Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

Read More >>

Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

Read More >>

IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

Read More >>

About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

Read More >>

Teaching Cases

Here is the complete list of teaching cases authored by IIMB faculty and published by HBPE.

S/N Author’s Name Case Title Case No. Year
1 Debolina Dutta and Vasanthi Srinivasan Thoughtworks: The Sisyphean Task of Getting Women Back to Work? IM001B 2024
2 Shankar Venkatagiri, Mohan Adhyam and Kanika Sood Sharma Ganga Hospital: Innovating with Scale IMB997 2024
3 Janhavi Raja and Dalhia Mani Vahan Technologies: Enabling Blue-Collar Employment IMB995 2024
4 Satyajit Roy, Haritha Saranga and Jishnu Hazra The Evolving Semiconductor Industry: Post-COVID Challenges for Automakers IMB993 2024
5 Srinivasan R and Satya Nandini A DriveU: PLATFORM DESIGN IMB991 2024
6 Abhoy K Ojha LeadSquared: Managing Rapid Growth and Global Expansion IMB989 2023
7 Srinivasan R, Pramoth Joseph and Sandeep Lakshmipathy SatyuktTM: Platformization of AI in Agriculture IMB987 2023
8 Debolina Dutta and Biju Varkkey ELGi Equipments: Revolutionizing Industrial Relations Through a Win-Win Strategy IMB983 2023
9 Abhoy K Ojha Transport Solutions: TCS Helps its Transformation to an Agile Enterprise IMB981 2023
10 Amit Nigam and Shankhadeep Banerjee redBus: Art and Science of Product Management IMB979 2023
11 Debolina Dutta Metaverse and E-Learning at redBus: Challenges and Benefits IMB977 2023
12 Shankar Venkatagiri and Mohan Adhyam Ganga Hospital: A Model for Growth IMB975 2023
13 Sankarshan Basu and Vibha Tripathi Investment in Foreign Stock: A Cash Flow Analysis IMB973 2023
14 Smita Chaudhry and Ganesh Prabhu Gram Oorja: Energy Access for Remote Rural India IMB971 2023
15 Tarun Jain Sattva eTech: Supplier Selection for Component Sourcing IMB967 2023
16 Srinivasan R and Amar Saxena Apollo Hospitals: The Journey of Digital Transformation IMB965 2023
17 G Sabarinathan The Chennai Angels Network IMB963 2023
18 Sharada Sringeswara, Sreedevi Gattu, Haritha Saranga and Dinesh Kumar Unni Krishnan Data Storytelling: What are the Alternatives to Crop Residue Burning in India? IMB959 2023
19 Debolina Dutta and Vasanthi Srinivasan Allegis India - Enabling & Promoting Disability Inclusion IMB957 2023
20 Ranjani K S, Neeraj Pandey, Sumi Jha, Poonam Singh, Upasna A. Agarwal, Vivek Khanzode, Manoj Tiwari and Dinesh Kumar Unni Krishnan Shri Ram Temple: A Fintech Solution for Large Scale Project IMB955 2023
21 Deepti Ganapathy, Jacqueline Gomes and Garima Dua Net Zero to Net Hero - Can We Gross It? Part 2 IMB953 2023
22 Deepti Ganapathy, Jacqueline Gomes and Garima Dua Net Zero to Net Hero - Can We Gross It? Part 1 IMB951 2023
23 Charu Rastogi, Srivardhini K. Jha and Rishikesha Krishnan T Mylab Discovery Solutions: Innovating against all Odds IMB949 2023
24 Abhishek Sahu and Debolina Dutta The Industry Dilemma: Allow Ethical Moonlighting Or Lose To Gig Working? IMB947 2023
25 Debolina Dutta and Chaitali Vedak entomo - Enabling People Experience for the Digital World of Work IMB945 2023
26 Padmini Srinivasan and Gopal Mahapatra Career at Crossroads (b) IMB943 2023
27 Padmini Srinivasan and Gopal Mahapatra Career at Crossroads (a) IMB941 2023
28 Srinivasan R, Satya Nandini A and Srividya V KNOLSKAPE: Transforming Learning Dynamics IMB939 2023
29 Haritha Saranga and Shailaja Grover Shawls or Stoles? Resource Optimization Problem at Looms of Ladakh IMB935 2022
30 Anshuman Tripathy, Avani Mishra and Shlok Sangoi Akshaya Patra: The Covid-19 Pandemic and Thereafter IMB933 2022
31 Debolina Dutta dotin: Color me a talent! IMB931 2022
32 Debolina Dutta FirstConnect Solutions - Gig Working to Solve the Leaking Bucket IMB927 2022
33 Ludvig Levasseur and Jacqueline Gomes Pridebites: Roles and Decisions of Entrepreneurs and Investors IMB925 2022
34 Sourav Mukherji and Gopal Mahapatra HR Facilitator at IOCL: Reviving Human Touch IMB923 2022
35 Debolina Dutta and Vasanthi Srinivasan LGBTQ+ Inclusion at ThoughtWorks, India IMB921 2022
