724 | 2018 |
| 127 | Ujjwal Tah and Rajalaxmi Kamath | Fiscal Reforms and Abandonment of Mines: The Case of Underground Copper Mines of Ghatsila, Jharkhand, India | IMB 725-726 | 2018 |
| 128 | G Sabarinathan and S. Ramakrishna Velamuri | Seedfund | IMB 727-728 | 2018 |
| 129 | Srivardhini K. Jha and Manna Sarah Jacob | Little Green Kid | IMB 729-730 | 2018 |
| 130 | Anshuman Tripathy, Anupam Sharma and Srividya Ganesan | Arvind Lifestyle Brands Limited: From Concept to Shelf | IMB 699-700 | 2018 |
| 131 | Amarpreet Singh Ghura and Ganesh N Prabhu | Arthakranti: Need for Strategy | IMB 701-702 | 2018 |
| 132 | Abhoy K Ojha | Hemas Holding PLC: Managing Leadership Transition in a Family Controlled Publicly Listed Firm | IMB 703-704 | 2018 |
| 133 | Srivardhini K. Jha, Menaka Rao and Shubhanshuk Sarkar | Rolocule Games: Negotiating the Mobile Gaming Wave | IMB 705-706 | 2018 |
| 134 | Dharmendra Hiranandani, Rishabh Raj and Pranav Garg | Yash Raj Films | IMB 707-708 | 2018 |
| 135 | Sonali Gupta, Akshat Raj, Diptiprakash Pradhan and Pranav Garg | Indian Premier League | IMB 709-710 | 2018 |
| 136 | Anshuman Tripathy, Amey Sahasrabuddhe and Indrasis Bose | Ather Energy: Riding the Electric Vehicle Tide | IMB 711-712 | 2018 |
| 137 | Preeti Krishnan Lyndem and Dhrithi Mahadevan | Highway Delite: Mobile App Brand Building Using Google Adwords | IMB 713-715 | 2018 |
| 138 | Tarun Jain and Jishnu Hazra | Vinyas: To Be a Contract Manufacturer or Sell Through Own Channel? | IMB 685-686 | 2018 |
| 139 | Haritha Saranga and Yanghua Huang | Alibaba – Building a Social Sustainability Ecosystem for E-commerce | IMB 687-688 | 2018 |
| 140 | Anshuman Tripathy and Shikha Safaya | Airvent Fans Co. | IMB 689-690 | 2018 |
| 141 | G Shainesh and Menaka Rao | Grameen Koota: The Turnaround for Financial Inclusion | IMB 691-692 | 2018 |
| 142 | Dinesh Kumar Unni Krishnan | Testing Marketing Hypotheses at WSES | IMB 693-694 | 2018 |
| 143 | Abhishek Iyer, Agrim Gupta, Himanshu Khera, Sagnik Choudhury, Udit Jalan and Haritha Saranga | Process Improvement in Textile Wet Processing – A Case Study From the Indian Small-Scale Sector | IMB 697-698 | 2018 |
| 144 | R Srinivasan, Sandeep Lakshmipathy and Padmavathi Koride | Qwikcilver and Woohoo Developing a Complementary Platform | IMB 671-672 | 2018 |
| 145 | Aayush Agarwal, Chaitanya Kansal and Pranav Garg | Corporatization of Bollywood | IMB 675-676 | 2018 |
| 146 | Seema Gupta and Menaka Rao | Videocon D2H: In Film Branding | IMB 677-678 | 2018 |
| 147 | P D Jose and Menaka Rao | Collaborative Commerce for Empowering Marginalized Communities: The Auto-rickshaw Community Empowerment (ACE) Ecosystem and t4u | IMB 679-680 | 2018 |
| 148 | P D Jose and Menaka Rao | The Water Wars: Colas and Sustainability in the Twenty-First Century | IMB 681-682 | 2018 |
| 149 | Haritha Saranga | From Tsunami to Synthetic Farming - Reclaiming the Fertile Land | IMB 683-684 | 2018 |
| 150 | Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and Dinesh Kumar Unni Krishnan | Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food | IMB 653-654 | 2018 |
