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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Popular Cases

Cases that sold more than 1000 copies in 2022

S.No.

Case Title

Authors
 

1

Customer Analytics at Bigbasket - Product Recommendations

Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer, Dinesh Kumar Unnikrishnan
 

2

Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food

Raman Narasimhan; Amardeep Sibia; Shirsha Ray Chaudhuri; S.R. Vigneshwaran; Dinesh Kumar Unnikrishnan

3

The Saffola Journey

Srinivas Prakhya; Rochna Poddar

4

HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege

Rahul Kumar; Dinesh Kumar Unnikrishnan

5

Coats Indonesia: Leadership Challenges in an Unfamiliar Culture

Abhoy Ojha; Arun Bansal

6

Procter & Gamble India: Gap in the Product Portfolio?

Seema Gupta; Kanchan Mishra; Ashish Maheshwari

7

Bosch Group in India: Transition to a Transnational Organization

Abhoy Ojha

8

Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

S. Ramesh Kumar; Mithun Sivagurunathan

9

Shodh - Market Research for Economy Housing (A)

Avinash G Mulky

10

Now You See It, Now You Do Not: The Case Of Jet Airways And Its Accounting Policies

Padmini Srinivasan

11

GHCL: Navigating the Pandemic

Debolina Dutta
 

12

Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms

Nandini Seth; Manupriya Agrawal; Manaranjan Pradhan; Dinesh Kumar Unnikrishnan

13

Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics

Debolina Dutta; Sushanta Mishra; Matthew J. Manimala

14

Gray to Green Transition - The Sustainability Journey of Dalmia Cement

Haritha Saranga; Sirish Kumar Gouda

15

Ace Designers - Competing Through Process Improvement

Haritha Saranga; Rupali Kaul; Krishnan Anand
 

16

Package Pricing at Mission Hospital

Sriram TK; Shailaja Grover; Satyabala Hariharan; Dinesh Kumar Unnikrishnan
 

17

Breaking Barriers: Micro-Mortgage Analytics

Jitendra Rudravaram; Naveen Bhansali; Swetha Murthy; Sutirtha Roy; Unnikrishnan Dinesh Kumar

18

Pricing of players in the Indian Premier League

Unnikrishnan Dinesh Kumar; Kshitiz Ranjan
 

19

Retail Credit Scoring for Auto Finance Limited

Sujoy Roychowdhury; Srinivas Prakhya

20

A Dean's Dilemma: Selection of Students for the MBA Program

Dhimant Ganatra; Dinesh Kumar Unnikrishnan

21

Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech

Giriraj A; Dinesh Kumar Unnikrishnan
 

22

Customer Analytics at Flipkart.Com

Naveen Bhansali; Jitendra Rudravaram; Shailaja Grover; Dinesh Kumar Unnikrishnan

23

Testing Marketing Hypotheses at WSES

Dinesh Kumar Unnikrishnan
 

24

Forecasting Demand for Food at Apollo Hospitals

Sujoy Roychowdhury; Alok Shrivastava; Dinesh Kumar Unnikrishnan
 

25

Markdown Optimization for an Indian Apparel Retailer

Deepak George; Karthik Kuram; Ramalakshmi Subramanian; Sumad Singh; Dinesh Kumar Unnikrishnan

26

Sattva eTech: Managing Uncertainties in the Project Network

Tarun Jain; Jishnu Hazra

27

Nielsen: Market Research for Pantene

Seema Gupta

28

Volkswagen in India

Seema Gupta

29

Amber by Infeedo: The CEO's Virtual Assistant Revolutionizing Employee Engagement