36 Kshitij Saxena, Medhavi Chandra, Ankush Kochhar and Suresh Bhagavatula Naukri.Com (B): Corporate Venture Capital in India IMB919 2022
37 Kshitij Saxena, Medhavi Chandra, Ankush Kochhar and Suresh Bhagavatula Naukri.Com (A): The Business of Internet in India IMB917 2022
38 Haritha Saranga and Aman Chheda Business Excellence Through Process Improvement – The Godrej Appliances Division (B) IMB 915 2021
39 Haritha Saranga and Aman Chheda Business Excellence Through Process Improvement – The Godrej Appliances Division (A) IMB 913 2021
40 Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula MEESHO (C): EMPOWERING INDIA’S WOMEN ENTREPRENEURS IMB 911 2021
41 Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula MEESHO (B): TECHNOLOGY ENABLEMENT OF SMALL RETAILERS IMB 909 2021
42 Srivardhini K. Jha, Jacqueline Gomes and Suresh Bhagavatula MEESHO (A): EXPLORING HYPERLOCAL FASHION IMB 907 2021
43 Karthika A S and Srinivasan R Digital Disruption at The Vikatan Group: A Case of Adaptation and Strategic Persistence IMB 905 2021
44 Deepti Ganapathy and Jacqueline Gomes Boeing’s 737 Max 8 – A Stalled Communication Take-Off? IMB 903 2021
45 Natasha Bhide and M S Sriram CreditAccess Grameen: Mission Possible? IMB 887-888 2021
46 Rajalaxmi Kamath and Vinay Reddy Venumuddala Software and/or Data: Dilemmas in an AI Research Lab of an Indian It Organization IMB 889-890 2021
47 Debolina Dutta and Anupama Kondayya Makemytrip and Goibibo Merger: Minimum People Disruption for Maximum Customer Advantage IMB 891-892 2021
48 Haritha Saranga and Shashikant Kumawat Ecofriendly Solution to Crop Residue Burning IMB 893-894-895-896 2021
49 J. Ramachanran, Savithran Ramesh and Parita Shah Motherson Sumi Systems Limited: Rewiring the Ownership Structure IMB 897-898 2021
50 J. Ramachandran, Savithran Ramesh and K.S. Manikandan The House of Tata: Governance Challenges (A) IMB 899-900 2021
51 J. Ramachandran, Savithran Ramesh and K.S. Manikandan The House of Tata: Governance Challenges (B) IMB 901-900 2021
52 J Ramachandran, K S Manikandan and Savithran Ramesh ITC Limited: Nation First IMB 885 2021
53 Debolina Dutta GHCL: Navigating the Pandemic IMB 883 2021
54 Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, Dinesh Kumar Unni Krishnan Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms IMB 879 2021
55 Debolina Dutta EY People Advisory Services: Challenges of Enabling Global Mobility (B) IMB 873 2021
56 Debolina Dutta EY People Advisory Services: Challenges of Enabling Global Mobility (A) IMB 871 2021
57 Sourav Mukherji GoSports: Developing Sports Talent to Create Role Models IMB 877 2021
58 Asha Vishwanathan, Kaushik Prasanna Raju, Khanij Kumar S G, Lakshmi Krishna, Naveen Kamat and Dinesh Kumar Unni Krishnan Leveraging Artificial Intelligence in a Skilling Ecosystem IMB 875 2021
59 Shankar Venkatagiri udaan Capital: Building Resilience IMB 869 2021
60 Anshuman Tripathy, Aman Agarwal and Siddharth Gupta Amagi - Pioneering Cloud Transformation in Broadcasting IMB 867 2021
61 Anshuman Tripathy, Amrit S and Vanathi M Thulasi Pharmacy: Riding the Digitalization Wave to Omnichannel Retailing IMB 865 2021
62 Deepa Iyer and Suresh Bhagavatula Freshworld: Marrying The Art of Street Vending With The Science of Modern Retail IMB 863 2021
63 Sreelata Jonnalagedda and B Mahadevan Redesigning Tea Auctions in India IMB 853 2021
64 Rahul De and Neena Pandey The Question of Net Neutrality IMB 859 2021
65 K Kumar and Praveen Sasidharan ServiceMandi: Corporate Entrepreneurship at Ashok Leyland IMB 861 2021
66 Debolina Dutta Amber by Infeedo: The Ceo's Virtual Assistant Revolutionizing Employee Engagement IMB 851 2021
67 Gopal Naik and Gopi Sankar Gopikuttan Totgars’ Co-Operative Sale Society Dovetailing Business to Meet Members’ Needs IMB 855 2021
68 Debolina Dutta and Rajesh G S Capability Development for Growth: Leverage Strengths or Build Competencies at Va Tech Wabag? IMB 857 2021
69 Anshuman Tripathy, Pranav Guglani and Abhijit S Pulimootil Intartic: Riding the IoT Wave to A Service Model IMB 841 2020
70 Haritha Saranga and Sirish Kumar Gouda Gray to Green Transition – The Sustainability Journey of Dalmia Cement IMB 845 2020
71 J Ramachandran and Savithran Ramesh Sun Pharmaceutical Industries Limited: Disclosure Practices IMB 847 2020