| 151 | Anshuman Tripathy, Ramanath Pai and Vaibhav Jain | Warehouse Consolidation Project at Manipal Hospital Bangalore (A) | IMB 657-658 | 2018 |
| 152 | Anshuman Tripathy, Ramanath Pai and Vaibhav Jain | Warehouse Consolidation Project at Manipal Hospital Bangalore (B) | IMB 657-658 | 2018 |
| 153 | M. S. Sriram | Belstar India Finance | IIMB 661-662 | 2018 |
| 154 | R Srinivasan, Samriddhi Bhattacharya and Sumanta Pal | Wipro BPO: Positioning Base))) Suite as a Platform | IIMB 663-664 | 2018 |
| 155 | Ashis Mishra and Pulak Ghosh | Retail Strategy at Spencer’s | IMB 665-666 | 2018 |
| 156 | Manoj Arkadi, Maya Nair, Rathnakar Samavedam, Chetna Sharma, Chhavi Lahoti and Rejie George | The Indian Sugar Industry: Is it Sweet Enough? | IMB 669-670 | 2018 |
| 157 | Manaswini Bhalla, Koustav Dey and Pulkit Aggarwal | Combating the Yoga Guru: Dabur’s Dilemma | IMB 643-644 | 2017 |
| 158 | Loveneet Tyagi and S Ramesh Kumar | Behavioral Drivers of Brand Equity – Head & Shoulders in India | IMB 645-646 | 2017 |
| 159 | S Ramesh Kumar and Mithun Sivagurunathan | Sustaining an Ethnic Soft Drink- Paper Boat: Brand Positioning and Consumer Behavior | IMB 647-648 | 2017 |
| 160 | Kumar Rahul, Sandhya Shenoy and Dinesh Kumar Unni Krishnan | Predicting Net Promoter Score (NPS) to Improve Patient Experience at Manipal Hospitals | IMB 649-651 | 2017 |
| 161 | S Ramesh Kumar, Mishita Jaiswal and Shimee Gupta | Positioning and Behavioral Dimensions: Implications for Big Bazaar | IMB 633-634 | 2017 |
| 162 | Chirantan Chatterjee and Reechal Vardhan | Roposo.com: Share Your Style: Entrepreneurial Pivoting & Strategic Thinking in Indian Fashion Social Networking | IMB-635-636 | 2017 |
| 163 | Abhoy K Ojha and Jishnu Hazra | Dynamic Technologies (India) Limited: Strategic Integration into the Aviation and Aerospace Global Supply Chain | IMB 637-638 | 2017 |
| 164 | Ramakrishna Velamuri, G Sabarinathan and Suhruta Kulkarni | GoCoop – Social Marketplace | IMB 639-641 | 2017 |
| 165 | Anshuman Tripathy, Preethi Venkataraman and Chandru R | CCD: Soya Cooperatives March into Branding | IMB 613-614 | 2017 |
| 166 | Haritha Saranga | Process Reengineering in Emerging Markets – An Automaker’s Experience (A) | IMB 615-616 | 2017 |
| 167 | Haritha Saranga | Process Reengineering in Emerging Markets – An Automaker’s Experience (B) | IMB 617-616 | 2017 |
| 168 | Padmini Srinivasan | All That Glitters is Gold: A Case of Inventory Accounting Policy | IMB 619-620 | 2017 |
| 169 | Kiran R, Arunabha Mukhopadhyay and Dinesh Kumar Unni Krishnan | Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare | IMB 621-622 | 2017 |
| 170 | Nandini Seth and Dinesh Kumar Unni Krishnan | Improving Customer Engagement at VMWare through Analytics | IMB 623-624 | 2017 |
| 171 | Tarun Jain and Jishnu Hazra | SATTVA eTECH: Managing Uncertainties in the Project Network | IMB 625-627 | 2017 |
| 172 | Ami Shah and Dinesh Kumar Unni Krishnan | Marketing Transformation using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign | IMB 629-631 | 2017 |