Debolina Dutta
 

30

Zomato Gold: Platform Overreach

R. Srinivasan; Sandeep Lakshmipathy; Pramoth Joseph
Cases that sold more than 1000 copies in 2021
Sl.No. Case Name Authors
1 Customer Analytics at Bigbasket - Product Recommendations Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and U Dinesh Kumar
2 Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and U Dinesh Kumar
3 A Dean's Dilemma: Selection of Students for the MBA Program Dhimant Ganatra and U Dinesh Kumar
4 Procter & Gamble India: Gap in the Product Portfolio? Seema Gupta, Kanchan Mishra and Ashish Maheshwari
5 HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege Kumar Rahul and U Dinesh Kumar
6 The Saffola Journey Rochna Poddar and Srinivas Prakhya
7 Shodh - Market Research for Economy Housing (A) Avinash G Mulky
8 Bosch Group in India: Transition to a Transnational Organization Abhoy K Ojha
9 Behavioral Drivers of Brand Equity - Head & Shoulders in India Loveneet Tyagi and S Ramesh Kumar
10 Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech Giriraj A and U Dinesh Kumar
11 Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and U Dinesh Kumar
12 Nielsen: Market Research for Pantene Seema Gupta
13 Package Pricing at Mission Hospital Sriram T K, Shailaja Grover, Satyabala Hariharan and U Dinesh Kumar
14 Coats Indonesia: Leadership Challenges in an Unfamiliar Culture Abhoy K Ojha and Arun Bansal
15 Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala
16 Alibaba - Building a Social Sustainability Ecosystem for E-commerce Haritha Saranga and Yanghua Huang
17 Forecasting Demand for Food at Apollo Hospitals Sujoy Roychowdhury, Alok Shrivastava and U Dinesh Kumar
18 Era of Quality at the Akshaya Patra Foundation Srujana H M, Haritha Saranga and U Dinesh Kumar
19 XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context S Ramesh Kumar and Kasturi Baral
20 ITC Ltd.: towards a triple bottom-line performance Abhoy K Ojha
21 Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign Ami Shah and U Dinesh Kumar
22 Testing Marketing Hypotheses at WSES U Dinesh Kumar
23 Enhancing Visitor Experience at ISKCON Using Text Analytics R Vinodhini, S R Vigneshwaran and U Dinesh Kumar
24 Resource Planning at Akshaya Patra, Vasanthapura Anshuman Tripathy and Kiran K
25 Retail Credit Scoring for Auto Finance Limited Sujoy Roychowdhury and Srinivas Prakhya
26 Volkswagen in India Seema Gupta
Cases that sold more than 1000 copies in 2020
No. Case Name Authors
1 Customer Analytics at Bigbasket - Product Recommendations Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and U Dinesh Kumar
2 The Saffola Journey Rochna Poddar and Srinivas Prakhya
3 Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S.R. Vigneshwaran and U Dinesh Kumar
4 HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege Kumar Rahul and U Dinesh Kumar
5 Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms Nandini Seth, Manupriya Agrawal, Manaranjan Pradhan and U Dinesh Kumar
6 Alibaba - Building a Social Sustainability Ecosystem for E-commerce Haritha Saranga and Yanghua Huang
7 Nielsen: Market Research for Pantene Seema Gupta
8 ITC LTD.: Toward a Triple Bottom Line Performance Abhoy K Ojha
9 Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics Debolina Dutta , Sushanta Kumar Mishra and Mathew J Manimala
10 Package Pricing at Mission Hospital Sriram T K, Shailaja Grover, Satyabala Hariharan and U Dinesh Kumar
11 A Dean's Dilemma: Selection of Students for the MBA Program Dhimant Ganatra and U Dinesh Kumar
12 Resource Planning at Akshaya Patra, Vasanthapura Anshuman Tripathy and Kiran K
13 Behavioral Drivers of Brand Equity - Head & Shoulders in India Loveneet Tyagi and S Ramesh Kumar
14 Volkswagen in India Seema Gupta
15 Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign Ami Shah and U Dinesh Kumar
16 Procter & Gamble India: Gap in the Product Portfolio? Seema Gupta, Kanchan Mishra and Ashish Maheshwari
17 Sensory Branding: Oreo in the Indian Context S Ramesh Kumar, Nalin Goel and Gireesh Gera
18 Era of Quality at the Akshaya Patra Foundation Srujana H M, Haritha Saranga and U Dinesh Kumar
19 Shodh - Market Research for Economy Housing (A) Avinash G Mulky
20 Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior S Ramesh Kumar, and Mithun Sivagurunathan
21 Forecasting Demand for Food at Apollo Hospitals Sujoy Roychowdhury, Alok Shrivastava, and U Dinesh Kumar
22 XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context S Ramesh Kumar and Kasturi Baral