72 Nisheeta Bajaj and J Ramachandran The Art of Living: Celebrating Life IMB 849 2020
73 Aviral Marwal, Gopal Naik and Dalhia Mani The Saboo Foundation Model of Philanthropy: How a Self-Made Man Created Thousands More IMB 843 2020
74 J Ramachandran and Savithran Ramesh Yes Bank Limited: Too Big to Fail? IMB 837 2020
75 B Mahadevan and Sivakumar S Exceed: Improving Productivity and Reliability in Delivery of Software Solutions IMB 833 2020
76 Abhoy Ojha GUS Education India: Preserving the Soul during Rapid Growth IMB 831 2020
77 Tarun Jain and Jishnu Hazra SATTVA eTECH: Enhancing Component Sourcing Flexibility IMB 827 2020
78 J Ramchandran and Srestha Dutta Mindtree Limited: Hostile Acquisition IMB 825 2020
79 Ramesh Kumar S Healthy Snacking? Consumer Mindscape, Clutter of Brands, and an Ethnic Snack – Launching A New Brand in The Indian Context IMB 823 2020
80 Anshuman Tripathy and Arijit Ghosh Biocon Research: Preparing for the Bio-Pharmaceutical Transition IMB 807-808 2020
81 R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph Grab.in: Enabling Hyperlocal IMB 809-810 2020
82 R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph Zomato™ Gold: Platform Overreach IMB 811-812 2020
83 Kiran K and Anshuman Tripathy Akshaya Patra Vrindavan: Operations and Resources Planning for a Mega Kitchen IMB 815-816-817-818 2020
84 Aayushi Kalra, Shailaja Grover and Dinesh Kumar Unni Krishnan Supply Chain Analytics to Manage Blood at VHS Blood Bank IMB 819-820-821 2020
85 G Ramesh and Stuti Goswami Litchi, the Unlucky Fruit: What does the Evidence Say? IMB 795-796 2020
86 G Ramesh and V Raghunandhan Force of Markets in Sports – Premier Football Leagues in India IMB 797-798 2020
87 Abhoy K Ojha and Arun Bansal Coats Indonesia: Leadership Challenges in an Unfamiliar Culture IMB 799-800 2020
88 Rejie George and MS Sriram Bank of Baroda: Governance Challenges in a Public-Sector Undertaking IMB 801-802 2020
89 Rejie George and MS Sriram New Dawn at Bank of Baroda: Project Navoday IMB 803-804 2020
90 J Ramachandran and Diptiprakash Pradhan Infosys Limited: Governance Imbroglio IMB 805-806 2020
91 Sourav Mukherji Mahindra Financial Services: Restructuring for Growth IMB 813-814 2020
92 S Ramesh Kumar and Prashanth Parameswaran Ethnic Branding in a Contemporary World: Soulfull Smoothix in The Indian context IMB 783-784 2019
93 V. Ravi Anshuman and Srijith Mohanan Arthayantra: Ushering in a Digital Revolution in Personal Financial Advisory Services IMB 785-786 2019
94 Bharat Khanna, Nitin Bobba and Sai Yayavaram Balaji Telefilms Limited IMB 787-788 2019
95 R Srinivasan, Sreecharan Rachakonda and Raj Kovid KR Delhivery: Leveraging the Platform IMB 789-790-791 2019
96 Anshuman Tripathy, Nitish Kumar and Medha Sravani Boddeda Paytm Mobile Payments: Will It Emerge as a Dominant Design in India? IMB 793-794 2019
97 Rajalaxmi Kamath and Nithya Joseph Microfinance in India: A Tale of Two Models IMB 773-774 2019
98 Suresh Bhagavatula, Deepa Iyer and Menaka Rao Saahas Zero Waste Solutions: Getting to a Product Market Fit While Cleaning up India IMB 775-776 2019
99 Haritha Saranga Tele-Ophthalmology – Is This the Solution to India’s Rural Eye Care Problem? IMB 777-778 2019
100 Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and Dinesh Kumar Unni Krishnan Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms IMB 779-780 2019
101 Dinesh Kumar Unni Krishnan, Shailaja Grover and Sharada Sringeswara Fantasy Sports: A Game of Skill or Chance IMB 781-782 2019
102 Shitij Chohan, Shreya Raina and Pranav Garg New Delhi Television IMB 719-720 2019
103 R Srinivasan, Sandeep Lakshmipathy and Pramoth Joseph Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms IMB 751-752 2019
104 Jayanth Jayaram and Shankar Venkatagiri Fiesta Gifts: Mending the Spending IMB 761-762 2019
105 Ritwik Banerjee, Nished Singhal, Chetan Subramanian and Menaka Rao Predicting Inflation through Online Prices IMB 763-764 2019
106 R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unni Krishnan Enhancing Visitor Experience at ISKCON Using Text Analytics IMB 765-766-767 2019
107 V. Ravi Anshuman and Srijith Mohanan Shoestring Arbitrage with Stock Buy-backs IMB 769-770 2019