| 173 | K S Manikandan, K Rajyalakshmi and J Ramachandran | Leading The Tata Group (A): The Ratan Tata Years | IMB 597-598 | 2017 |
| 174 | K S Manikandan, K Rajyalakshmi and J Ramachandran | Leading The Tata Group (B): The Cyrus Mistry Years | IMB 598-599 | 2017 |
| 175 | J Ramachandran and Pranav Garg | i-flex solutions limited (A): Winning Unconventionally | IMB 603-604 | 2017 |
| 176 | J Ramachandran and Pranav Garg | i-flex solutions limited (B): The Oracle Years | IMB 605-604 | 2017 |
| 177 | Debolina Dutta and Shankar Venkatagiri | EdGE Networks: Making HR Intelligent | IMB 607-608 | 2017 |
| 178 | Tarun Jain and Jishnu Hazra | SATTVA eTECH: Challenges in Embedded New Product Development | IMB 609-610 | 2017 |
| 179 | Ami Shah, S Ramesh Kumar and Dinesh Kumar Unni Krishnan | Branding And Bollywood: The Behavioral Route To Branding Films | IMB 611-612 | 2017 |
| 180 | J Ramachandran, Snigdha Manukonda and Kiran Awate | Ranbaxy Laboratories Limited: Changing Aspirations | IMB 601-602 | 2016 |
| 181 | Dinesh Kumar Unni Krishnan, Tousif Ahmed Inayath Syed and Suresh Ganeshan | Predicting Earnings Manipulation by Indian Firms Using Machine Learning Algorithms | IMB 577-578 | 2016 |
| 182 | J Ramachandran, Ramya Krishna Murthy and Pranav Garg | Indian Software Services Industry: The Changing Landscape | IMB 581-582 | 2016 |
| 183 | Jayadev M | LP Laboratories Ltd.: Financing Working Capital | IMB 583-584 | 2016 |
| 184 | V Ravi Anshuman and Saby Mitra | Fullerton: Risk Analytics and Business Strategy | IMB 587-588 | 2016 |
| 185 | Anshuman Tripathy, Harshvardhan Ketkar and Omkar Kulkarni | 3D Printing at Imaginarium: If You Think It, We Can Build It | IMB 589-590 | 2016 |
| 186 | Shainesh G and Suhruta Kulkarni | Aravind Eye Care’s Vision Centers – Reaching Out to the Rural Poor | IMB 591-592 | 2016 |
| 187 | Kannan Sethuraman, Devanath Tirupati, Nakul P. Raykar and Prakash Awasthy | Surgical Care For Low-Income, Rural Populations: An Alternative Delivery Model From Jan Swasthya Sahyog, India | IMB 593-594 | 2016 |
| 188 | Haritha Saranga, Rupali Kaul and Anand Krishnan | Ace Designers – Competing Through Process Improvement | IMB 595-596 | 2016 |
| 189 | Suhruta Kulkarni and Dinesh Kumar Unni Krishnan | BMR Advisors – Competing on Quality | IMB 559-560 | 2016 |
| 190 | Deepak George, Karthik Kuram, Ramalakshmi Subramanian, Sumad Singh and Dinesh Kumar Unni Krishnan | Markdown Optimization for an Indian Apparel Retailer | IMB 561-562 | 2016 |
| 191 | Tarun Jain And Jishnu Hazra | Ferrero Group: Securing Supply for Hazelnuts | IMB 565-566 | 2016 |
| 192 | R Srinivasan | JOSEPHS®: The Service Manufactory | IMB 567-568 | 2016 |
| 193 | J Ramachandran and Seema Gupta | DDB Mudra Group: Transformative Growth | IMB 569-570 | 2016 |
| 194 | J Ramachandran and Seema Gupta | DDB Mudra Group: Profitable Growth | IMB 571-570 | 2016 |
| 195 | Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and Dinesh Kumar Unni Krishnan | Customer Analytics at Bigbasket - Product Recommendations | IMB 573-574 | 2016 |
