Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

Read More >>

Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

Read More >>

IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

Read More >>

About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

Read More >>

Popular Cases

Cases that sold more than 1000 copies in 2021

Sl.No. Case Name Authors
1 Customer Analytics at Bigbasket - Product Recommendations Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and U Dinesh Kumar
2 Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and U Dinesh Kumar
3 A Dean's Dilemma: Selection of Students for the MBA Program Dhimant Ganatra and U Dinesh Kumar
4 Procter & Gamble India: Gap in the Product Portfolio? Seema Gupta, Kanchan Mishra and Ashish Maheshwari
5 HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege Kumar Rahul and U Dinesh Kumar
6 The Saffola Journey Rochna Poddar and Srinivas Prakhya
7 Shodh - Market Research for Economy Housing (A) Avinash G Mulky
8 Bosch Group in India: Transition to a Transnational Organization Abhoy K Ojha
9 Behavioral Drivers of Brand Equity - Head & Shoulders in India Loveneet Tyagi and S Ramesh Kumar
10 Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech Giriraj A and U Dinesh Kumar
11 Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and U Dinesh Kumar
12 Nielsen: Market Research for Pantene Seema Gupta
13 Package Pricing at Mission Hospital Sriram T K, Shailaja Grover, Satyabala Hariharan and U Dinesh Kumar
14 Coats Indonesia: Leadership Challenges in an Unfamiliar Culture Abhoy K Ojha and Arun Bansal
15 Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala
16 Alibaba - Building a Social Sustainability Ecosystem for E-commerce Haritha Saranga and Yanghua Huang
17 Forecasting Demand for Food at Apollo Hospitals Sujoy Roychowdhury, Alok Shrivastava and U Dinesh Kumar
18 Era of Quality at the Akshaya Patra Foundation Srujana H M, Haritha Saranga and U Dinesh Kumar
19 XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context S Ramesh Kumar and Kasturi Baral
20 ITC Ltd.: towards a triple bottom-line performance Abhoy K Ojha
21 Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign Ami Shah and U Dinesh Kumar
22 Testing Marketing Hypotheses at WSES U Dinesh Kumar
23 Enhancing Visitor Experience at ISKCON Using Text Analytics R Vinodhini, S R Vigneshwaran and U Dinesh Kumar
24 Resource Planning at Akshaya Patra, Vasanthapura Anshuman Tripathy and Kiran K
25 Retail Credit Scoring for Auto Finance Limited Sujoy Roychowdhury and Srinivas Prakhya
26 Volkswagen in India Seema Gupta

Cases that sold more than 1000 copies in 2020

No. Case Name Authors
1 Customer Analytics at Bigbasket - Product Recommendations Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and U Dinesh Kumar
2 The Saffola Journey Rochna Poddar and Srinivas Prakhya
3 Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and U Dinesh Kumar
4 HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege Kumar Rahul and U Dinesh Kumar
5 Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and U Dinesh Kumar
6 Alibaba - Building a Social Sustainability Ecosystem for E-commerce Haritha Saranga and Yanghua Huang
7 Nielsen: Market Research for Pantene Seema Gupta
8 ITC LTD.: Toward a Triple Bottom Line Performance Abhoy K Ojha
9 Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala
10 Package Pricing at Mission Hospital Sriram T K, Shailaja Grover, Satyabala Hariharan and U Dinesh Kumar
11 A Dean's Dilemma: Selection of Students for the MBA Program Dhimant Ganatra and U Dinesh Kumar
12 Resource Planning at Akshaya Patra, Vasanthapura Anshuman Tripathy and Kiran K
13 Behavioral Drivers of Brand Equity - Head & Shoulders in India Loveneet Tyagi and S Ramesh Kumar
14 Volkswagen in India Seema Gupta
15 Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign Ami Shah and U Dinesh Kumar
16 Procter & Gamble India: Gap in the Product Portfolio? Seema Gupta, Kanchan Mishra and Ashish Maheshwari
17 Sensory Branding: Oreo in the Indian Context S Ramesh Kumar, Nalin Goel and Gireesh Gera
18 Era of Quality at the Akshaya Patra Foundation Srujana H MHaritha Saranga and U Dinesh Kumar
19 Shodh - Market Research for Economy Housing (A) Avinash G Mulky
20 Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior S Ramesh Kumar, and Mithun Sivagurunathan
21 Forecasting Demand for Food at Apollo Hospitals Sujoy Roychowdhury, Alok Shrivastava, and U Dinesh Kumar
22 XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context S Ramesh Kumar and Kasturi Baral