108 Tarun Jain and Jishnu Hazra SATTVA eTECH: Contract Selection in Component Procurement IMB 771-772 2019
109 Sourav Mukherji and Bringi Dev GNFC’s Neem Project: Creating the Blueprint for a Social Business IMB 721-722 2019
110 Pranav Garg and J Ramachandran Hindustan Unilever Limited (A): Growing with India IMB 739-740 2019
111 Pranav Garg, Bidhi Kashyap and J Ramachandran Hindustan Unilever Limited (B): Winning in many Indias IMB 741-740 2019
112 Pranav Garg, Bidhi Kashyap and J Ramachandran Hindustan Unilever Limited (C): Boosting Growth in India IMB 743-740 2019
113 Anshuman Tripathy and Akshat Raj The Akshaya Nidhi Foundation - in Aid of Akshaya Patra IMB 745-746 2019
114 Anshuman Tripathy and Prashant Chintapalli Stellar Auto Ltd. IMB 747-748 2019
115 J Ramachandran and Jalaj Garg Asian Paints Limited: Painting History IMB 749-750 2019
116 R Srinivasan, Raghunathan R, Sandeep Lakshmipathy, Pramoth Joseph and Padmavathi Koride Faircent™: Powering P2P Lending Revolution IMB 753-754-755 2019
117 Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unni Krishnan Using Markov Chain to Forecast Sales Booking IMB 757-758-759 2019
118 R Srinivasan, Sandeep Lakshmipathy and Padmavathi Koride HackerEarth™ Open Innovation Management Platform IMB 717-718 2018
119 Purvi Tiwari, Shailaja Grover, Suhruta Kulkarni and Dinesh Kumar Unni Krishnan Analytics Empowering Agriculture: Jayalaxmi Agro Tech IMB 731-732-733 2018
120 Giriraj A and Dinesh Kumar Unni Krishnan Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech IMB 735-736-737 2018
121 G. Raghuram and Gopi Sankar G AAI Bidding for Bhogapuram Airport: From Authority to Bidder IMB 723-724 2018
122 Ujjwal Tah and Rajalaxmi Kamath Fiscal Reforms and Abandonment of Mines: The Case of Underground Copper Mines of Ghatsila, Jharkhand, India IMB 725-726 2018
123 G Sabarinathan and S. Ramakrishna Velamuri Seedfund IMB 727-728 2018
124 Srivardhini K. Jha and Manna Sarah Jacob Little Green Kid IMB 729-730 2018
125 Anshuman Tripathy, Anupam Sharma and Srividya Ganesan Arvind Lifestyle Brands Limited: From Concept to Shelf IMB 699-700 2018
126 Amarpreet Singh Ghura and Ganesh N Prabhu Arthakranti: Need for Strategy IMB 701-702 2018
127 Abhoy K Ojha Hemas Holding PLC: Managing Leadership Transition in a Family Controlled Publicly Listed Firm IMB 703-704 2018
128 Srivardhini K. Jha, Menaka Rao and Shubhanshuk Sarkar Rolocule Games: Negotiating the Mobile Gaming Wave IMB 705-706 2018
129 Dharmendra Hiranandani, Rishabh Raj and Pranav Garg Yash Raj Films IMB 707-708 2018
130 Sonali Gupta, Akshat Raj, Diptiprakash Pradhan and Pranav Garg Indian Premier League IMB 709-710 2018
131 Anshuman Tripathy, Amey Sahasrabuddhe and Indrasis Bose Ather Energy: Riding the Electric Vehicle Tide IMB 711-712 2018
132 Preeti Krishnan Lyndem and Dhrithi Mahadevan Highway Delite: Mobile App Brand Building Using Google Adwords IMB 713-715 2018
133 Tarun Jain and Jishnu Hazra Vinyas: To Be a Contract Manufacturer or Sell Through Own Channel? IMB 685-686 2018
134 Haritha Saranga and Yanghua Huang Alibaba – Building a Social Sustainability Ecosystem for E-commerce IMB 687-688 2018
135 Anshuman Tripathy and Shikha Safaya Airvent Fans Co. IMB 689-690 2018
136 G Shainesh and Menaka Rao Grameen Koota: The Turnaround for Financial Inclusion IMB 691-692 2018
137 Dinesh Kumar Unni Krishnan Testing Marketing Hypotheses at WSES IMB 693-694 2018
138 Abhishek Iyer, Agrim Gupta, Himanshu Khera, Sagnik Choudhury, Udit Jalan and Haritha Saranga Process Improvement in Textile Wet Processing – A Case Study From the Indian Small-Scale Sector IMB 697-698 2018
139 R Srinivasan, Sandeep Lakshmipathy and Padmavathi Koride Qwikcilver and Woohoo Developing a Complementary Platform IMB 671-672 2018
140 Aayush Agarwal, Chaitanya Kansal and Pranav Garg Corporatization of Bollywood IMB 675-676 2018
141 Seema Gupta and Menaka Rao Videocon D2H: In Film Branding IMB 677-678 2018
142 P D Jose and Menaka Rao Collaborative Commerce for Empowering Marginalized Communities: The Auto-rickshaw Community Empowerment (ACE) Ecosystem and t4u IMB 679-680 2018
143 P D Jose and Menaka Rao The Water Wars: Colas and Sustainability in the Twenty-First Century IMB 681-682 2018