| 196 | Debolina Dutta and Abhoy K Ojha | Employee Provident Fund Scheme – Boon or Bane? | IMB 545-546 | 2016 |
| 197 | Sreelata Jonnalagedda and Srinivas Prakhya | Maxim in India (A) | IMB 547-548 | 2016 |
| 198 | G Shainesh | Bühler India – Assessing Growth Opportunities | IMB 549-550 | 2016 |
| 199 | Kumar Rahul and Dinesh Kumar Unni Krishnan | HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege | IMB 551-552 | 2016 |
| 200 | Naveen Bhansali, Jitendra Rudravaram, Shailaja Grover and Dinesh Kumar Unni Krishnan | Customer Analytics at Flipkart.Com | IMB 555-556 | 2016 |
| 201 | Anshuman Tripathy, Manu Agarwal and Tabish Imam | Groundnut Value Chain at Anantapur: Growing Through Co-Operatives | IMB 531-532 | 2015 |
| 202 | V Ravi Anshuman and Sarayu Pani | Saint Gobain Sekurit India – To Be or Not To Be | IMB 533-534 | 2015 |
| 203 | R Srinivasan and Menaka Rao | BharatMatrimony.com | IMB 535-536 | 2015 |
| 204 | R Srinivasan | Practo | IMB 537-538 | 2015 |
| 205 | R Srinivasan and Menaka Rao | Just Dial Limited | IMB 539-540 | 2015 |
| 206 | Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unni Krishnan | Marketing Head’s Conundrum | IMB 541-542 | 2015 |
| 207 | Suhruta Kulkarni and Sreelata Jonnalagedda | Amable--Marketing Innovation in Education | IMB 517-518 | 2015 |
| 208 | S Ramesh Kumar, Nalin Goel and Gireesh Gera | Sensory Branding: Oreo in the Indian Context | IMB 519-520 | 2015 |
| 209 | Sreelata Jonnalagedda and Ami Shah | Telma: Building and Defending a Market Leader | IMB 521-522 | 2015 |
| 210 | R Srinivasan and Menaka Rao | Tarnea Technology Solutions | IMB 523-524 | 2015 |
| 211 | Anshuman Tripathy, Leela Krishna Annam and Mayur Agrawal | Amagi: Creating Value in the TV Broadcasting Industry | IMB 525-526 | 2015 |
| 212 | Sriram T K, Shailaja Grover, Satyabala Hariharan and Dinesh Kumar Unni Krishnan | Package Pricing at Mission Hospital | IMB 527-528 | 2015 |
| 213 | Anshuman Tripathy and Tamojit Tarit Roy | Sustaining the Akshaya Patra Foundation (A) | IMB 503-504 | 2015 |
| 214 | Anshuman Tripathy and Tamojit Tarit Roy | Sustaining the Akshaya Patra Foundation (B) | IMB 505-504 | 2015 |
| 215 | Anshuman Tripathy, Piyush Tariyal and Vyom Charaya | TaxiForSure: Technical Innovation in The Radio Cab Industry | IMB 507-508 | 2015 |
| 216 | Anshuman Tripathy, Piyush Tariyal and Vyom Charaya | The Radio Cab Industry in India (August 2014) | IMB 509-508 | 2015 |
| 217 | R Srinivasan, Menaka Rao and Mayurapriya Mohanam | IndiaMart | 9 | 2015 |
| 218 | Seema Gupta | Volkswagen India: Das Auto Digitally | IMB 513-514 | 2015 |
| 219 | Srujana, H.M., Sudeep Chatterjee, Kratika Shakya and Dinesh Kumar Unni Krishnan | Science of Social Influence - HP Brandclout | IMB 515-516 | 2015 |
| 220 | Debolina Dutta and DVR Seshadri | CoCubes.com: Connecting Colleges (to) Companies | IMB 429-430 | 2015 |
| 221 | Sreelata Jonnalagedda | Tears With Them, Tears Without: Onion Prices Make India Cry | IMB 487-488 | 2015 |