144 Haritha Saranga From Tsunami to Synthetic Farming - Reclaiming the Fertile Land IMB 683-684 2018
145 Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and Dinesh Kumar Unni Krishnan Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food IMB 653-654 2018
146 Anshuman Tripathy, Ramanath Pai and Vaibhav Jain Warehouse Consolidation Project at Manipal Hospital Bangalore (A) IMB 657-658 2018
147 Anshuman Tripathy, Ramanath Pai and Vaibhav Jain Warehouse Consolidation Project at Manipal Hospital Bangalore (B) IMB 657-658 2018
148 M. S. Sriram Belstar India Finance IIMB 661-662 2018
149 R Srinivasan, Samriddhi Bhattacharya and Sumanta Pal Wipro BPO: Positioning Base))) Suite as a Platform IIMB 663-664 2018
150 Ashis Mishra and Pulak Ghosh Retail Strategy at Spencer’s IMB 665-666 2018
151 Manoj Arkadi, Maya Nair, Rathnakar Samavedam, Chetna Sharma, Chhavi Lahoti and Rejie George The Indian Sugar Industry: Is it Sweet Enough? IMB 669-670 2018
152 Manaswini Bhalla, Koustav Dey and Pulkit Aggarwal Combating the Yoga Guru: Dabur’s Dilemma IMB 643-644 2017
153 Loveneet Tyagi and S Ramesh Kumar Behavioral Drivers of Brand Equity – Head & Shoulders in India IMB 645-646 2017
154 S Ramesh Kumar and Mithun Sivagurunathan Sustaining an Ethnic Soft Drink- Paper Boat: Brand Positioning and Consumer Behavior IMB 647-648 2017
155 Kumar Rahul, Sandhya Shenoy and Dinesh Kumar Unni Krishnan Predicting Net Promoter Score (NPS) to Improve Patient Experience at Manipal Hospitals IMB 649-651 2017
156 S Ramesh Kumar, Mishita Jaiswal and Shimee Gupta Positioning and Behavioral Dimensions: Implications for Big Bazaar IMB 633-634 2017
157 Chirantan Chatterjee and Reechal Vardhan Roposo.com: Share Your Style: Entrepreneurial Pivoting & Strategic Thinking in Indian Fashion Social Networking IMB-635-636 2017
158 Abhoy K Ojha and Jishnu Hazra Dynamic Technologies (India) Limited: Strategic Integration into the Aviation and Aerospace Global Supply Chain IMB 637-638 2017
159 Ramakrishna Velamuri, G Sabarinathan and Suhruta Kulkarni GoCoop – Social Marketplace IMB 639-641 2017
160 Anshuman Tripathy, Preethi Venkataraman and Chandru R CCD: Soya Cooperatives March into Branding IMB 613-614 2017
161 Haritha Saranga Process Reengineering in Emerging Markets – An Automaker’s Experience (A) IMB 615-616 2017
162 Haritha Saranga Process Reengineering in Emerging Markets – An Automaker’s Experience (B) IMB 617-616 2017
163 Padmini Srinivasan All That Glitters is Gold: A Case of Inventory Accounting Policy IMB 619-620 2017
164 Kiran R, Arunabha Mukhopadhyay and Dinesh Kumar Unni Krishnan Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare IMB 621-622 2017
165 Nandini Seth and Dinesh Kumar Unni Krishnan Improving Customer Engagement at VMWare through Analytics IMB 623-624 2017
166 Tarun Jain and Jishnu Hazra SATTVA eTECH: Managing Uncertainties in the Project Network IMB 625-627 2017
167 Ami Shah and Dinesh Kumar Unni Krishnan Marketing Transformation using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign IMB 629-631 2017
168 K S Manikandan, K Rajyalakshmi and J Ramachandran Leading The Tata Group (A): The Ratan Tata Years IMB 597-598 2017
169 K S Manikandan, K Rajyalakshmi and J Ramachandran Leading The Tata Group (B): The Cyrus Mistry Years IMB 598-599 2017
170 J Ramachandran and Pranav Garg i-flex solutions limited (A): Winning Unconventionally IMB 603-604 2017
171 J Ramachandran and Pranav Garg i-flex solutions limited (B): The Oracle Years IMB 605-604 2017
172 Debolina Dutta and Shankar Venkatagiri EdGE Networks: Making HR Intelligent IMB 607-608 2017
173 Tarun Jain and Jishnu Hazra SATTVA eTECH: Challenges in Embedded New Product Development IMB 609-610 2017
174 Ami Shah, S Ramesh Kumar and Dinesh Kumar Unni Krishnan Branding And Bollywood: The Behavioral Route To Branding Films IMB 611-612 2017
175 J Ramachandran, Snigdha Manukonda and Kiran Awate Ranbaxy Laboratories Limited: Changing Aspirations IMB 601-602 2016
176 Dinesh Kumar Unni Krishnan, Tousif Ahmed Inayath Syed and Suresh Ganeshan Predicting Earnings Manipulation by Indian Firms Using Machine Learning Algorithms IMB 577-578 2016
177 J Ramachandran, Ramya Krishna Murthy and Pranav Garg Indian Software Services Industry: The Changing Landscape IMB 581-582 2016
178 Jayadev M LP Laboratories Ltd.: Financing Working Capital IMB 583-584 2016
179 V Ravi Anshuman and Saby Mitra Fullerton: Risk Analytics and Business Strategy IMB 587-588 2016
180 Anshuman Tripathy, Harshvardhan Ketkar and Omkar Kulkarni 3D Printing at Imaginarium: If You Think It, We Can Build It IMB 589-590 2016
181 Shainesh G and Suhruta Kulkarni Aravind Eye Care’s Vision Centers – Reaching Out to the Rural Poor IMB 591-592 2016
182 Kannan Sethuraman, Devanath Tirupati, Nakul P. Raykar and Prakash Awasthy Surgical Care For Low-Income, Rural Populations: An Alternative Delivery Model From Jan Swasthya Sahyog, India IMB 593-594 2016
183 Haritha Saranga, Rupali Kaul and Anand Krishnan Ace Designers – Competing Through Process Improvement IMB 595-596 2016
184 Suhruta Kulkarni and Dinesh Kumar Unni Krishnan BMR Advisors – Competing on Quality IMB 559-560 2016
185 Deepak George, Karthik Kuram, Ramalakshmi Subramanian, Sumad Singh and Dinesh Kumar Unni Krishnan Markdown Optimization for an Indian Apparel Retailer IMB 561-562 2016
186 Tarun Jain And Jishnu Hazra Ferrero Group: Securing Supply for Hazelnuts IMB 565-566 2016
187 R Srinivasan JOSEPHS®: The Service Manufactory IMB 567-568 2016
188 J Ramachandran and Seema Gupta DDB Mudra Group: Transformative Growth IMB 569-570 2016
189 J Ramachandran and Seema Gupta DDB Mudra Group: Profitable Growth IMB 571-570 2016
190 Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and Dinesh Kumar Unni Krishnan Customer Analytics at Bigbasket - Product Recommendations IMB 573-574 2016
191 Debolina Dutta and Abhoy K Ojha Employee Provident Fund Scheme – Boon or Bane? IMB 545-546 2016
192 Sreelata Jonnalagedda and Srinivas Prakhya Maxim in India (A) IMB 547-548 2016
193 G Shainesh Bühler India – Assessing Growth Opportunities IMB 549-550 2016
194 Kumar Rahul and Dinesh Kumar Unni Krishnan HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege IMB 551-552 2016
195 Naveen Bhansali, Jitendra Rudravaram, Shailaja Grover and Dinesh Kumar Unni Krishnan Customer Analytics at Flipkart.Com IMB 555-556 2016
196 Anshuman Tripathy, Manu Agarwal and Tabish Imam Groundnut Value Chain at Anantapur: Growing Through Co-Operatives IMB 531-532 2015
197 V Ravi Anshuman and Sarayu Pani Saint Gobain Sekurit India – To Be or Not To Be IMB 533-534 2015
198 R Srinivasan and Menaka Rao BharatMatrimony.com IMB 535-536 2015
199 R Srinivasan Practo IMB 537-538 2015
200 R Srinivasan and Menaka Rao Just Dial Limited IMB 539-540 2015
201 Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unni Krishnan Marketing Head’s Conundrum IMB 541-542 2015
202 Suhruta Kulkarni and Sreelata Jonnalagedda Amable--Marketing Innovation in Education IMB 517-518 2015
203 S Ramesh Kumar, Nalin Goel and Gireesh Gera Sensory Branding: Oreo in the Indian Context IMB 519-520 2015
204 Sreelata Jonnalagedda and Ami Shah Telma: Building and Defending a Market Leader IMB 521-522 2015
205 R Srinivasan and Menaka Rao Tarnea Technology Solutions IMB 523-524 2015
206 Anshuman Tripathy, Leela Krishna Annam and Mayur Agrawal Amagi: Creating Value in the TV Broadcasting Industry IMB 525-526 2015
207 Sriram T K, Shailaja Grover, Satyabala Hariharan and Dinesh Kumar Unni Krishnan Package Pricing at Mission Hospital IMB 527-528 2015
208 Anshuman Tripathy and Tamojit Tarit Roy Sustaining the Akshaya Patra Foundation (A) IMB 503-504 2015
209 Anshuman Tripathy and Tamojit Tarit Roy Sustaining the Akshaya Patra Foundation (B) IMB 505-504 2015
210 Anshuman Tripathy, Piyush Tariyal and Vyom Charaya TaxiForSure: Technical Innovation in The Radio Cab Industry IMB 507-508 2015
211 Anshuman Tripathy, Piyush Tariyal and Vyom Charaya The Radio Cab Industry in India (August 2014) IMB 509-508 2015
212 R Srinivasan, Menaka Rao and Mayurapriya Mohanam IndiaMart 9 2015
213 Seema Gupta Volkswagen India: Das Auto Digitally IMB 513-514 2015
214 Srujana, H.M., Sudeep Chatterjee, Kratika Shakya and Dinesh Kumar Unni Krishnan Science of Social Influence - HP Brandclout IMB 515-516 2015
215 Debolina Dutta and DVR Seshadri CoCubes.com: Connecting Colleges (to) Companies IMB 429-430 2015