| 222 | S Ramesh Kumar, Jagannath Janakiraman and Shankar Sethuramalingam | Cultural Symbolism and an Entrepreneurial Brand – The Indian Context | IMB 489-490 | 2015 |
| 223 | Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala | Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | IMB 491-492 | 2015 |
| 224 | Srujana H M, Haritha Saranga and Dinesh Kumar Unni Krishnan | Era of Quality at the Akshaya Patra Foundation | IMB 493-494 | 2015 |
| 225 | Apoorva Prakash, Muthu Solayappan and Dinesh Kumar Unni Krishnan | Managing Linen at Apollo Hospitals | IMB 495-496 | 2015 |
| 226 | Prakash Hegde, Ruchi Jaiswal, Suhruta Kulkarni and Dinesh Kumar Unni Krishnan | Larsen and Toubro: Spare Parts Forecasting | IMB 499-500 | 2015 |
| 226 | Abhoy K Ojha | Bosch India’s Starter Motor And Generator Division: Pioneering a Network Form of Organization | IMB 471-472 | 2014 |
| 227 | Abhoy K Ojha | Mahindra Aerospace: Looking Ahead | IMB 473-474 | 2014 |
| 228 | Anshuman Tripathy and Kiran K | Resource Planning at Akshaya Patra, Vasanthapura | IMB 475-476 | 2014 |
| 229 | Debolina Dutta and DVR Seshadri | SSISM – Social Entrepreneurship or Chaos? | IMB 479-480 | 2014 |
| 230 | Kumar Rakesh Ranjan and Shainesh G | The Growth Dilemma at Grameen Koota | IMB 481-482 | 2014 |
| 231 | Dhimant Ganatra and Dinesh Kumar Unni Krishnan | A Dean’s Dilemma: Selection of Students for the MBA Program | IMB 483-484 | 2014 |
| 232 | Avinash G Mulky | Shodh-Market Research for Economy Housing (A) | IMB 455-456 | 2014 |
| 233 | Kumar Rakesh Ranjan and Shainesh G | Global Development Network: Communicating Agricultural Policy Research | IMB 457-458 | 2014 |
| 234 | Anshuman Tripathy, Monika Singh and Sachin Kumar | New Technology Adoption At Century Real Estate | IMB 459-460 | 2014 |
| 235 | Seema Gupta | Dainik Bhaskar Group: Aspiring Growth | IMB 461-462 | 2014 |
| 236 | Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unni Krishnan | Forecasting Demand For Food At Apollo Hospitals | IMB 463-464 | 2014 |
| 237 | Sujoy Roychowdhury and Srinivas Prakhya | Retail Credit Scoring For Auto Finance Limited | IMB 467-468 | 2014 |
| 238 | Dinesh Kumar Unni Krishnan | Dosa King: A Standardized Masala Dosa for Every Indian | IMB 439-440 | 2013 |
| 239 | Rishikesha T Krishnan | The Pune Power Model | IMB 441-442 | 2013 |
| 240 | Seema Gupta | Volkswagen in India | IMB 443-444 | 2013 |
| 241 | Jitendra Rudravaram, Naveen Bhansali, Swetha Murthy, Sutirtha Roy and Dinesh Kumar Unni Krishnan | Breaking Barriers: Micro-Mortgage Analytics | IMB 445-446 | 2013 |
| 242 | Abhoy K Ojha | Shree Cement Limited: Cementing the People First Agenda | IMB 449-450 | 2013 |
| 243 | Tanmay Gupta, Abhishek Srivastav and Dinesh Kumar Unni Krishnanr | Central Parking Services Private Limited | IMB 451-452 | 2013 |
| 244 | S Ramesh Kumar, Shilpa S and G Krishna Kumar | Raga and Tanishq - Symbolic Linkages between Brands (The Indian Context) | IMB 427-428 | 2013 |
| 245 | R Srinivasan | Suprajit Engineering Limited | IMB 431-432 | 2013 |
| 246 | Seema Gupta, Kanchan Mishra and Ashish Maheshwari | Procter & Gamble India: Gap in the Product Portfolio? | IMB 433-434 | 2013 |