216 Sreelata Jonnalagedda Tears With Them, Tears Without: Onion Prices Make India Cry IMB 487-488 2015
217 S Ramesh Kumar, Jagannath Janakiraman and Shankar Sethuramalingam Cultural Symbolism and an Entrepreneurial Brand – The Indian Context IMB 489-490 2015
218 Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics IMB 491-492 2015
219 Srujana H M, Haritha Saranga and Dinesh Kumar Unni Krishnan Era of Quality at the Akshaya Patra Foundation IMB 493-494 2015
220 Apoorva Prakash, Muthu Solayappan and Dinesh Kumar Unni Krishnan Managing Linen at Apollo Hospitals IMB 495-496 2015
221 Prakash Hegde, Ruchi Jaiswal, Suhruta Kulkarni and Dinesh Kumar Unni Krishnan Larsen and Toubro: Spare Parts Forecasting IMB 499-500 2015
222 Abhoy K Ojha Bosch India’s Starter Motor And Generator Division: Pioneering a Network Form of Organization IMB 471-472 2014
223 Abhoy K Ojha Mahindra Aerospace: Looking Ahead IMB 473-474 2014
224 Anshuman Tripathy and Kiran K Resource Planning at Akshaya Patra, Vasanthapura IMB 475-476 2014
225 Debolina Dutta and DVR Seshadri SSISM – Social Entrepreneurship or Chaos? IMB 479-480 2014
226 Kumar Rakesh Ranjan and Shainesh G The Growth Dilemma at Grameen Koota IMB 481-482 2014
227 Dhimant Ganatra and Dinesh Kumar Unni Krishnan A Dean’s Dilemma: Selection of Students for the MBA Program IMB 483-484 2014
228 Avinash G Mulky Shodh-Market Research for Economy Housing (A) IMB 455-456 2014
229 Kumar Rakesh Ranjan and Shainesh G Global Development Network: Communicating Agricultural Policy Research IMB 457-458 2014
230 Anshuman Tripathy, Monika Singh and Sachin Kumar New Technology Adoption At Century Real Estate IMB 459-460 2014
231 Seema Gupta Dainik Bhaskar Group: Aspiring Growth IMB 461-462 2014
232 Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unni Krishnan Forecasting Demand For Food At Apollo Hospitals IMB 463-464 2014
233 Sujoy Roychowdhury and Srinivas Prakhya Retail Credit Scoring For Auto Finance Limited IMB 467-468 2014
234 Dinesh Kumar Unni Krishnan Dosa King: A Standardized Masala Dosa for Every Indian IMB 439-440 2013
235 Rishikesha T Krishnan The Pune Power Model IMB 441-442 2013
236 Seema Gupta Volkswagen in India IMB 443-444 2013
237 Jitendra Rudravaram, Naveen Bhansali, Swetha Murthy, Sutirtha Roy and Dinesh Kumar Unni Krishnan Breaking Barriers: Micro-Mortgage Analytics IMB 445-446 2013
238 Abhoy K Ojha Shree Cement Limited: Cementing the People First Agenda IMB 449-450 2013
239 Tanmay Gupta, Abhishek Srivastav and Dinesh Kumar Unni Krishnanr Central Parking Services Private Limited IMB 451-452 2013
240 S Ramesh Kumar, Shilpa S and G Krishna Kumar Raga and Tanishq - Symbolic Linkages between Brands (The Indian Context) IMB 427-428 2013
241 R Srinivasan Suprajit Engineering Limited IMB 431-432 2013
242 Seema Gupta, Kanchan Mishra and Ashish Maheshwari Procter & Gamble India: Gap in the Product Portfolio? IMB 433-434 2013
243 Haritha Saranga, Sourav Mukherji and Vidyanand Jha RHCF: Reaching Primary Healthcare to the Base of the Pyramid IMB 435-436 2013
244 Suhruta Kulkarni, Karthika A S and Dinesh Kumar Unni Krishnan 1920 Evil Returns – Bollywood and Social Media Marketing IMB 437-438 2013
245 K J Jeeson, Avadhoot Jathar and Dinesh Kumar Unni Krishnan Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail IMB 415-416 2013
246 R Srinivasan and Menaka Rao TALLY Solutions Pvt. Ltd.: Building the Platform IMB 417-418 2013
247 Seema Gupta Nielsen: Market Research for Pantene IMB 419-420 2013
248 Sourav Mukherji, Milena Mueller, Kunal Basu Reliance Retail: Creating Social Value through Banana Supply Chain IMB 421-422 2013
249 Sourav Mukherji RuralShores: Service Excellence at the Indian Hinterland IMB 423-424 2013
250 Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unni Krishnan Apollo Hospitals: Differentiation through Hospitality IMB 425-426 2013
251 Shankar Venkatagiri and Yalla Veera Prakash Wooqer: Making Business Social (A) IMB 411-412 2013
252 Shankar Venkatagiri and Yalla Veera Prakash Wooqer: Making Business Social (B) IMB 413-414 2013
253 Dinesh Kumar Unni Krishnan, H Satyabala and V Sandeep A Game of Two Halves: In-play Betting in Football IMB 401-403 2013