| 247 | Haritha Saranga, Sourav Mukherji and Vidyanand Jha | RHCF: Reaching Primary Healthcare to the Base of the Pyramid | IMB 435-436 | 2013 |
| 248 | Suhruta Kulkarni, Karthika A S and Dinesh Kumar Unni Krishnan | 1920 Evil Returns – Bollywood and Social Media Marketing | IMB 437-438 | 2013 |
| 249 | K J Jeeson, Avadhoot Jathar and Dinesh Kumar Unni Krishnan | Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail | IMB 415-416 | 2013 |
| 250 | R Srinivasan and Menaka Rao | TALLY Solutions Pvt. Ltd.: Building the Platform | IMB 417-418 | 2013 |
| 251 | Seema Gupta | Nielsen: Market Research for Pantene | IMB 419-420 | 2013 |
| 252 | Sourav Mukherji, Milena Mueller, Kunal Basu | Reliance Retail: Creating Social Value through Banana Supply Chain | IMB 421-422 | 2013 |
| 253 | Sourav Mukherji | RuralShores: Service Excellence at the Indian Hinterland | IMB 423-424 | 2013 |
| 254 | Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unni Krishnan | Apollo Hospitals: Differentiation through Hospitality | IMB 425-426 | 2013 |
| 255 | Shankar Venkatagiri and Yalla Veera Prakash | Wooqer: Making Business Social (A) | IMB 411-412 | 2013 |
| 256 | Shankar Venkatagiri and Yalla Veera Prakash | Wooqer: Making Business Social (B) | IMB 413-414 | 2013 |
| 257 | Dinesh Kumar Unni Krishnan, H Satyabala and V Sandeep | A Game of Two Halves: In-play Betting in Football | IMB 401-403 | 2013 |
| 258 | S Ramesh Kumar and Arun Bhattacharyya | VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context | IMB 405-406 | 2013 |
| 259 | S Ramesh Kumar and Eric Minj | Exploring Brand Associations in the Indian Context: Café Coffee Day | IMB 407-408 | 2013 |
| 260 | Seema Gupta | Bosch in India | IMB 409-410 | 2013 |
| 261 | S Ramesh Kumar and Amod Choudhary | Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirts in the Indian Context | IMB 385-386 | 2012 |
| 262 | Seema Gupta | Coke and Pepsi: from Global to Indian Advertising | IMB 387-388 | 2012 |
| 263 | Abhoy K Ojha | 3M India: in India for India | IMB 389-390 | 2012 |
| 264 | R Srinivasan | CavinKare Private Limited (A): The Entrepreneurial Innovation | IMB 391-392 | 2012 |
| 265 | R Srinivasan | CavinKare Private Limited (B): Vision and Strategy | IMB 393-394 | 2012 |
| 266 | V Ravi Anshuman, Tapsi Narang and Anand K Sharma | The Naini-Itarsi Railway Electrification Project | IMB 395-397 | 2012 |
| 267 | S Ramesh Kumar, Ande Teja and Syed Hussain | Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market | IMB 357-358 | 2012 |
| 268 | J Ramachandran and Seema Gupta | The Park Hotels: Designing Experience | IMB 373-374 | 2012 |
| 269 | J Ramachandran and Manikandan K S | ITC Limited: India First | IMB 375-376 | 2012 |
| 270 | Sreelata Jonnalagedda | Red Force Labs: Securing Online Transactions, at What Price? | IMB 377-378 | 2012 |
| 271 | Dinesh Kumar Unni Krishnan and Kshitiz Ranjan | Pricing of Players in the Indian Premier League | IMB 379-381 | 2012 |