254 S Ramesh Kumar and Arun Bhattacharyya VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context IMB 405-406 2013
255 S Ramesh Kumar and Eric Minj Exploring Brand Associations in the Indian Context: Café Coffee Day IMB 407-408 2013
256 Seema Gupta Bosch in India IMB 409-410 2013
257 S Ramesh Kumar and Amod Choudhary Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirts in the Indian Context IMB 385-386 2012
258 Seema Gupta Coke and Pepsi: from Global to Indian Advertising IMB 387-388 2012
259 Abhoy K Ojha 3M India: in India for India IMB 389-390 2012
260 R Srinivasan CavinKare Private Limited (A): The Entrepreneurial Innovation IMB 391-392 2012
261 R Srinivasan CavinKare Private Limited (B): Vision and Strategy IMB 393-394 2012
262 V Ravi Anshuman, Tapsi Narang and Anand K Sharma The Naini-Itarsi Railway Electrification Project IMB 395-397 2012
263 S Ramesh Kumar, Ande Teja and Syed Hussain Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market IMB 357-358 2012
264 J Ramachandran and Seema Gupta The Park Hotels: Designing Experience IMB 373-374 2012
265 J Ramachandran and Manikandan K S ITC Limited: India First IMB 375-376 2012
266 Sreelata Jonnalagedda Red Force Labs: Securing Online Transactions, at What Price? IMB 377-378 2012
267 Dinesh Kumar Unni Krishnan and Kshitiz Ranjan Pricing of Players in the Indian Premier League IMB 379-381 2012
268 Ken Peattie and Jose P D One Water: A Refreshingly Different “Ethical” Product IMB 383-384 2012
269 Rochna Poddar and Srinivas Prakhya The Saffola Journey IMB 359-360 2012
270 Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya Estimating Demand for a New Regional Transport Aircraft (A) IMB 365-366 2012
271 Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya Estimating Demand for a New Regional Transport Aircraft (B) IMB 367-368 2012
272 Jayaram Holla, Rishikesha Krishnan T and Srinivas Prakhya Estimating Demand for a New Regional Transport Aircraft (C) IMB 369-372 2012
273 Sourav Mukherji, S Pabbisetty and C Rodrigues Labournet: Empowering Informal Sector Labourers IMB 355-356 2012
274 Abhoy K Ojha Kingfisher Airlines: Managing Multiple Stakeholders IMB 353-354 2012
275 P Arun Pandian, S P Nachiappan and Dinesh Kumar Unni Krishnan Supply Chain Optimization at Madurai Aavin Milk Dairy IMB 341-342 2011
276 S Ramesh Kumar and Kasturi Baral XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context IMB 349-350 2011
277 Janat Shah, L S Murty, Rakesh Kumar, Roshan Agarwal and Tuhin Chatterjee Infosys BPO IMB 343-344 2011
278 Kunal Bhagat, Monisha Nakra, S Archana and P D Jose Mother Earth Great Design, Great Values IMB 347-348 2011
279 Seema Gupta and Mahadevan B Indcoserve: Stirring Up IMB 345-346 2011
280 Sourav Mukherji and P D Jose Vaatsalya hospitals: Affordable healthcare in proximity IMB 327-328 2010
281 Sourav Mukherji and P D Jose SELCO: Harnessing sunlight to create livelihood IMB 321-322 2011 2010
282 Abhoy K Ojha Bosch Group in India – Transition to a transnational organization IMB 301-302 2010
283 Dinesh Kumar Unni Krishnan, A Manohar and G N Sripriya Delivering doors in a window – Supply chain management at Hindustan Aeronautics Ltd. IMB 305-306 2010
284 Haritha Saranga, Sulakshana and Mario Gonsalves Flow Line in a job shop – the story of Ace Designers IMB 329-330 2011 2010
285 Janat Shah, Rahul Patil and Trilochan Sastry Subhiksha: Managing store operations IMB 323-324 2010
286 Padmini Srinivasan Now you see it, Now you don’t: The case of Jet Airways and its Accounting Policies IMB 331-332 2011 2010
287 Abhoy K Ojha ITC Ltd.: towards a triple bottom-line performance IMB 339-340 2010
288 A Sachdeva, M Deep and R Srinivasan Hindalco’s acquisition of Novelis: The making of giant IMB 303-304 2009
289 DVR Seshadri and K N Murthy Kudremukh Iron Ore Company Ltd: The Sun sets on its mining operations IMB 333-332 2009
290 DVR Seshadri Bucking the Trend: A Look at Zyme Solutions’ Non-linear Business Model for IT Services from India IMB 351-352 2008
291 James A Narus and DVR Seshadri Value chain migration at Infosys IMB 319-320 2007
292 James A Narus and DVR Seshadri Infosys Technologies Ltd: Growing share of customer’s business IMB 315-316 2006