| 272 | Ken Peattie and Jose P D | One Water: A Refreshingly Different “Ethical” Product | IMB 383-384 | 2012 |
| 273 | Rochna Poddar and Srinivas Prakhya | The Saffola Journey | IMB 359-360 | 2012 |
| 274 | Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya | Estimating Demand for a New Regional Transport Aircraft (A) | IMB 365-366 | 2012 |
| 275 | Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya | Estimating Demand for a New Regional Transport Aircraft (B) | IMB 367-368 | 2012 |
| 276 | Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya | Estimating Demand for a New Regional Transport Aircraft (C) | IMB 369-372 | 2012 |
| 277 | Sourav Mukherji, S Pabbisetty and C Rodrigues | Labournet: Empowering Informal Sector Labourers | IMB 355-356 | 2012 |
| 278 | Abhoy K Ojha | Kingfisher Airlines: Managing Multiple Stakeholders | IMB 353-354 | 2012 |
| 279 | P Arun Pandian, S P Nachiappan and Dinesh Kumar Unni Krishnan | Supply Chain Optimization at Madurai Aavin Milk Dairy | IMB 341-342 | 2011 |
| 280 | S Ramesh Kumar and Kasturi Baral | XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context | IMB 349-350 | 2011 |
| 281 | Janat Shah, L S Murty, Rakesh Kumar, Roshan Agarwal and Tuhin Chatterjee | Infosys BPO | IMB 343-344 | 2011 |
| 282 | Kunal Bhagat, Monisha Nakra, S Archana and P D Jose | Mother Earth Great Design, Great Values | IMB 347-348 | 2011 |
| 283 | Seema Gupta and Mahadevan B | Indcoserve: Stirring Up | IMB 345-346 | 2011 |
| 284 | Sourav Mukherji and P D Jose | Vaatsalya hospitals: Affordable healthcare in proximity | IMB 327-328 | 2010 |
| 285 | Sourav Mukherji and P D Jose | SELCO: Harnessing sunlight to create livelihood | IMB 321-322 2011 | 2010 |
| 286 | Abhoy K Ojha | Bosch Group in India – Transition to a transnational organization | IMB 301-302 | 2010 |
| 288 | Dinesh Kumar Unni Krishnan, A Manohar and G N Sripriya | Delivering doors in a window – Supply chain management at Hindustan Aeronautics Ltd. | IMB 305-306 | 2010 |
| 289 | Haritha Saranga, Sulakshana and Mario Gonsalves | Flow Line in a job shop – the story of Ace Designers | IMB 329-330 2011 | 2010 |
| 290 | Janat Shah, Rahul Patil and Trilochan Sastry | Subhiksha: Managing store operations | IMB 323-324 | 2010 |
| 291 | Padmini Srinivasan | Now you see it, Now you don’t: The case of Jet Airways and its Accounting Policies | IMB 331-332 2011 | 2010 |
| 292 | Abhoy K Ojha | ITC Ltd.: towards a triple bottom-line performance | IMB 339-340 | 2010 |
| 293 | A Sachdeva, M Deep and R Srinivasan | Hindalco’s acquisition of Novelis: The making of giant | IMB 303-304 | 2009 |
| 294 | DVR Seshadri and K N Murthy | Kudremukh Iron Ore Company Ltd: The Sun sets on its mining operations | IMB 333-332 | 2009 |
| 295 | DVR Seshadri | Bucking the Trend: A Look at Zyme Solutions’ Non-linear Business Model for IT Services from India | IMB 351-352 | 2008 |
| 296 | James A Narus and DVR Seshadri | Value chain migration at Infosys | IMB 319-320 | 2007 |
| 297 | James A Narus and DVR Seshadri | Infosys Technologies Ltd: Growing share of customer’s business | IMB 315-316 | 2006 |